Chicago’s Optimus is connecting the talents and services of New York’s Nice Shoes, an industry-leading color grading and finishing studio, with Chicago agencies, remotely, a timely move expected to save finishing time and money.
“This remote color partnership will be a top-level complement to our existing in-house color capabilities,” says Optimus partner/president Tom Duff. “And it’s the perfect place to begin building more collaboration for our other shared strengths.”
Nice Shoes was founded i 1996 by managing partner/CEO Dominic Pandolfino and partners and has grown into a premier New York color grading and finishing studio. It also offers creative editing and an array of other services in response to market demand and trends.
Pandolfino and partner/colorist Chris Ryan have known Duff and partner Craig Leffel, One at Optimus production director, for many years and all agree that the way each of their businesses have evolved, “makes perfect sense for us to partner now,” says Ryan.
For remote sessions, Nice Shoes uses its proprietary technology that features a secure HD feed and a display calibrated by the studio’s engineers, so the remote monitors match exactly with the monitors in New York.
Clients and colorists collaborate efficiently in real-time via a dedicated computer running Google Chromebox for Meetings, an enterprise level telepresence solution, notes Ryan.
The studios completed their first remote collaboration in March, delivering an eight-spot CDW campaign for Ogilvy & Mather Chicago.
Nice Shoes also has Remote Color partners in Atlanta, Boston, Dallas, Detroit, Los Angeles, Miami, Minneapolis and New Orleans.
Nice Shoes is in its eighteenth year as a leading provider of video Color Grading and Finishing/Visual Effects (VFX) services to the advertising industry.
The Company has recently entered the creative services/design business and has added creative editing capabilities to provide a broader array of services in response to market demand and trends. Nice Shoes has helped to perfect the TV commercials of nearly every household brand name in America. To learn more about Nice Shoes, please visit www.niceshoes.com.