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Author: Barbara Roche

Two by Four and American Place Casino are Changing the Game
  • CREATIVE

Two by Four and American Place Casino are Changing the Game

By Reel Chicago Feb 8, 2024
Two by Four advertising and marketing agency headquartered in Chicago, joined forces with American Place Casino to create the Change the Game campaign, in a strategic move to t...
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Arnold Schwarzenegger takes on State Farm’s tagline in Super Bowl teaser
  • Super Bowl

Arnold Schwarzenegger takes on State Farm’s tagline in Super Bowl teaser

By Reel Chicago Feb 6, 2024
Arnold Schwarzenegger has taken on a T-1000 and a T-X in Terminator films. He's gone up against a Predator. He even took on Danny Devito in Twins. Now, State Farm has presented...
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$18 for a Big Mac Meal? Consumers tell McDonald’s to bite them
  • REEL BUSINESS

$18 for a Big Mac Meal? Consumers tell McDonald’s to bite them

By Reel Chicago Feb 6, 2024
The rising cost of living and inflationary pressures are hitting fast-food giant McDonald's hard, leading to significant price increases across its menu items. A Big Mac co...
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Will Chicago Fire, P.D. and Med have a crossover episode this season?
  • ONE CHICAGO

Will Chicago Fire, P.D. and Med have a crossover episode this season?

By Reel Chicago Feb 2, 2024
One Chicago has earned its reputation as the franchise that excels in well-executed crossover episodes, whether involving a single character or uniting all three shows for a ma...
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DCEO Commemorates Black History Month
  • Black History Month

DCEO Commemorates Black History Month

By Reel Chicago Feb 2, 2024
The Illinois Department of Commerce and Economic Opportunity (DCEO) today launched its annual Black History Month campaign, designed to honor and uplift the contributions of Bl...
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Sarofsky rises to the challenge of Marvel’s Echo title sequence
  • CREATIVE

Sarofsky rises to the challenge of Marvel’s Echo title sequence

By Reel Chicago Feb 2, 2024
Prior to the exclusive streaming debut of Marvel Studios' Echo on Disney Plus and Hulu on January 10, Executive Producer and Director Sydney Freeland made it clear that the ser...
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The Chicago White Sox hold ‘Fitted in Black’ screening event
  • CYPHER NEWSROOM

The Chicago White Sox hold ‘Fitted in Black’ screening event

By Reel Chicago Feb 2, 2024
Join the Chicago White Sox, in partnership with NABJ and XL Film Festival, for a special screening of Fitted In Black celebrating more than a half century of Hip-Hop and how it...
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Cap Gun signs tabletop director Tyllie Barbosa
  • REEL MOVES

Cap Gun signs tabletop director Tyllie Barbosa

By Reel Chicago Feb 2, 2024
Commercial production company Cap Gun signs stunning tabletop director Tyllie Barbosa. Tyllie Barbosa has been helping brands tell beautiful stories since she began her car...
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WGN appoints replacement for retiring meteorologist Tom Skilling
  • TV

WGN appoints replacement for retiring meteorologist Tom Skilling

By Reel Chicago Feb 2, 2024
It's the last on air coverage of Groundhog Day for Tom Skilling. The longtime and esteemed WGN meteorologist is set to retire at the end of this month after a remarkable 45-yea...
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Unsurfaced wins Silver Anthem Award for Eastside’s Change 1961
  • AWARDS

Unsurfaced wins Silver Anthem Award for Eastside’s Change 1961

By Reel Chicago Feb 1, 2024
“What if the PGA never banned non-white players in the first place?” That’s the arresting opening line of Change 1961, a two-minute video created and produced by Chic...
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ColorNation adds Matthew Rosenblum and Cory Berendzen to their roster
  • REEL MOVES

ColorNation adds Matthew Rosenblum and Cory Berendzen to their roster

By Reel Chicago Feb 1, 2024
Reid Brody, founder of the remote color grading service ColorNation, has announced the addition of veteran artists Matthew Rosenblum and Cory Berendzen to his roster. Now in...
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SAXX offers “family jewels” pendant in  Valentine’s Day campaign
  • CREATIVE

SAXX offers “family jewels” pendant in Valentine’s Day campaign

By Reel Chicago Feb 1, 2024
SAXX Underwear has long been recognized for its innovative design, offering men a supportive and comfortable fit with its hammock-shaped pouch. With Valentine's Day approaching...
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RBL celebrates: Dwayne Johnson-Cochran, acclaimed filmmaker x producer
  • THE REEL BLACK LIST

RBL celebrates: Dwayne Johnson-Cochran, acclaimed filmmaker x producer

By Reel Chicago Feb 1, 2024
Editor’s Note: The Reel Black List is our annual spotlight of brothers and sisters in the worlds of film, TV, advertising, music, radio and media who are making a d...
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Motion Agency announces acquisition of 2.718 Marketing
  • REEL MOVES

Motion Agency announces acquisition of 2.718 Marketing

By Reel Chicago Feb 1, 2024
The Motion Agency, Chicago’s largest, certified female-owned and operated, independent marketing communications agency, announced the acquisition of one of the nati...
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Radio Flyer builds studio around iconic wagon
  • CHICAGO MADE

Radio Flyer builds studio around iconic wagon

By Reel Chicago Jan 31, 2024
First, there was Barbie. Maybe now there will be Radio Flyer. Inspired by the hit Mattel/WarnerBros Discovery film, the Chicago-based toy manufacturer Radio Flyer is embarking ...
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New Mrs. Butterworth’s  Dunkin’ Glazed syrup hits shelves
  • REEL BUSINESS

New Mrs. Butterworth’s Dunkin’ Glazed syrup hits shelves

By Reel Chicago Jan 31, 2024
Mmmmmmm. Oh, Mrs. Butterworth what have you done? The Pancake Syrup brand has joined forces with Dunkin' to introduce Mrs. Butterworth's Dunkin' Glazed Donut Flavored Pancake S...
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BetMGM’s Super Bowl ad sacks Tom Brady
  • Super Bowl

BetMGM’s Super Bowl ad sacks Tom Brady

By Reel Chicago Jan 29, 2024
BetMGM has unveiled its Super Bowl ad, featuring an all-star lineup that pointedly excludes NFL legend Tom Brady. The 60-second extended cut of the ad, released recently, showc...
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“Ahnuld” is Agent State Farm in Super Bowl teaser
  • Super Bowl

“Ahnuld” is Agent State Farm in Super Bowl teaser

By Reel Chicago Jan 29, 2024
In a move sure to grab audiences, State Farm Insurance has teased its upcoming Super Bowl commercial featuring none other than Hollywood icon Arnold Schwarzenegger. The teaser,...
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Chicago actor Jeff Daniel Phillips is new Geico Caveman
  • CREATIVE

Chicago actor Jeff Daniel Phillips is new Geico Caveman

By Reel Chicago Jan 29, 2024
The beloved Geico Caveman commercials are making a comeback, and this time, an Illinois native is taking the national spotlight. Jeff Daniel Phillips, hailing from Chicago, has...
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Emagine celebrates black entertainers throughout Black History Month
  • Black History Month

Emagine celebrates black entertainers throughout Black History Month

By Reel Chicago Jan 29, 2024
Emagine celebrates Black History Month with $5 African American influenced films February 2 – February 29, 2024 Emagine Entertainment invites you to visit select Emagine l...
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