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Tag: branding

McDonald’s is awarding $500k in scholarships
  • REEL BUSINESS

McDonald’s is awarding $500k in scholarships

By Reel Chicago Apr 2, 2021
For the second consecutive year, McDonald’s USA, through its Black & Positively Golden Scholarships Program, is awarding half a million dollars to incoming and current HB...
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McDonald’s Golden Mentors speed up with Bubba Wallace
  • REEL BUSINESS

McDonald’s Golden Mentors speed up with Bubba Wallace

By Reel Chicago Mar 12, 2021
McDonald's Black & Positively Golden Mentors program is driving into a new industry – the world of competitive racing – in the fourth episode of its digital content ser...
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Wild Turkey designs guided tasting for Alexa and Google
  • CREATIVE

Wild Turkey designs guided tasting for Alexa and Google

By Reel Chicago Mar 12, 2021
The award-winning bourbon brand Wild Turkey announces the first-ever guided tasting for Amazon Alexa and Google Assistant voiced by a legendary distillery family – the Russel...
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Kierra Sheard joins Black & Positively Golden Mentors
  • REEL BUSINESS

Kierra Sheard joins Black & Positively Golden Mentors

By Reel Chicago Jan 27, 2021
McDonald’s USA, through its Black & Positively Golden movement, has partnered with award–winning gospel singer, Kierra Sheard, to serve as a mentor in its content serie...
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J Balvin’s famous order is next up on McDonald’s menus
  • REEL BUSINESS

J Balvin’s famous order is next up on McDonald’s menus

By Reel Chicago Oct 6, 2020
ALSO READ: Travis Scott & McDonald’s launch multi-tier collaboration After last month’s much-buzzed about celebrity menu collaboration, the Golden Arches ar...
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The Brewing Irish are partnering with the Fighting Irish
  • REEL BUSINESS

The Brewing Irish are partnering with the Fighting Irish

By Reel Chicago Aug 14, 2020
While this may not be the launch moment we planned for, when a partnership nearly two centuries in the making comes together, it's a reminder that history's best teams are buil...
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Brand factory THE BRNDHAUS PL-ZEN opens in Pilsen
  • REEL PRO

Brand factory THE BRNDHAUS PL-ZEN opens in Pilsen

By Reel Chicago Aug 4, 2020
GERTRUDE, INC. announces the completed renovation of its 35,000 sq. ft. design-forward brand destination, THE BRNDHAUS PL-ZEN. The two-year long development is a transforma...
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MiraLAX unveils ‘Gutlightenment’ campaign by BBDO
  • CREATIVE

MiraLAX unveils ‘Gutlightenment’ campaign by BBDO

By Reel Chicago Jul 29, 2020
MiraLAX releases its new campaign, ‘Gutlightenment’, aimed at modernizing the brand and breaking through the category to reposition MiraLAX in a broader physical and emotio...
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ALG to represent John Belushi and Blues Brothers’ estate
  • REEL BUSINESS

ALG to represent John Belushi and Blues Brothers’ estate

By Reel Chicago Jul 16, 2020
ALG Brands has been tapped to represent the estate of John Belushi and the Blues Brothers for licensing and legacy opportunities. Announced by ALG COO Scott Austin, the bran...
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