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REEL BUSINESS

The Brewing Irish are partnering with the Fighting Irish

By Reel Chicago Aug 14, 2020 0 Comment

While this may not be the launch moment we planned for, when a partnership nearly two centuries in the making comes together, it's a reminder that history's best teams are buil...

REEL PRO

Brand factory THE BRNDHAUS PL-ZEN opens in Pilsen

By Reel Chicago Aug 4, 2020 0 Comment

GERTRUDE, INC. announces the completed renovation of its 35,000 sq. ft. design-forward brand destination, THE BRNDHAUS PL-ZEN. The two-year long development is a transforma...

NEW WORK

MiraLAX unveils ‘Gutlightenment’ campaign by BBDO

By Reel Chicago Jul 29, 2020 0 Comment

MiraLAX releases its new campaign, ‘Gutlightenment’, aimed at modernizing the brand and breaking through the category to reposition MiraLAX in a broader physical and emotio...

REEL BUSINESS

ALG to represent John Belushi and Blues Brothers’ estate

By Reel Chicago Jul 16, 2020 0 Comment

ALG Brands has been tapped to represent the estate of John Belushi and the Blues Brothers for licensing and legacy opportunities. Announced by ALG COO Scott Austin, the bran...

TRENDING ON REEL 360

Steven Spielberg’s ‘West Side Story’ Pushed Back to 2021

There will be no I want to Live in America being sung this year. Steven Spielberg’s big screen remake of West Side Story has been delayed a year from Dec. 18 of this year until Dec. 10, 2021, Disney announced on Wednesday. The studio also pushed back Black Widow from Nov. 6 to May 7, […]

Disney Pushes back ‘Black Widow’ to 2021

Disney has announced they are pushing the theatrical release date of Scarlett Johansson and Marvel’s Black Widow, as well as the other movies in the Marvel Cinematic Universe, back to 2021. The film was previously scheduled to be released on Nov. 6 but will now open May 7, 2021, the slot previously held by Shang […]

Oh f#ck John Cena’s ‘Peacemaker’ coming to HBO Max

HBO Max is set to explore the origins of the Peacemaker character, the master of weapons from the highly anticipated upcoming The Suicide Squad film, in the new Max Original action-adventure-comedy series Peacemaker. The network has given a straight-to-series order of eight episodes for the first season of the show. John Cena will reprise his role from The Suicide Squad movie to star in the series, and the film’s […]

AFI announces closing film, ‘My Psychedelic Love Story’

Our friends at The American Film Institute (AFI) announced that the 34th edition of AFI FEST presented by Audi will close with the World Premiere of Showtime Documentary Films’ My Psychedelic Love Story. The film is directed by Academy Award-winning director Errol Morris and explores the dark side of the Timothy Leary saga, and how his […]

Waka waka CA Lottery introduces Pac-Man Scratchers

Pull out your neon leg warmers, track suits and fanny packs, and rock out to Tears for Fears and a Flock of Seagulls. California Lottery is giving us something to look forward to – by taking us back to the carefree and colorful 80s. Get ready for Pac-Man. Created by David&Goliath, California Lottery’s latest campaign, […]

Ruth Bader-Ginsburg was the original Wonder Woman

People often wonder what makes a ‘feminist’ a feminist? Some will say it’s simply, “wanting equal rights.” The question sounds so simple, yet quite the contrary when it comes to the history of the United States. One trailblazer showed us, what being a feminist really is. The same woman that made an impact that measures […]

VMLY&R taps Windfield and Beikmohamadi as ECDs

VMLY&R has announced the hire of Sherman Winfield and James Beikmohamadi as Executive Creative Directors based in the Atlanta office, effective immediately. They will report to Noel Cottrell, chief creative officer, Kansas City. Winfield and Beikmohamadi will play a key role in the agency, inspiring and invigorating creative teams to drive award-winning work and excellence in the consumer experience. Both will […]

CW grounds ‘Supergirl’ after this season

CW’s Kryptonian heroine will grace our televisions for the 6th and final season of Supergirl. Production on the show’s last 20-episode season is slated to begin late September, with the show’s creative team working now to develop storylines. As part of the “CWverse,” Supergirl has existed in the same universe as Arrow, The Flash, DC’s […]

Footlocker releases Endless World of Air Max for Nike

As part of its ongoing ‘Discover Your Air‘ platform with Nike, Footlocker is releasing The Endless World of Air Max, a sneaker culture and entertainment hub on Google Slides dedicated to all things Nike Air Max. Created by BBDO, the hub will serve as an ever-evolving platform that will host events such as livestreamed art sessions, Air Max […]

Classico Pasta Sauce redefines fam dinners

If we asked you to name your family, you’d probably start with your mom or dad or sister or uncle. But there’s more to family than just biology. Oftentimes, our closest friends, allies, coworkers, and confidants are the people we’d truly want to share a “family dinner” with. In a new campaign created by mixed […]