“Since making our way to Chicago in 2014, we have really enjoyed being a part of the creative community.” —Tara Holmes NYC-based creative studio Nice Shoes has expanded its Midwest presence by opening a stand-alone space in Chicago’s vibrant River North district. The studio will be led by Senior Colorist Ron Sudul and Color Assistant … Continue reading “NY-based Nice Shoes expands into Chicago”
Chicago’s Optimus is connecting the talents and services of New York’s Nice Shoes, an industry-leading color grading and finishing studio, with Chicago agencies, remotely, a timely move expected to save finishing time and money.
Veteran L.A. producer-director William Gref? will show clips demonstrating how he created scenes for his low-budget films, vs. how much money Hollywood would have spent for the same effects at a special seminar hosted by the Chicago Academy of Visual Arts.
Gref? will be in Chicago Feb. 21 conducting a seminar called “Quality Filmmaking on a Shoestring Budget,” at 676 N. LaSalle, after heading up a workshop for the New York International Independent Film Festival and the wrap of his latest feature film.
Veteran L.A. producer-director William Grefe’ will show clips demonstrating how he created scenes for his low-budget films, vs. how much money Hollywood would have spent for the same effects at a special seminar hosted by the Chicago Academy of Visual Arts.
Grefe’ will be in Chicago Feb. 21 conducting a seminar called “Quality Filmmaking on a Shoestring Budget,” at 676 N. LaSalle, after heading up a workshop for the New York International Independent Film Festival and the wrap of his latest feature film.
BREAK+ENTER, a Nice Shoes company, served as the primary visual effects provider for Nanny, the new horror film written and directed by Nikyatu Jusu in her feature debut. Leveraging its innovative, cloud-based workflow, the studio designed and executed more than 70 shots for the film, which made its world premiere at this year’s Sundance Film Festival, where it competed in … Continue reading “BREAK+ENTER creates nightmare visions for Nikyatu Jusu in Nanny”
Creative production company Explore recently produced a commercial campaign for 1st Source Bank which aired during the 2021 Olympic Games, broadcast on the NBC network from Tokyo, Japan. The spots were unique because they were contracted directly between the production company and the brand, but still exhibited an agency-level feel from both messaging, creativity, and … Continue reading “Explore produces direct-to-brand creative for ‘We Can Help’”
Home Instead, the leading provider of in-home care for older adults, has launched a new brand identity and campaign to promote the evolving organization. Created in partnership with our friends at creative agency Energy BBDO, the changes modernize the brand and share an uplifting approach to staying happy and well at home. Home Instead delivers personalized care … Continue reading “Energy BBDO’s new brand campaign for Home Instead”
Guess Jack Daniel’s always wanted to do this. In a historic move, the whiskey brand is introducing its first truly global creative campaign, “Make it Count.” The campaign showcases a new way of thinking for the 154-year-old brand that celebrates the people who drink it. As a global brand that wanted to fuel its iconic … Continue reading “Jack Daniel’s makes first global campaign count”
We’ve all seen great composition, lighting and a story from a variety of directors, but there’s one in Chicago who stands out. Jeremy Pinckert, founding member of Explore Production Company, is an award-winning director of commercials and branded content. Time and time again, Jeremy has proven that he has the eye-catching vision for monumental shots … Continue reading “Emmy Award winning director Jeremy Pinckert”
Nothing says, “May” more than the annual running of the Kentucky Derby. Originally slated to run May 2, the 146-year-old derby will now be postponed until September 5 due to the coronavirus COVID-19 pandemic. It will be the first time the race won’t be held on the first Saturday in May since 1945. At the time … Continue reading “Energy BBDO uses drones to film Woodford Reserve”
As we’re all experiencing, finding ways to stay close and connected are more important now than ever, though it looks a lot different today. Uncle Ben’s has long stood for the importance of bringing people together through food – the meaningful moments that come from cooking and the lasting impact of enjoying mealtimes together. The brand along … Continue reading “Uncle Ben’s stays close in new work from Energy BBDO”
With a tough week behind us, and possibly some tougher days ahead, we figured no better time than now to spread a little sunshine, by going behind the scenes of Explore’s outdoor vs. indoor comedy spot, “Stubborn Camper.” Chicago production company Explore created wind and rain to go along with the humor and suspense in … Continue reading “Explore creates humor & suspense for new Go RVing spot”
‘3 PM Slump’ delivers the kind of quick humor that is destined for internet memehood Office workers succumb to a corporate form of zombification in Slump, a new spot by mcgarrybowen for P3 Portable Protein Packs. Stricken by the energy sapping late afternoon, they drop like dominoes in the elevator, at their desks, and all … Continue reading “mcgarry creates instant classic with new P3 campaign”
mcgarrybowen and the US Tennis Association enlist Billie Jean King to encourage fans to share highlights of the female athletes who inspire them mcgarrybowen and the United States Tennis Association (USTA) have developed a win / win / win situation for female athletes, sports fans, and women around the world. Beginning on Opening Day of … Continue reading “#WomenWorthWatching aims to level the playing field”
The woman who helped Illinois make hundreds of TV shows and generate $2.5 billion in revenue talks about the ever-changing Midwestern filmscape Christine Dudley joined the Illinois Film Office at the exact time when the Illinois Film Office needed Christine Dudley. Combining exceptional legislative knowledge with a “modest background in production,” she helped guide the … Continue reading “Interview with former IFO Director Christine Dudley”
Crafty footage and sharp cuts help Stephen Curry and Anwar Jibawi weave a message into an absurd and enjoyable dinnertime sketch mcgarrybowen Chicago has helped Brita score more than two million YouTube views (and counting) with an effective and hilarious extended commercial titled, Home for the Holidays. Featuring NBA superstar Stephen Curry as himself and … Continue reading “mcgarrybowen scores with star-studded Brita spot”
With an abundance of simple yet passionate drama, the agency and the client add life to the #CareEnough initiative mcgarrybowen helped Hallmark Gold Crown travel down roads rarely taken by creating four new spots in support of the online and retail gift company’s #CareEnough initiative. Ranging from 30 to 120 seconds, the series features a … Continue reading “mcgarry brings ‘heartfelt authenticity’ to Hallmark spots”
New DDB Chicago video shows football legend Jason Witten trading in his jersey for a beer delivery uniform As a devout Philadelphia Eagles (“Iggles”) fan it really does pain me to write anything positive about THAT team in Dallas. But DDB Chicago has created a new video for client Miller Lite that tastes great. To … Continue reading “Jason Witten surprises fans in Miller Lite spot by DDB”
New format includes a ‘happy hour’ for drinks and socializing, followed by a screening of the Next Awards (Minneapolis — 30 August 2018) The honorees of the AICP Show: The Art & Technique of the American Commercial and the AICP Next Awards will be showcased in Minneapolis this year at a re-vamped screening and reception … Continue reading “AICP sets new venue, agenda as it comes to Minneapolis”
“Pharma seems to have a lot of people walking down paths and petting their dogs,” says Roy Skillicorn. “This is totally different.” Seed Media Arts and Klick Health elevated the traditionally mild energy of pharmaceutical ads to pile-driving levels of excitement in The Wrestler, a 30-second Novartis spot that won a Bronze Lion for … Continue reading “Seed wrestles a Cannes Lion for Novartis spot”
McGarryBowen helped introduce Burt’s Bees Beauty, a new makeup line from Burt’s Bees, with a celebration of the female dynamic and a focus on wholesome ingredients. Spanning TV, print, and digital, I Am Not Synthetic combines a multicultural lineup of women with colorful shots of product and soothing images of nature in a campaign that … Continue reading “McGarryBowen creates a natural winner for Burt’s Bees”
It’s not the worst of times, but the best of limes as Skittles has finally listened to pleas from customers over social media who begged for the return of the popular flavor after it was replaced with green-apple.
Welcome to “Lime-ageddon!”
There’s a scene in Dirty Harry where Clint Eastwood berates his partner for doing the sin of sins — putting ketchup on his hotdog.
“Nobody puts ketchup on a hotdog,” is a truism shared by every true hotdog-eating, Cubs and Whitesox loving/hating Chicagoan.
But what about “Dog Sauce?”
Just in time for #NationalHotDogDay, Heinz has unveiled a Dog Sauce exclusively for Chicagoans.
Ingredients of the Dog Sauce include red ripe tomatoes, vinegar, sugar, salt, and a blend of spices and flavorings.
Yeah… Ketchup. Suckas.
Last fall, Optimus directing duo Mark Pallman and Amanda Speva spent nearly two weeks filming throughout the Land of Lincoln for the Illinois Office of Tourism campaign Are You Up For Amazing?
Inspired to shoot “all that makes the state so special” — a concept presented by JWT Chicago’s Mike Beamer and Carolyn James in what Amanda describes as “a beautiful vision” — the directors relied on a documentary technique to capture unscripted spontaneity.
One at Optimus’ team of Mark Pallman and Amanda Speva directed a package of five 30-second spots for healthcare specialist LaGrange-based SPM Marketing & Communications’ and its client, Rush University Medical Center, now airing on all major networks and cable’s Food Network, HGTV, TNT, TBS and Lifetime.
For Cramer-Krasselt client, Porsche Cars of North America, former Chicago agency producer/director Sam Ciaramitaro directed what turned out to be 22 hours of footage about a classic car race, its drivers and a special breed of fans.
Tarah Sperando joined AbelsonTaylor in 2011, shortly after earning a Bachelor of Arts in marketing communications from Chicago’s Columbia College. She started her career as a traditional copywriter before expanding into content strategy and finding her niche where creativity and strategy meet. Her work has been recognized with several professional awards, including PM360 Greatest Creators … Continue reading “AbelsonTaylor’s Tarah Sperando talks brands, trends and creative challenges”
On Saturday, members of I.A.T.S.E Local 476 picketed a Nike commercial that was filming in the city using a non-union crew. The members of Chicago Local 476 have become very diligent and resourceful at uncovering those who come “to exploit our city.” It’s a bit of a team effort to protect the opportunities, wages, and benefits of its members, … Continue reading “Nike meets a Local 476 picket line in Chicago”
Combining traditional expertise and Millennial wisdom, the Chicago shop is proving that “good guys can win” In many ways, SOCIALDEVIANT is more of an experiment than an advertising agency. It is a place where clients are invited to fiddle with work in progress, employees are expected to be restless, and beer is brewed onsite. … Continue reading “SOCIALDEVIANT “iterates to great””
Publisher, Barbara Roche gives a heartfelt thank you to the crew at Reel Chicago and Reel 360 Thank you to the crew at Reel Chicago and Reel 360, on Labor Day – and every day. Because not a day passes that I am not appreciative of all of your efforts in contributing to the success … Continue reading “To the Reel staff from our publisher on Labor Day”
ACTOR JIM BELUSHI filed two lawsuits in relating to a failed deal with a local comedy owner. The first was a defamation suit seeking $50,000 in damages against Sahar Chavoshi, manager of The Comedy Bar, claiming she’d maligned him to other comedians.