Two new adam&eveDDB spots for Temptations

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We all know that over time, owners start to look like their pets. And with special moments lasting longer with Creamy Purrrr-ee…this could get out of hand! Creamy Purrrr-ee is a new irresistible treat for cats and a means to create spontaneous moments of enhanced bonding with your furry friend.


To highlight this, adam&eveDDB created a campaign that in a light-hearted way, shows consumers they can get more cat-time with Temptations Creamy Purrrr-ée. Directed by Benji Weinstein, the film was remotely produced in Canada, during lockdown.

The new spot plays off  the concept of spending so much time with someone that you start to look alike – in this instance, an owner and his cat, Buttons. The humor comes from the man’s blissful ignorance that his face has actually started to take on the features of his feline friend and the slow realization once reality sets in.

Temptations Meaty Bites are made with real meat and no artificial flavors or colors. In fact, each soft, savory treat is made with 34% protein, so cat owners can feel good about satisfying those natural feline instincts. The new spot for Meaty Bites opens on a herd of treats running from a predator on the savannah. One of the treats falls victim to the cat, and we realize the savannah is closer to home than we think, as the voiceover says, “Treat your cat to easy prey with new Temptations Meaty Bites.”

TEMPTATIONS CREAMY PURRRR-ÉE CREDITS

adam&eveDDB:

Creative Director: Brad Woolf

Creative Director: Dan Bailey

Creative Director: Ben Stilitz

Creative Director: Colin Booth

Chief Creative Officer: Rick Brim

Producer: Michael McCarthy

Gutenberg Global producers: Eleonora Busia and Charlotte O’Reilly

Digital Producer: Tom Clift

Planner: Kit Owens

Senior Planner: Jack Spicer

Head of Planning: Milla McPhee

Social Creative: Phoebe Wright

Social Director: Bex Wilson

Head of Content: Jess Taylor

Project Manager: Alice Southam

Account Executive: Alizee Lawson

Account Manager: Harriet Carter

Account Manager: Clive Olamiju

Account Director: Sarah Cornish

Business Director: Loella Collier

Business Lead: Charlotte Cook

Managing Director: Fiona McArthur

Production Companies: Smuggler London | Steam Toronto:

Director: Benji Weinstein

Producer: Barty Dearden (Smuggler)

Line Producer: Christopher Scherk (Steam) 

Executive Producer: Sara Wallace

MD: Fergus Brown


TEMPTATIONS MEATY BITES CREDITS

adam&eveDDB:

Creative Director: Brad Woolf

Creative Director: Dan Bailey

Creative Director: Ben Stilitz

Creative Director: Colin Booth

Creative: Zoe Nash

Creative: Sali Horsey

Chief Creative Officer: Rick Brim

Producer: Michael McCarthy

Gutenberg Global producers: Eleonora Busia and Charlotte O’Reilly

Digital Producer: Tom Clift

Planner: Kit Owens

Senior Planner: Jack Spicer

Head of Planning: Milla McPhee

Social Creative: Phoebe Wright

Social Director: Bex Wilson

Head of Content: Jess Taylor

Project Manager: Alice Southam

Account Executive: Alizee Lawson

Account Manager: Harriet Carter

Account Manager: Clive Olamiju

Account Director: Sarah Cornish

Business Director: Loella Collier

Business Lead: Charlotte Cook

Managing Director: Fiona McArthur

Production Company: Blink Ink

Director: Andy Biddle and Adeena Grubb

Producer: Dom Thompson Talbot

Executive Producer: Bart Yates


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