Editors Note: Reel Chicago's The Reel Black List isn’t just about February—it’s about honoring the Black creatives, leaders, and visionaries who shape Chicago’s film, T...
Four fearless women over 70 hit the open road in a classic 1963 Lincoln Continental convertible, proving that adventure has no age limit in WeatherTech’s latest Super Bowl te...
Geletka+, Chicago’s fast-growing creative collaboration agency, introduces Rare Sightings, a new production house that has set out to prove that a production arm can be extra...
DDB is implementing a major strategic transformation, bringing together three of its most distinguished agencies—DDB Chicago, Alma, and Adam&eveDDB—under one consolidat...
McDonald’s USA has announced a significant transition in its marketing leadership. Tariq Hassan, the Chief Marketing and Customer Experience Officer, will be stepping down af...
Suja Life has selected BarkleyOKRP as its creative agency of record. The Kansas City-based agency will oversee all creative efforts for Suja starting in January 2025, marking a...
Toyota has launched its latest national brand campaign, You Can't Stop My Drive, a bold and heartfelt initiative aimed at celebrating the optimism, determination, and transform...
In a playful nod to Chicago football and pop culture, Matthew McConaughey transforms into legendary NFL coach Mike Ditka for Uber Eats' highly anticipated Super Bowl 2025 comme...
Hidden Valley Ranch has dropped an exciting new campaign to celebrate the launch of its innovative Easy Squeeze bottle. Partnering with Pizza Hut and football legend Eli Mannin...
Automotive enthusiasts can rejoice as Jeep and Dodge Ram are set to make their grand return to the Super Bowl. Stellantis, the parent company of both brands, has announced that...
MSC Cruises, the world’s third-largest cruise line, is making waves with its first-ever Super Bowl commercial, starring Hollywood icons Drew Barrymore and Orlando Bloom. This...
Coors Light is embracing one of its most public mishaps with a clever twist. On Monday, the beer brand accidentally misspelled “refreshment” as “refershment” in a major...
On Monday, Coors Light released a series of ads leading up to the Big Game, aiming to showcase the world’s most refreshing beer in its iciest glory. However, instead of deliv...
Almost every time former Reel Chicago editor Dan Patton wrote or edited an article about Leo Burnett, he’d get flak—from the iconic agency and our publisher alike—for cas...
Publicis Groupe has launched Leo, a bold new creative constellation merging the strengths of Publicis Worldwide and Leo Burnett. This initiative exemplifies the Groupe’s Powe...
For many families, the realization that a loved one needs senior care can be an overwhelming and emotional moment. But Home Instead, a global leader in in-home care for aging a...
Laughlin Constable has announced its new partnership with DampRid, the #1 national brand of moisture absorbers. Following a competitive agency search in 2024, DampRid selected ...
Jeep is redefining luxury and capability with the launch of its all-new Wagoneer S, the brand’s first global battery-electric vehicle (BEV). To mark this milestone, Jeep has ...
Game day is about more than touchdowns and tackles—it’s about traditions, superstitions, and snacks. That’s the heart of General Mills’ new “Game Day” campaign feat...
After an eight-year hiatus, GoDaddy is making a bold return to the Super Bowl stage with a new campaign highlighting its groundbreaking artificial intelligence platform, GoDadd...
