Kellogg’s campaign thanks those bringing us breakfast

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(Kellogg’s celebrates the breakfast bringers)

With social distancing the norm for many of us, life feels really different right now, but one thing remains constant: breakfast. As COVID-19 changes much about our days, Kellogg’s and agency Leo Burnett are thanking those who are helping to keep breakfast the same.

From farmers to line workers and truckers, from grocery stockers and cashiers to food bank workers, countless people are making it possible for families to enjoy breakfast daily.

Kellogg’s new campaign “Breakfast As Usual” celebrates the small comforts we can find in a time of uncertainty, and serves as a thank-you to those who are working hard to bring food to the table, and comfort to our homes.


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The experience couldn’t be sweeter as seen in the real-life clips of people with their breakfast dishes: a young girl drinking her milk straight from the bowl, two boys laughing at the breakfast table, and a father holding his baby as he savors a spoonful of cereal.

Every morning is a promise for a better day. For Kellogg’s customers, that day starts with breakfast. And the Reel Chicago team truly loves breakfast and this spot.

SOURCE: Leo Burnett

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