branding Archives · | Reel Chicago - At the intersection of Chicago Advertising, Entertainment, Media and Production

NEW WORK

VSA Partners Leads AMRI Brand Transformation to Curia

By Reel Chicago Aug 31, 2021

VSA Partners, the hybrid brand strategy and design agency, has led the brand transformation of AMRI, a leading contract drug manufacturing organization, emphasizing its ability...

REEL BUSINESS

AbelsonTaylor new tagline “Return On Imagination”

By Reel Chicago Jun 14, 2021

AbelsonTaylor is rebranding and launching a new creative campaign focused on the agency’s core value proposition: furthering the long-term success of client business interest...

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Southwest Airlines declares official Wanna Get Away Day

By Reel Chicago Jun 1, 2021

Southwest Airlines is celebrating its 50th Anniversary this year, with June 18 marking 50 years since the carrier's first commercial flight. To celebrate, Southwest has de...

REEL BUSINESS

Keebler+Girl Scouts= ice cream cones dipped in thin mints

By Reel Chicago May 21, 2021

A favorite summertime treat is about to get even sweeter and the staff at Reel Chicago is totally on board for this idea. Keebler teamed up with Girl Scouts of the USA to intr...

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McDonald’s offers FREE Caramel Brownie McFlurry

By Reel Chicago Apr 27, 2021

The McFlurry spoon is ~misunderstood~ and every true McDonald's fan understands the struggle of confusing it for a straw. While they can't change the iconic hollow spoon (a key...

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McDonald’s is awarding $500k in scholarships

By Reel Chicago Apr 2, 2021

For the second consecutive year, McDonald’s USA, through its Black & Positively Golden Scholarships Program, is awarding half a million dollars to incoming and current HB...

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McDonald’s Golden Mentors speed up with Bubba Wallace

By Reel Chicago Mar 12, 2021

McDonald's Black & Positively Golden Mentors program is driving into a new industry – the world of competitive racing – in the fourth episode of its digital content ser...

NEW WORK

Wild Turkey designs guided tasting for Alexa and Google

By Reel Chicago Mar 12, 2021

The award-winning bourbon brand Wild Turkey announces the first-ever guided tasting for Amazon Alexa and Google Assistant voiced by a legendary distillery family – the Russel...

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Kierra Sheard joins Black & Positively Golden Mentors

By Reel Chicago Jan 27, 2021

McDonald’s USA, through its Black & Positively Golden movement, has partnered with award–winning gospel singer, Kierra Sheard, to serve as a mentor in its content serie...

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J Balvin’s famous order is next up on McDonald’s menus

By Reel Chicago Oct 6, 2020

ALSO READ: Travis Scott & McDonald’s launch multi-tier collaboration After last month’s much-buzzed about celebrity menu collaboration, the Golden Arches ar...

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The Brewing Irish are partnering with the Fighting Irish

By Reel Chicago Aug 14, 2020

While this may not be the launch moment we planned for, when a partnership nearly two centuries in the making comes together, it's a reminder that history's best teams are buil...

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Brand factory THE BRNDHAUS PL-ZEN opens in Pilsen

By Reel Chicago Aug 4, 2020

GERTRUDE, INC. announces the completed renovation of its 35,000 sq. ft. design-forward brand destination, THE BRNDHAUS PL-ZEN. The two-year long development is a transforma...

NEW WORK

MiraLAX unveils ‘Gutlightenment’ campaign by BBDO

By Reel Chicago Jul 29, 2020

MiraLAX releases its new campaign, ‘Gutlightenment’, aimed at modernizing the brand and breaking through the category to reposition MiraLAX in a broader physical and emotio...

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ALG to represent John Belushi and Blues Brothers’ estate

By Reel Chicago Jul 16, 2020

ALG Brands has been tapped to represent the estate of John Belushi and the Blues Brothers for licensing and legacy opportunities. Announced by ALG COO Scott Austin, the bran...

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