Let’s get saucy – McDonald’s McRib is back for 40-year celebration

McRib fans to the front of the line; the tangy and tantalizing sandwich you’ve been waiting for all year is almost back! The legendary McRib will make its triumphant return to McDonald’s USA menus this fall – you can grab the craveable sandwich beginning Nov. 1 for a limited time at participating restaurants nationwide. The McRib made its debut 40 … Continue reading “Let’s get saucy – McDonald’s McRib is back for 40-year celebration”

The Saweetie Meal is arriving at McDonald’s nationwide

Time to round up all your best friends and head to McDonald’s for The Saweetie Meal, arriving in U.S. restaurants nationwide starting today! Served in fresh Saweetie-themed packaging, the hip-hop hitmaker’s signature order features a Big Mac, 4-piece Chicken McNuggets, medium World Famous Fries, a medium Sprite, Tangy BBQ Sauce and “Saweetie ‘N Sour” sauce … Continue reading “The Saweetie Meal is arriving at McDonald’s nationwide”

5 things to know about McDonald’s new Chief Customer Officer

McDonald’s Corporation announced the creation of a new Customer Experience team to transform the way customers engage with the McDonald’s Brand. This team brings together the Company’s Data Analytics, Digital Customer Engagement, Global Marketing, Global Restaurant Development and Restaurant Solutions. To lead the new team, McDonald’s has promoted Manu Steijaert to the newly created role … Continue reading “5 things to know about McDonald’s new Chief Customer Officer”

9Rooftops welcomes Group Media Director Tim Woiten

9Rooftops recently welcomed Tim Woitkun as the company’s Group Media Director. Woitkun is responsible for overseeing the development, execution, and assessment of digital media strategies for Cogniscient Media clients such as the Maryland Lottery, Pennsylvania Lottery, Glanbia Performance Nutrition, and Qdoba. Cogniscient Media, a 9Rooftops brand, applies the best of decision science, data, innovation, and … Continue reading “9Rooftops welcomes Group Media Director Tim Woiten”

McDonald’s commits to diverse-owned production houses

Over the next four years, McDonald’s and Owner/Operators are accelerating the allocation of advertising dollars to diverse-owned media companies, production houses and content creators. McDonald’s total investment in diverse-owned partners – including Black, Hispanic, Asian Pacific American, Women and LGBTQ-owned platforms – will more than double, moving from 4% to 10% of national advertising spend between 2021 … Continue reading “McDonald’s commits to diverse-owned production houses”

Grubhub & Restaurant Strong help restaurants reopen

Today, Grubhub, a leading food-ordering and delivery marketplace, and The Greg Hill Foundation’s Restaurant Strong Fund announced the latest phase in their commitment to supporting restaurants: the Restaurant Stronger program, a new initiative to provide $5,000 grants to eligible independent restaurants. As the industry faces new challenges post-pandemic, the Restaurant Stronger grants will help restaurants fully reopen their doors, including … Continue reading “Grubhub & Restaurant Strong help restaurants reopen”

Blue Chip’s new Merrell campaign says “Take a Hike”

Merrell is blazing a new trail with Dick’s Sporting Goods (DSG), in a new campaign that broadens the notion of hiking to attract younger, more urban consumers who shop at DSG. Video and graphic ads on Facebook, Instagram and YouTube support three new models available at DSG – MOAB Flight, Nova and Antora 2 – … Continue reading “Blue Chip’s new Merrell campaign says “Take a Hike””

McDonald’s partners with Biden on ‘We Can Do This’

McDonald’s is partnering with the Biden Administration in the national We Can Do This campaign to make access to information on vaccines even easier for the millions of customers who enjoy McDonald’s each day in the U.S. The initiative will begin later this month with the debut of COVID-19 vaccine information from trusted third parties on … Continue reading “McDonald’s partners with Biden on ‘We Can Do This’”

McDonald’s offers FREE Caramel Brownie McFlurry

The McFlurry spoon is ~misunderstood~ and every true McDonald’s fan understands the struggle of confusing it for a straw. While they can’t change the iconic hollow spoon (a key piece of the mixing process), McDonald’s plans to help ease the sting of your facepalm upon figuring out how to use it. How? They’re giving everyone … Continue reading “McDonald’s offers FREE Caramel Brownie McFlurry”

McDonald’s & BTS partner on supergroup’s favorite order

Get ready, because the Golden Arches are about to shine even brighter thanks to a new collab with 21st century global pop icons, BTS. This one-of-a-kind menu “tour” officially kicks off on May 26 in the U.S., when customers can enjoy the BTS Meal at participating restaurants nationwide. The superstar band’s signature order includes a 10-piece Chicken … Continue reading “McDonald’s & BTS partner on supergroup’s favorite order”

Chicago actress “mixes” it up on hit ABC sitcom

Deb Snyder’s creative path of acting has been a nomadic, long, and winding road of self-discovery beginning from her early days in Chicago and leading all the way to Los Angeles, where she now appears on ABC’s mixed-ish. As a recurring guest star, Deb plays ‘Dolores’ on the hit series that follows black-ish’s Rainbow Johnson … Continue reading “Chicago actress “mixes” it up on hit ABC sitcom”

McDonald’s is awarding $500k in scholarships

For the second consecutive year, McDonald’s USA, through its Black & Positively Golden Scholarships Program, is awarding half a million dollars to incoming and current HBCU students. Through this initiative, in partnership with the Thurgood Marshall College Fund (TMCF), McDonald’s is furthering its support of the next generation of leaders. According to Moving Upward and … Continue reading “McDonald’s is awarding $500k in scholarships”

McDonald’s preps Lunar New Year with 88rising

Lunar New Year is a time to set aside the old while welcoming the new. As many people across the country anticipate the Year of the Ox, in the spirit of celebrating new beginnings and the start of the lunar calendar, McDonald’s  has partnered with 88rising, a leading global Asian artist collective, to create the … Continue reading “McDonald’s preps Lunar New Year with 88rising”

McDonald’s shakes things up with the Shamrock Season

Sooooo, you’re bumming from a crappy Feb 14, don’t despair. Screw a heart-shaped box of chocolates. Feb 15. marks the day that McDonald’s brings back Shamrock Shake Season to make you feel like spring has sprung. Kinda nice too, given the cold hitting Chicago right now.   Shamrock fans, can join the Golden Arches in … Continue reading “McDonald’s shakes things up with the Shamrock Season”

Energy BBDO’s new brand campaign for Home Instead

Home Instead, the leading provider of in-home care for older adults, has launched a new brand identity and campaign to promote the evolving organization. Created in partnership with our friends at creative agency Energy BBDO, the changes modernize the brand and share an uplifting approach to staying happy and well at home. Home Instead delivers personalized care … Continue reading “Energy BBDO’s new brand campaign for Home Instead”

McDonald’s introduces new Chicken sandwich

2021 will see the Chicken Sandwich Wars rage on. McDonald’s has announced a new Crispy Chicken Sandwich, which is joining the roster of long-time favorites like the Big Mac, Quarter Pounder, Egg McMuffin and Filet-O-Fish sandwiches, starting February 24. The new sandwich features a brand new crispy, juicy, tender fillet made with all-white meat that’s … Continue reading “McDonald’s introduces new Chicken sandwich”

2020 in Review: Reel Chicago’s Biggest Stories

What a year, huh? 2020, which felt like a decade, will undoubtedly go down in history as one of the worst years ever. And who will argue? Certainly not the staff at Reel Chicago. This year, COVID forced productions to shut down. Then start back up. Then shut back down. Then start back up. It … Continue reading “2020 in Review: Reel Chicago’s Biggest Stories”

Holiday Cheer arrives with McDonald’s festive favorites

This year, goodies won’t just be found tucked under the tree. McDonald’s is tapping its elves to offer delicious daily in-app deals that feature the festive favorites of classic holiday characters—including the McFlurry that Frosty the Snowman just melts over and the syrupy Hotcakes for which Buddy the Elf goes gaga. Starting Dec. 14, each day, McDonald’s will feature a different … Continue reading “Holiday Cheer arrives with McDonald’s festive favorites”

McDonald’s is giving away 10,000 McRib sandwiches

In honor of the nationwide return of the McRib, McDonald’s is partnering with No-Shave November, giving people a new way to support cancer research. The sauciest moment of the year is here! The McRib is back nationwide for the first time since 2012. So that beard you’ve so proudly grown while in quarantine or for … Continue reading “McDonald’s is giving away 10,000 McRib sandwiches”

J Balvin is dropping ‘Dorado’ to uplift Latino community

In time for The Biggest Night in Latin Music, J Balvin and McDonald’s are dropping “Dorado” to celebrate the unshakeable optimism of the Latino community. Inspired by J Balvin’s most recent album Colores and McDonald’s Golden Arches, “Dorado” (“Gold”) aims to uplift Latinos and encourage them to keep shining while remaining proud of who they are. The … Continue reading “J Balvin is dropping ‘Dorado’ to uplift Latino community”

McDonald’s Black & Positively Golden Mentors Program

McDonald’s USA announce the launch of the Black & Positively Golden Mentors Program. This initiative pairs industry leaders in coveted sectors, including technology, entertainment, business and more, with up-and-coming changemakers in the same fields. Award-winning rapper, singer and songwriter Big Sean, popular gospel music vocalist and entrepreneur Kierra Sheard, journalist and activist Jamilah Lemieux, and … Continue reading “McDonald’s Black & Positively Golden Mentors Program”

Annie Tsikretsis promoted to VP at Two by Four

Two by Four, an advertising & design agency headquartered in Chicago, announced the promotion of Annie Tsikretsis to Vice President. As Vice President, Tsikretsis will take on additional business management responsibilities while continuing her role as Director of Production. “Annie has been a vital part of Two by Four’s success since she joined the agency,” … Continue reading “Annie Tsikretsis promoted to VP at Two by Four”

McDonald’s serves up K-Pop fans as KCON:TACT sponsor

If you are a K-pop stan, McDonald’s has your back this KCON season as a premier sponsor of the world’s largest celebration of Korean culture and music. Starting today through October 25, fans can experience KCON:TACT season 2, virtually, from their living room (or location of choice). Fans can connect virtually with hit group, The Boyz, … Continue reading “McDonald’s serves up K-Pop fans as KCON:TACT sponsor”

Affy Tapple + Phase Three Brewing = Affy Tapple Beer

Chicago-area Phase Three Brewing Company and Affy Tapple announced this week that they have joined forces to create a new craft beer, A Bushel of Apples. The beer harnesses the flavor of an Affy Tapple Original Peanut Caramel Apple, offering an inventive way for craft beer and Affy Tapple fans alike to enjoy the taste of this classic fall … Continue reading “Affy Tapple + Phase Three Brewing = Affy Tapple Beer”

McDonald’s sweetens up breakfast with McCafé Bakery

Wake up and smell the…cinnamon rolls! For nearly five decades, McDonald’s is sharing some sweet news to give fans even more ways to experience the breakfast they love at McDonald’s with the new McCafé Bakery lineup.  Beginning Wednesday, October 28, customers can enjoy a new Apple Fritter, Blueberry Muffin or Cinnamon Roll at breakfast time … Continue reading “McDonald’s sweetens up breakfast with McCafé Bakery”

J Balvin’s famous order is next up on McDonald’s menus

ALSO READ: Travis Scott & McDonald’s launch multi-tier collaboration After last month’s much-buzzed about celebrity menu collaboration, the Golden Arches are bringing customers the “Vibras.” McDonald’s is adding award-winning Reggaeton global ambassador J Balvin’s go-to order to its U.S. menu. The J Balvin Meal features a Big Mac sandwich, medium World Famous Fries with ketchup, … Continue reading “J Balvin’s famous order is next up on McDonald’s menus”

McDonald’s awards scholarships to APIA students

McDonald’s USA is thrilled to announce the inaugural class of McDonald’s/APIA Scholars. Through this program, the company is awarding $500,000 in scholarships to 55 Asian and Pacific Islander American (APIA) college students. Established in November 2019 in partnership with APIA Scholars, the scholarship underscores McDonald’s commitment to educating and supporting future leaders, a commitment that … Continue reading “McDonald’s awards scholarships to APIA students”

McDonald’s introduces McFlurry birthday suit

2020 birthday parties canceled? Not so fast! The McFlurry is turning 25, and since the best part of celebrating at home is wearing whatever you want, McDonald’s is inviting fans to join the festivities by introducing the McFlurry 25th B-Day Suit… you heard that right! For 25 years, the McFlurry has been sweetening moments big and small. … Continue reading “McDonald’s introduces McFlurry birthday suit”

Picture North soars on epic African Adventure

What is Ol Malo? Chicago-based Picture North has released the answer in the form of a jaw-droppingly beautiful new film for the Kenya-based safari and helicopter adventure company. You got it, the name is Ol Malo. Ol Malo is an immersive experience, connected to the local Samburu tribe who play a pivotal role in the … Continue reading “Picture North soars on epic African Adventure”

C-K wins 9 Trumpet Awards from PCC

Leading independent marketing and communications agency Cramer-Krasselt (C-K) certainly has something to trumpet about these days. The agency just received nine awards from the Publicity Club of Chicago (PCC), following its annual Golden Trumpet award show. “C-K is thrilled to be recognized by the PCC for the breakthrough work we deliver for our clients,” said Karen … Continue reading “C-K wins 9 Trumpet Awards from PCC”

Travis Scott & McDonald’s launch multi-tier collaboration

Multi-tier collaboration features a capsule merch collection, McDonald’s crew apparel, TV commercial, and the Travis Scott signature order in restaurants at participating McDonald’s locations nationwide. With the Travis Scott Meal hitting McDonald’s restaurants around the country this week, the iconic Golden Arches and Cactus Jack have also dropped exclusive merch and a national commercial. The merch … Continue reading “Travis Scott & McDonald’s launch multi-tier collaboration”

Chance to record with Chicago’s hip hop artist DramaGirl

Chicago’s hottest up and coming hip hop artist, DramaGirl has received acclaim and national recognition for wrecking punchlines, metaphors, exclusive wordplay and unique style. As the Windy City gears up for a virtual back-to-school season, DramaGirl has partnered up with I Grow Chicago to raise funds to support the city’s Englewood neighborhood. Now through September 12, fans can VISIT HERE to … Continue reading “Chance to record with Chicago’s hip hop artist DramaGirl”

McDonald’s is adding Travis Scott Meal to the menu

Travis Scott and McDonald’s seek out opportunities to support charitable organizations during the month-long program. At one time or another, someone’s favorite fast food joint was McDonald’s, even some of today’s biggest superstars. And now, two icons are coming together, as The Golden Arches meet Cactus Jack for a multi-level innovative partnership. This is the … Continue reading “McDonald’s is adding Travis Scott Meal to the menu”

United Airlines launches new contactless options

New United Automated Assistant gives customers immediate answers to questions on cleaning procedures, airport and airplane safety policies, CDC and WHO guidelines and more. United Airlines today launched a new chat function – the United Automated Assistant – to give customers a contactless option to receive immediate access to information about cleaning and safety procedures … Continue reading “United Airlines launches new contactless options”

McDonald’s gets advice from Mayo Clinic on safety

Mayo Clinic, the world-renowned health experts will review and inform ongoing practices and procedures in support of crew and customer safety McDonald’s has engaged Mayo Clinic, a global leader in serious and complex healthcare, to provide ongoing counsel and expertise on emerging science in infection prevention and control and share best practices to mitigate the … Continue reading “McDonald’s gets advice from Mayo Clinic on safety”

Brooke Foley & NFL 1st female coach launch Critter Fitter

Brooke Foley, Creative Director & Founder of Jayne Agency and Dr. Jen Welter, the first female coach of the NFL, announce the launch of Critter Fitter, a social, emotional and physical wellness platform for kids ages 0-10, written in response to families having to shelter in place during the Coronavirus pandemic. The goal of the … Continue reading “Brooke Foley & NFL 1st female coach launch Critter Fitter”

McDonald’s turns Monday into Fry-Day

Here is a reason not to groan about it being Monday. It’s National French Fry-Day and McDonald’s is offering free fries to celebrate. The golden arches are offering a free medium fries with no purchase necessary — today, July 13, in honor of National French Fry-Day. The offer will be honored at participating locations nationwide … Continue reading “McDonald’s turns Monday into Fry-Day”

McDonald’s celebrates 10th anniversary of the Minions

R/GA London announces that it has partnered with McDonald’s to help celebrate the 10th Anniversary of the Minions, exclusively with a new Happy Meal AR experience. McDonald’s encourages families around the world to ‘Unleash their Inner Minion’. McDonald’s tasked R/GA with launching the digital activation as part of the Minions Happy Meal promotion campaign encouraging … Continue reading “McDonald’s celebrates 10th anniversary of the Minions”

McDonald’s partners with iHeartMedia’s ‘BIN’

McDonald’s USA today announced its role in helping to establish BIN: Black Information Network, the first 24/7 national and local news radio service dedicated to reporting news from the Black voice. As the exclusive quick-service restaurant partner, McDonald’s and its franchisees’ support will help iHeartMedia, through BIN: Black Information Network, further its mission to provide … Continue reading “McDonald’s partners with iHeartMedia’s ‘BIN’”

McDonald’s launches scholarship fund for HBCU Students

McDonald’s USA today announced the launch of its $500,000 Black & Positively Golden Scholarship Fund to help students attending Historically Black Colleges and Universities (HBCUs) continue their education this fall, despite impacts of COVID-19. Facilitated by Thurgood Marshall College Fund (TMCF), scholarships will be distributed for the 2020-2021 academic year. The announcement comes in conjunction with the launch of … Continue reading “McDonald’s launches scholarship fund for HBCU Students”

McDonald’s Q1 “significantly disrupted” by COVID-19

McDonald’s Corporation today announced results for the first quarter ending March 31, 2020. During its investor earnings conference call live over the Internet, McDonald’s President and Chief Executive Officer Chris Kempczinski said, “Following our strong performance in 2019, McDonald’s began 2020 with exceptional global momentum, and our January and February sales were reflective of that trend. Since … Continue reading “McDonald’s Q1 “significantly disrupted” by COVID-19″

DDB Chi reportedly reduces staff by 30

The coronavirus COVID-19 pandemic continues to affect ad agencies, causing reductions of staff, salary cuts and furloughs. DDB, Chicago is the latest agency forced to slightly restructure. The agency has reportedly laid off 30 people including global business director for Unilever, Mark Mulhern, and chief people officer, North America Britt Hayes.  Last week, our sister outlet Reel … Continue reading “DDB Chi reportedly reduces staff by 30”

McDonald’s offers ‘Thank You Meals’ to first responders

In appreciation for the healthcare workers, police officers, firefighters and paramedics who are committed to our health and safety, McDonald’s will offer free Thank You Meals, between Wednesday, April 22 and Tuesday, May 5, as a token of appreciation for their selfless service. While the majority of America is staying home, McDonald’s has remained open, with our franchisees and … Continue reading “McDonald’s offers ‘Thank You Meals’ to first responders”

McDonald’s donates 750,000 masks for frontline workers

Mayor Lori E. Lightfoot and the McDonald’s Corporation today announced a new donation of 750,000 N95 face masks to support healthcare professionals and personnel as well as first responders aiding in the citywide response to the COVID-19 global pandemic. The City of Chicago will add these masks into its repository and determine where allocations are needed … Continue reading “McDonald’s donates 750,000 masks for frontline workers”

Minimal’s Cohen directs PSA about not touching your face

Chicago-based Minimal director Josh Cohen has created a new comedic PSA about a topic with which we’ve recently become all too familiar: not touching our faces is HARD. Called, ‘How Not to Touch Your Face in Contagious Times,” Cohen filmed the piece just before initial restriction measures were put into place in NYC, with a bare-bones crew … Continue reading “Minimal’s Cohen directs PSA about not touching your face”

McDonald’s assures its customers they are here

After a weekend that saw 31 more known deaths and 1,570 new known cases of the coronavirus COVID-19 reported in Illinois — including the loss of an infant and the state’s largest single-day increase in new cases, Chicago-based McDonald’s is sending out a message of hope to its customers. McDonald’s wants to assure its customers that the QSR is … Continue reading “McDonald’s assures its customers they are here”

Jack Daniels, Energy BBDO respond to social distancing

With social distancing the new normal, due to the novel coronavirus COVID-19 pandemic, many brands are now looking at their marketing and developing new strategies to reach their consumers. Our sister publication, REEL 360, has looked at McDonald’s and Coca-Cola. Now, a Jack Daniel’s Tennessee Whiskey film shares the new reality we are all facing … Continue reading “Jack Daniels, Energy BBDO respond to social distancing”

Explore creates humor & suspense for new Go RVing spot

With a tough week behind us, and possibly some tougher days ahead, we figured no better time than now to spread a little sunshine, by going behind the scenes of Explore’s outdoor vs. indoor comedy spot, “Stubborn Camper.” Chicago production company Explore created wind and rain to go along with the humor and suspense in … Continue reading “Explore creates humor & suspense for new Go RVing spot”

REEL WOMEN: Meg Kubicka, Editor at Whitehouse

Editor’s Note: They are leaders. They are inspirational. They are mentors. They are visionaries. They are, quite frankly, badasses. They are our 2020 Reel Women During Women’s History Month, you will be able to meet these incredible personalities in Advertising, Entertainment, Media and Production. Get ready. Meg began her editorial career at Whitehouse Post in … Continue reading “REEL WOMEN: Meg Kubicka, Editor at Whitehouse”

Motion salutes Women’s Day with ‘Our Focus Our Future’

The Motion Agency celebrated International Women’s Day by inviting dozens of industry guests to a panel discussion and networking event titled, “Our Focus Our Future,” at their River North office on Friday afternoon. Described as “20 Women Leading the Way in 2020,” the highlight of the program featured nearly two-dozen female executives and entrepreneurs answering … Continue reading “Motion salutes Women’s Day with ‘Our Focus Our Future’”

Rebecca F. Williams, VP/Group Creative Director, Burrell

Rebecca F. Williams, VP/Group Creative Director at Burrell Communications, joins the 2020 Reel Chicago Black List, a celebration of African-American creativity published during Black History Month. The Reel Chicago Black List includes Global Mixx founder Mary Datcher, McDonald’s US Marketing Director Lizette Williams, and filmmaker Rhyan LaMarr. To view the archives, click here. Rebecca F. … Continue reading “Rebecca F. Williams, VP/Group Creative Director, Burrell”

Reel Black List: Phil Lee, editor, director, Spin Artist

Phil Lee, director and editor at Spin Artist, joins the 2020 edition of Reel Chicago Black List, an annual celebration of African-American creativity published during Black History Month. The Reel Chicago Black List includes ‘The Chi’ cast member LaDonna Tittle, house music pioneer Vince Lawrence, and filmmaker Rhyan LaMarr. To view the archives, click here. … Continue reading “Reel Black List: Phil Lee, editor, director, Spin Artist”

The biggest stories of 2019

The City of Chicago reigned supreme in 2019. Advertising agencies blended social justice with clever branding. Content creators reinforced Chicago’s reputation for inclusivity. Film studios entertained the nation while helping the local neighborhoods. And a handful of friends said goodbye. Below is a list of Reel Chicago’s top articles for 2019, separated by category and … Continue reading “The biggest stories of 2019”

Leo Burnett president Emma Montogomery steps down

Musical executive chairs continues in Chicago. Ad Age is reporting that Leo Burnett Chicago president and chief strategy officer, Emma Montgomery, has resigned from her post. She leaves approximately four months after U.S. Chief Creative Officer Britt Nolan departed for DDB North America. “We are so thankful for Emma’s leadership and contributions and wish her … Continue reading “Leo Burnett president Emma Montogomery steps down”

McDonald’s teams up with DJ Shawn Wasabi

Wildly popular DJ Shawn Wasabi takes a break from a gig to fuel up on some McDonald’s in a new spot showcasing the restaurant’s Bacon BBQ Burger and Snickerdoodle McFlurry. Released yesterday, The new Bacon BBQ Burger and Snickerdoodle McFlurry begins and ends with the green-haired sensation entertaining party crowds. In between the action, the … Continue reading “McDonald’s teams up with DJ Shawn Wasabi”

McDonald’s commits $500K to scholarship program

In partnership with APIA Scholars, fifty-five college scholarships will be awarded to students in 2020 McDonald’s announced today that it has committed $500,000 to establish the first-ever McDonald’s/APIA Scholarship program in partnership with APIA Scholars. Fifty-five Asian and Pacific Islander American (APIA) college students will benefit from the program, furthering McDonald’s longtime support of providing … Continue reading “McDonald’s commits $500K to scholarship program”

Dodging the #MeToo bullet or a policy of unintended consequences?

A Chicago attorney examines corporate dating policies, including the one that prompted McDonald’s to fire former CEO Steve Easterbrook Anne S. Jordan is an attorney with the Chicago-based firm Mandell Menkes LLC, advocate of strong corporate ethics standards, and frequent critic of well-intended but misguided corporate policies. Many companies have policies that prohibit a supervisor … Continue reading “Dodging the #MeToo bullet or a policy of unintended consequences?”

Workers serve McDonald’s Sexual Harassment lawsuit

The golden arches are getting more and more tainted these days. A former McDonald’s employee, – who says a male co-worker at a Michigan restaurant routinely grabbed her breasts, buttocks and propositioned her for sex — is included in a class action lawsuit that accuses McDonald’s of fostering a “culture of sexual harassment.” According to … Continue reading “Workers serve McDonald’s Sexual Harassment lawsuit”

McD’s former CEO to collect paycheck for six months

‘Separation Agreement and General Release’ specifies salary, benefits, and non-compete in Steve Easterbrook’s 15-page severance plan   McDonald’s erstwhile CEO Steve Easterbrook will help his former employer with “any pending, threatened or future investigations” and continue to collect a paycheck for the next six months. Those were just two of several stipulations identified in a … Continue reading “McD’s former CEO to collect paycheck for six months”

UNLTD. to be absorbed by DDB?

Less than a week after McDonald’s announced its new U.S. lead creative agency would be Wieden + Kennedy New York, it seems that the bespoke Omnicom shop, We Are Unlimited will be folded into DDB Chicago. AgencySpy, citing anonymous sources from Business Insider, reports that We Are Unlimited will retain its name, but operate as … Continue reading “UNLTD. to be absorbed by DDB?”

Wieden + Kennedy named lead agency for McDonald’s

This is not good news for former McDonald’s bespoke agency We Are Unlimited and the Chicago market in general. Chicago-based McDonald’s USA announced today that WKNY will serve as the lead creative agency for its U.S. business, the largest market in the McDonald’s system. The announcement comes after an extensive evaluation of its marketing agency … Continue reading “Wieden + Kennedy named lead agency for McDonald’s”

We Are Unlimited reduces staff by possibly 18

Not great news for Omnicom’s We Are Unlimited. AgencySpy reports the bespoke agency for McDonald’s has gone through a round of layoffs, while the Chicago-based client decides its creative future. According to the report, around ten employees were laid off and eight transferred to parent agency, DDB, as a result of changes to the McDonald’s … Continue reading “We Are Unlimited reduces staff by possibly 18”

McDonald’s shared fries on national FF Day

We love McDonald’s fries. Like, really love. We are not alone of course. It’s a known fact that people around the world love those crispy, golden potato sticks of joy. For #NationalFrenchFryDay, which was July 13, McDonald’s, and AOR We Are Unlimited celebrated with a national campaign encouraging consumers to “Share the Love.” The “Share … Continue reading “McDonald’s shared fries on national FF Day”

McDonald’s brings international flavor to U.S.

New Worldwide Favorites campaign brings taste of Spain, Canada, Australia and the Netherlands to U.S.stores Ever wonder what McDonald’s menu is like around the world? C’mon of course you have. Well, now the fast food giant is allowing its customers to sample some of their global menu items. For real. Or as they say in … Continue reading “McDonald’s brings international flavor to U.S.”

McD’s star-studded “Black & Positively Golden” launch

Yvonne Orji and Normani helped kick off McDonald’s largest national African American-focused initiative in 16 years McDonald’s USA announced the launch of Black & Positively Golden, a new campaign movement designed to uplift communities and inspire excellence, during a star-studded event at the YWCA Greater Los Angeles on Friday, March 29,. Black & Positively Golden … Continue reading “McD’s star-studded “Black & Positively Golden” launch”

McD’s “Shake Sauce” is a sweet new way to dip

Besides enjoying the tasty trio of accouterments, McDonald’s customers have also been helping to promote them online McDonald’s has combined menu innovation with customer dedication to create three new dipping condiments that diners have been craving for years Beginning April 1, Chocolate, Vanilla, and Strawberry “Shake Sauce” is available at every McDonald’s restaurant in generous … Continue reading “McD’s “Shake Sauce” is a sweet new way to dip”

Creative team Sarah Uchison, Emily Walton join OKRP

The former We Are Unlimited duo that flipped McDonald’s arches upside down will handle Chili’s and other accounts Fast-growing agency O’Keefe Reinhard & Paul is adding to its creative ranks with the hire of two new Associate Creative Directors, Sarah Uchison and Emily Walton, who are joining the agency as partners from We Are Unlimited. … Continue reading “Creative team Sarah Uchison, Emily Walton join OKRP”

Utopic elicits love for McDonald’s in two new spots

Great performances, top cinematography, and A-list director Morten Tyldum elevate the brand without mentioning a hamburger Utopic helped McDonald’s tell a pair of inspirational tales through two new 30-second spots created by Purple Strategies and shot by Rogue Producer. Moving eloquently through career montages of two fictional employees, Maria Ramirez and Helping Hand celebrate the … Continue reading “Utopic elicits love for McDonald’s in two new spots”

We Are Unlimited no longer a “dedicated” McD’s agency

The shop created exclusively for the restaurant may soon begin exploring additional opportunities Many of us have been there – it’s called the talk. “I think we should see other people.” According to AgencySpy, that conversation happened between McDonald’s and AOR We Are Unlimited. However, it seems like it was planned. The agency which was … Continue reading “We Are Unlimited no longer a “dedicated” McD’s agency”

Unltd and Reddit help McD’s “hamburger takeover”

McDonald’s dedicated agency teams with venerable website to celebrate the birthday of an internet legend with a historic activation and social campaign On December 3, McDonald’s is putting a unique spin on a classic internet icon — the Hamburger Menu — in honor of its inventor, Norm Cox. The Hamburger Menu is a small icon … Continue reading “Unltd and Reddit help McD’s “hamburger takeover””

TBWA\Chiat\Day scores McDonald’s McCafé project

The fast food giant has reportedly ordered a new piece of work from beyond the dedicated agency We Are Unlimited That didn’t take long. When Reel Chicago first reported in 2017 that McDonald’s was consolidating its account at newly formed Omnicom agency, We Are Unlimited, I wondered how long would it take the brand to … Continue reading “TBWA\Chiat\Day scores McDonald’s McCafé project”

Director Hans Emanuel sows in with Seed

Emanuel often incorporates contemporary, youthful lifestyles with body movement, dance and rhythm   Director / choreographer Hans Emanuel has rejoined Roy Skillicorn’s production company, Seed Media Arts. Having lived in Europe, Mexico and in the USA, Emanuel wields a cultural polish that few can claim. At the start of his career, he developed a sexy … Continue reading “Director Hans Emanuel sows in with Seed”

Charles Andrew Gardner at Black Harvest Film Fest

“We are starting to have a way for our stories to be shared, told, and heard … it’s only gonna make us and the entertainment industry stronger … It’s time” Charles Andrew Gardener, President of SAG-AFTRA Chicago, was among the guests enjoying the reception following Black Harvest Film Festival’s opening night at The Joffrey Ballet. … Continue reading “Charles Andrew Gardner at Black Harvest Film Fest”

OKRP welcomes new creative team

  Agency adds nine creatives across several clients and disciplines       (Chicago — 20 July 2018) – OKRP is expanding its creative department with the addition of nine new employees including two Creative Directors, four ACD’s, a senior AD, a digital visual designer and a designer with individuals coming from such agencies as … Continue reading “OKRP welcomes new creative team”

Cossette’s half-arched effort wins for McD’s

Cossette and McDonald’s follow the arches all the way to a Cannes Grand Prix     Cossette took home the Grand Prix at Cannes for Follow the Arches, an OOH campaign that went viral globally, in which McDonald’s iconic arches were de-constructed and transformed into directional billboards, meant to give consumers a nudge towards the … Continue reading “Cossette’s half-arched effort wins for McD’s”

Reel Women: Jacquelyn Jamjoom, Executive Producer

Jacquelyn Jamjoom is a film and television producer serving as Executive Producer of Chicago based film production company Digital Hydra. At Digital Hydra, Jacquelyn has produced internationally renowned TV series’, feature films, music videos and commercial content for brands such as McDonalds, Chicago Bulls, Chicago Blackhawks and Facebook. Jacquelyn also serves as contract producer and … Continue reading “Reel Women: Jacquelyn Jamjoom, Executive Producer”

McD’s leaves Barkley, Goodman and Union “Speechless”

Apparently McDonald’s has accomplished something even Shaq can’t – silencing Charles Barkley. All it took was introducing a new 100% fresh beef Quarter Pounder burger to quiet the outspoken and opinionated TNT broadcaster and former NBA legend, as well actors John Goodman and Gabrielle Union. The fast food giant claims that when one is enjoying … Continue reading “McD’s leaves Barkley, Goodman and Union “Speechless””

Luckman Kelber Joins MERGE as Managing Director

(Chicago — 1 May 2018) MERGE, a full-service ad agency with an uncommon combination of strategy, creativity and technology, has named Laura Luckman Kelber as Managing Director, Strategy. Luckman Kelber has earned a reputation as a strategic brand builder during her 20+ years in the Chicago market, working on brands including Blue Cross/Blue Shield, Hyatt, … Continue reading “Luckman Kelber Joins MERGE as Managing Director”

Reel Women: Ericka Mauldin — MBA

Ericka L. Mauldin, nicknamed “Media Maven,” is an Accomplished, American, Television Producer and the Owner of EDIT TALENT GROUP and Chicks That Pitch. In additon, the Visionary behind Black Girl Media Magic and Black Industry Makers. Ericka received a BFA in Electronic Media from the University of Cincinnati and an MBA from Xavier Cincinnati and … Continue reading “Reel Women: Ericka Mauldin — MBA”

McD’s Golden Arches flip for International Women’s Day

McDonald’s has a long-history of supporting women in the workplace, giving them the opportunity to grow and succeed. To take their support a step further, the fast-food giant has literally flipped their iconic logo in recognition of International Women’s Day. Yes, the “M” (arches), which is usually untouchable, has been turned into a “W.” “In … Continue reading “McD’s Golden Arches flip for International Women’s Day”

Grandma gets a life in new McD’s spots

We are Unlimited has released a batch of fun new work that, according to a spokeswoman, contains 30 pieces of original content from the agency. And they are perfect for those who have been calling for McDonalds to use buttermilk in their Crispy Chicken Tenders. Or just happen to have a Grandma fetish. Let’s go … Continue reading “Grandma gets a life in new McD’s spots”

Optimus CD and effects artist cut into new roles

Production and post house Optimus announced the promotions of Mark Butchko to Creative Director and Jim Moss to Effects Artist.

In their new roles, Butchko will provide creative leadership on all design department projects and Moss will continue to support cross-departmental projects including design, VFX, motion graphics and finishing.

Optimus Audio promotes Marina Bacci, Ben Treimer

Chicago production and post house Optimus dialed up its sonic capabilities by promoting Marina Bacci to Senior Audio Engineer and Ben Treimer to Audio Engineer last week.

Highland Park native Marina joined Optimus as an intern shortly after graduating from DePaul University with a BS in Sound Recording Technology in 2008. Within nine years, her responsibilities had grown to include running the main audio studio and overseeing the audio department.

McDonald’s ends four-decade run with Olympics

There will be no more gold…en arches for the Olympics as the fast food giant, effective immediately, has mutually parted ways with the IOC.

In a surprise move, McDonald’s Corp (Chicago agencies: We Are Unlimited and Burrell Communications) severed its 41-year-old alliance three years early. In a joint statement delivered June 16, the two organizations severed ties as the fast food giant continues to re-evaluate and focus on its core business. This, along with rising Olympic sponsorship costs and declining TV ratings, made for a combo platter of reasons for the separation.

Digital and data to drive McDonald’s new DDB agency

The bitter rivalry between DDB vs. Burnett. Publicis vs. Omnicom. Keith vs. Leo, for the billion dollar prize, brought to us by McDonald’s, with a cast of bleary-eyed creatives caught in between, has ended.

The winner, as we all know, is Omnicom and DDB, meaning for the first time in 35 years everything on the menu is going to be served up by one yet-to-be-created agency.

This wouldn’t be the first time DDB started an agency for a single client, having successfully launched Element 79 in 2001 for Quaker Oats.

Catfish’s Boyle marks 20 years in commercial music

Jeff Boyle of Catfish Music in River North remembers Chicago’s thriving commercial scoring business when he started out 20 years ago as a composer and how he has been part of the change. 

“I landed in the eye of the storm at Com/track, which was scoring a lot of McDonalds and beers and airlines and the best thing was working at Chicago Recording and seeing the musicians and singers coming in and out the door,” Boyle says. 

Optimus colorist Craig Leffel heads ONE’s production

As Optimus’ long-time partner/senior colorist Craig Leffel moves over to director of production at ONE at Optimus, the post house’s production division, and Tyler Roth has joined Optimus as colorist after more than four years at Filmworkers Club.

Leffel will be working closely with ONE’s executive producer, Kipp Christiansen, who joined the company in June, 2010 and has been largely overseeing spot production in L.A., through Optimus’ Santa Monica office.

Editor Bob Carr named NYFest’s first Living Legend

New York’s giant commercials industry tends to be all wrapped up in itself and when it’s spring awards time, the predictable  winners are members of New York/Los Angeles companies and Chicagoans are nowhere in sight.

So the fact that the New York Festivals International Advertising Awards is anointing a Chicagoan for a once-in-a-lifetime honor is shockingly delightful news.

How business? “Booming” for Jessi Dana

The downsizing of ad agencies continues to propel more talented commercial creatives and producers into the ever-swelling freelance market. Not that it’s a bad thing, as it appears that the freelance business is actually pretty good.

One of those thriving freelancers is Jessi Dana, who left DDB in late February, 2009 and has been freelancing for Y&R ever since.

Dana is the first in the Reel’s interviews with advertising professionals in Chicago’s freelance sector.

REELCHICAGO: How’s business?

Traynor’s HD horror “Witches’ Night” aims for adult audience; plans a 4-week September shoot

Paul Traynor of Hay Moon, Inc. is out to make “Witches’ Night” a horror movie for grown-ups on a $500,000 to $1 million budget he’s raising from private investors.

Traynor is courting investors with a demo scene he shot on HD last October at Moraine Hills State Park in McHenry, employing strikingly high production values.

His script follows four buddies on a camping trip who get lured into the occult sex rituals of a band of beautiful witches.

“I’ve always been afraid of witches since I was a kid, but I never got a sense of what they actually did,” said Traynor.

Animators special report, Part I

The Chicago animation scene is dominated by commercial broadcast, many top firms being divisions of larger post houses or production companies, like Superior Street’s Flux Group, Swell’s Bazooka Graphics, Golan Production’s Atomic Imaging.

Dreamation Studios is developing a 3D feature and a 24-hour internationally broadcast animation network.