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Tag: advertising news

Chicago’s Jennifer Hudson teams up with the Dawn Ducklings
  • NEW WORK

Chicago’s Jennifer Hudson teams up with the Dawn Ducklings

By Reel Chicago Sep 19, 2024
The Dawn ducklings are icons of Dawn’s tough, yet gentle, grease-fighting power. Wildlife rescue experts discovered that Dawn, America’s #1 Dish Brand, effectively removed ...
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Leo Burnett ‘Love Protects’ campaign supports child car safety
  • Reel Ad of the Week

Leo Burnett ‘Love Protects’ campaign supports child car safety

By Reel Chicago Sep 18, 2024
During Child Passenger Safety Week, the Ad Council and the National Highway Traffic Safety Administration (NHTSA) debuted a new creative campaign, titled Love Protects, in su...
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New campaign for Chicago Sports Network delivers
  • NEW WORK

New campaign for Chicago Sports Network delivers

By Reel Chicago Sep 17, 2024
As the Chicago Bulls and Blackhawks gear up for their preseason games, the city’s newest sports broadcasting platform, Chicago Sports Network (CHSN), is preparing to make its...
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Metro by T-Mobile launches reality dating spoof, “Nada Yada Island”
  • Reel Ad of the Week

Metro by T-Mobile launches reality dating spoof, “Nada Yada Island”

By Reel Chicago Sep 13, 2024
Metro by T-Mobile is shaking up the advertising world with its latest creative initiative: a faux reality dating series titled Nada Yada Island. In a clever parody of the popul...
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KFC adds Highdive to diversify agency partnerships
  • ACCOUNT WINS

KFC adds Highdive to diversify agency partnerships

By Reel Chicago Sep 13, 2024
KFC is transitioning its U.S. creative business to an agency roster model, meaning the brand will work with multiple agencies rather than relying on a single lead agency. And o...
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Quality Meats hires Jonathan King as Head of Growth
  • REEL MOVES

Quality Meats hires Jonathan King as Head of Growth

By Reel Chicago Sep 11, 2024
Independent creative agency Quality Meats has appointed Jonathan King as its new Head of Growth, signaling the agency's next phase of expansion. Founded just four years ago...
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BVK, Quriosity release uplifting campaign for UToledo
  • Reel Ad of the Week

BVK, Quriosity release uplifting campaign for UToledo

By Reel Chicago Sep 4, 2024
The latest campaign for UToledo, "The Power To Do," delivers an inspiring message of purpose, ambition, and capability. Created by Milwaukee independent agency BVK and produce...
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Jamie Foxx stars in new BetMGM campaign for 2024 football season
  • NEW WORK

Jamie Foxx stars in new BetMGM campaign for 2024 football season

By Reel Chicago Sep 4, 2024
BetMGM has launched a new TVC campaign for the 2024 football season featuring Academy Award and GRAMMY Award-winning actor Jamie Foxx. The campaign, created by Highdive, s...
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Sandals Resorts taps Leo Burnett to lead creative
  • ACCOUNT WINS

Sandals Resorts taps Leo Burnett to lead creative

By Reel Chicago Sep 4, 2024
Sandals Resorts has announced that Leo Burnett will take on the role of creative agency of record for its Sandals and Beaches brands. The agency, known for its innovative appro...
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Chicago Sky, BarkleyOKRP use AI to shield players from online harm
  • NEW WORK

Chicago Sky, BarkleyOKRP use AI to shield players from online harm

By Reel Chicago Aug 30, 2024
Chicago Sky, in partnership with advertising agencies BarkleyOKRP and Putney, is taking a bold step forward with its "Block the Negativity, Post Up Positivity" initiative aimed...
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Havas helps PLEZi Nutrition launch sugarcane-based backpack
  • NEW WORK

Havas helps PLEZi Nutrition launch sugarcane-based backpack

By Reel Chicago Aug 30, 2024
In a move to combat excessive sugar consumption among children, PLEZi Nutrition, co-founded by former First Lady Michelle Obama, has unveiled the PLEZi Sugar Pack—a groundbre...
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Method & Madness Jessica Batson directs new campaign from Doe-Anderson 
  • NEW WORK

Method & Madness Jessica Batson directs new campaign from Doe-Anderson 

By Reel Chicago Aug 28, 2024
Sullivan University, a trailblazer in career-focused education, presents The School of Doing, an innovative campaign developed in partnership with Doe-Anderson and directed by ...
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What does Omnicom consolidation mean for DDB and Energy BBDO?
  • REEL BUSINESS

What does Omnicom consolidation mean for DDB and Energy BBDO?

By Reel Chicago Aug 28, 2024
Yesterday, Omnicom Group Inc. unveiled its latest initiative, the Omnicom Advertising Group (OAG), which is set to redefine the creative industry landscape by aligning powerhou...
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Geletka+ soars high on Inc. 5000 list
  • AWARDS

Geletka+ soars high on Inc. 5000 list

By Reel Chicago Aug 22, 2024
In just 5 years John Geletka and his team at Geletka+ have soared to a top ranking on the esteemed Inc. 5000. In an announcement by Inc., Geletka+, Chicago’s fast-growing cre...
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McDonald’s goes big with Global Collector Cups
  • Reel Ad of the Week

McDonald’s goes big with Global Collector Cups

By Reel Chicago Aug 20, 2024
McDonald’s has long been synonymous with iconic collectibles that evoke cherished memories, from Happy Meal toys to vintage posters and trading cards. Now, the fast-food ...
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AbelsonTaylor promotes Amy Restko to Group Director of Engagement Strategy
  • REEL MOVES

AbelsonTaylor promotes Amy Restko to Group Director of Engagement Strategy

By Reel Chicago Aug 20, 2024
Leading healthcare marketer AbelsonTaylor Group has promoted Amy Restko to Group Director of Engagement Strategy in recognition of her success in developing winning b...
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DoorDash targets Dashers in recruitment campaign
  • NEW WORK

DoorDash targets Dashers in recruitment campaign

By Reel Chicago Aug 16, 2024
DoorDash is doubling down on its efforts to attract new Dashers with a fresh ad developed by Quality Meats, in collaboration with DoorDash’s internal creative studio, Superet...
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Tom Duff celebrates 29 years at Optimus
  • Advertiser Spotlight

Tom Duff celebrates 29 years at Optimus

By Colin Costello Aug 15, 2024
Big congrats to Tom Duff, who is celebrating 29 years at Optimus, marking nearly three decades of leadership and innovation in the advertising and post-production industry. ...
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AbelsonTaylor Group launches media agency AT Activate
  • REEL BUSINESS

AbelsonTaylor Group launches media agency AT Activate

By Reel Chicago Aug 14, 2024
AbelsonTaylor Group has launched a full-service media agency, AT Activate, to provide one-stop, data-driven media strategy, planning, buying and analytics services to ensure ...
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BBDO appoints Jiah Choi to oversee Chicago and New York
  • REEL MOVES

BBDO appoints Jiah Choi to oversee Chicago and New York

By Reel Chicago Aug 10, 2024
In a strategic move aimed at fostering collaboration and innovation, BBDO has appointed its first CEO to lead both its New York and Chicago offices. Jiah Choi, previously the p...
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