As millions of soccer fans travel to the U.S. for the FIFA World Cup, QuikTrip is extending its signature greeting far beyond the front door.
The convenience retailer has launched “Welcome In, World,” a new out-of-home campaign created by its creative and media agency of record, Laughlin Constable, that brings QuikTrip’s familiar in-store hospitality to international visitors arriving in some of the tournament’s biggest host cities.
Built around the retailer’s trademark greeting, “Welcome in!,” the campaign transforms a simple customer interaction into a nationwide welcome for fans visiting the United States, reinforcing the hospitality synonymous with the QuikTrip brand.
The activation features a series of digital and static OOH placements across major World Cup markets, including Dallas, Houston, Kansas City and Atlanta. In Atlanta, digital displays at Centennial Yards showcase QuikTrip’s colorful Freezoni frozen beverages arranged to reflect the flag colors of countries competing in the tournament. Watch below:
Several animated executions also celebrate specific World Cup matchups, pairing the national flags of competing countries, while other boards rotate through the flags of nations playing in each host city.
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“The World Cup is one of the few events that brings the entire world together. Millions of fans travel to our host cities for the event, so we wanted to make sure that QuikTrip was there to welcome them in from the moment they arrive,” said Dawn Deal, Head of Marketing at QuikTrip. “‘Welcome in, World’ celebrates the excitement, energy, and cultural connection that the tournament creates while reflecting the hospitality that keeps our customers coming back every day. Together with Laughlin Constable, we created a moment that extends that same welcome to fans around the globe.”
For Laughlin Constable, the campaign offered an opportunity to elevate one of QuikTrip’s most recognizable brand behaviors into a larger cultural moment.
“We immediately knew that the World Cup was an event that QuikTrip needed to be a part of,” said Jon Laughlin, Chief Creative Officer at Laughlin Constable. “Working with Dawn and the team to create the OOH placements for ‘Welcome in, World’ has been an incredibly rewarding endeavor. It captures the authentic hospitality that QuikTrip extends to its consumers, and this moment gave us a chance to extend that feeling from individual stores to entire cities.”
The campaign is running now through July 19, with additional placements surrounding Atlanta’s Mercedes-Benz Stadium and Centennial Yards, greeting fans from around the world with a message that feels unmistakably QuikTrip: Welcome in.
CREDITS:
BRAND: QuikTrip
AGENCY: Laughlin Constable
- Chief Creative Officer: Jon Laughlin
- Chief Creative Officer: Pat Laughlin
- SVP, Executive Design Director: Shawn Holpfer
- Group Creative Director: Rob Anton
- Group Creative Director: Megan DeMeyer
- Copywriter: Elli Levi
- Associate Creative Director: Bryan Padovano
- Senior Production Designer: Damilare Tomori
- EVP, Head of Production: Vincent Geraghty
- Senior Producer: Cheryl Magiera
- EVP, Media: Vanessa Watts
- Media Director: Sarah Ray
- Media Supervisor: Diana De La Cruz
- Chief Strategy Officer: Katy Gajewicz
- Strategy Director: Lee Sunga
- SVP, Group Account Director: Marissa Schultz
- Account Director: Martha McAuliffe
- Account Executive: Molly Sawyer
- Senior Project Manager: Julia Cwiklowski
PRODUCTION COMPANY: Midnight Snack
- Jason Noir – Creative Director / Animator
- Scott North – Creative Director / Animator
- Caitlin Cronin – Post Producer
