Laughlin Constable is going sailing. Sort of. The agency announced that Grand Craft luxury boats has turned to the agency for marketing communications strategy and implementation.
LC will be responsible for creating a strategic foundation of creative and digital needs for Grand Craft as the luxury boat manufacturer re-invigorates its dedication to its mission.
“Grand Craft is an iconic and historic brand with loyal consumers dedicated to the sport and craftsmanship of mahogany boats – it’s a 40-plus-year-old company, similar to our own, that we’re thrilled to have the opportunity to support and help take from now to next,” said Mat Lignel, president and CEO of Laughlin Constable.
The creative and digital work will reflect Grand Craft’s luxury and quality experience in the handcrafted, wooden boat design and production business. Ultimately, the work will continue to build awareness for the brand within its niche consumer base across the nation.
“Our customers look for a quality, handcrafted experience at every stage of making their dream boat a reality,” said Patrick Gallagher, president and CEO of Grand Craft Boats. “Our online and creative experience needs to match our level of detail that we provide on our custom-boats and we know Laughlin Constable is the agency to elevate that experience for us.”