Mayor puts foot down in witty new PSAs from Havas

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(Mayor urges Chicagoans to stay home)

Chicago’s Mayor Lori Lightfoot is educating the City of Chicago on how she’s staying home and saving lives through baking, decorating, playing music and sipping tea. Through a series of PSAs the Mayor promotes home activities and social distancing as cities across the country move to bend the curve of the pandemic.

To produce these video shorts, the Mayor’s Office teamed up with Chicago advertising agency, Havas, which worked pro-bono to create videos for use as another tool to engage hard to reach Chicagoans with practical public health tips.

The 2:48-minute video begins with a line that says, “Here are few simple messages from Mayor Lori Lightfoot.” We then see the Mayor in a series of different roles, from the very serious “The Analyst” to “The Baker” to the “Baller” to “The Astrologer” to “The Realist,” all delivering the message, “Stay Home. Save Lives.”  Watch below:

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The videos are quickly making the rounds on local news outlets and community groups in Chicago.

CREDITS:

AGENCY: Havas Chicago
Group Creative Director: Marianna Ruiz
Chief Creative Officer: John Norman
Head of Production: Brian Cooper
Executive Producer: Brigette Whisnant
Copywriter: James Schmidt
Junior Art Director: Michael Bowling
Writer: Michele McGuire

POST: Studio 6 Chicago & New York
Video: Bryce Haag, Craig Hensel
Editors: Kelsey Moher, Mike Abrams
Audio: Todd Bernstein
Post Producer: Rachel Steele
Animators: Kirok Kwon & Peter Berthhold
Animation Producer: Chistina Armano

MEDIA: Havas Media Chicago
VP, Group Planning Director: Karen Sandquist
VP, Group Account Director: Chris Thiele
Social Director: Meredith Viera
VP, Programmatic Strategy: Sarah Koch
SVP, Group Director, Local Investments: Karolyne Sprague

INFLUENCER MARKETING: The Social Standard

SOURCE: Havas

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