The Gerety Awards 2021 deadline has been extended until April 30 and a new category for humour is announced.
The humour category will celebrate the best in advertising humour. Funny advertising becomes a part of popular culture. Just like Whassup for Budweiser by DDB Worldwide Chicago or Betty White’s spot from the campaign “You are not you when you are hungry” for Snickers by BBDO New York.
More recently at last year’s Gerety there was Twitterbait for Burger King from MullenLowe US that would have been an ideal candidate for the humour category.
Executive jury member Louisa Hager, Senior Copywriter at Weber Shandwick, commented “After a year like we’ve had, humour has never been more welcome – or important. Smart advertisers recognized this, creating hilarious campaigns that boosted brand reputations (and consumer spirits).”
“Humour to me = human. It has an amazing power to unlock the more ‘human’ side of a brand and in turn spark a more honest and relatable emotional connection with a customer”, added Executive jury member Rachel Wells, ECD at MullenLowe Profero.
Instead of categories, the Gerety Awards are judged by Cut’s (like a diamond). There are now eleven possible Cuts to enter, and any type of media can be submitted within each. Judging is based on the entries received in each Cut, regardless of medium. Entries submitted must be broadcast, published or released in a commercial environment with client approval between January 1st, 2020 and the closing date.
The Gerety shortlist will be announced the first weeks of June followed by jury panels from around the world discussing their favorite campaigns. The Gerety Awards shortlist will be the predictor for all other award shows in 2021, and an important benchmark for the industry for the best in advertising from the female lens.