Jeep is taking a walk —well, driving —on the wild side for its latest campaign. The legendary off-road brand has released “Wild Thoughts,” a social-first marketing push that hands the microphone and the opinions over to a cast of talking animals, from mountain lions and moose to owls, turtles, and even Bigfoot.
Developed in partnership with AOR, Highdive, the two-minute film celebrates the debut of the 2026 Jeep Grand Cherokee —the most awarded SUV ever and the most luxurious in its class. Blending humor with cinematic polish, the animals offer their “unfiltered” reviews of the vehicle’s features — from its three-row seating and heated second-row seats to its premium 19-speaker audio system and 2.0L Hurricane 4 Turbo engine. Watch below:
“Our ‘Wild Thoughts’ campaign was designed with a playful tone meant for social media,” said Olivier Francois, Global Chief Marketing Officer at Stellantis. “We let nature do the talking for one of the world’s most iconic adventure brands, using humor to highlight the Grand Cherokee’s capability and comfort in a memorable way.”
The film, powered by AI-generated visuals from 1986 Studios, uses hyper-realistic talking wildlife to deliver Jeep’s message with tongue-in-cheek charm. No animals were harmed — but plenty of egos might be, given the animals’ brutal honesty.
Long-form content is available on the Jeep brand’s YouTube channel, with 15- and 30-second cutdowns running across Instagram, Facebook, and Twitter/X.
“With this campaign, we’re showing that the Grand Cherokee’s strength, design, and technology speak for themselves,” said Bob Broderdorf, Jeep CEO. “Even the wild can’t stop talking about it.”
The 2026 Jeep Grand Cherokee, now in production at Stellantis’ Detroit Assembly Complex, is part of the brand’s “four new products in four months” rollout, joining the new Cherokee, Grand Wagoneer, and all-electric Recon.
CREDITS:
BRAND: Stellantis/Jeep
AGENCY: Highdive
PRODUCTION COMPANY: 1986 Studios
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