After MillerCoors win, Arc Worldwide expands to AK

Adweek reports that Chicago-based Arc Worldwide, the shopper marketing division of Leo Burnett Group, has announced plans to expand its presence by opening new offices in New York and Northwest Arkansas and adding new names to its leadership team.

According to the article, this expansion as an attempt to make the most of recent new business wins and to promote the network’s newly unveiled positioning, “Irresistible Commerce.”

DDB Worldwide ranked Second Most Creative Agency

2+ The World Advertising Research Center (WARC) has released the results of its second annual Creative 100, ranking the most creative agencies, networks and campaigns in the world. For the second year in a row, DDB Worldwide was ranked the #2 most creative agency network in the world.  Two DDB agencies were ranked among the world’s … Continue reading “DDB Worldwide ranked Second Most Creative Agency”

Leo Burnett names Matt Marcus Chief Experience Officer

4+ Seasoned creative leader will help brands connect with consumers through technology Leo Burnett North America has today named Matt Marcus to the newly created role of Chief Experience Officer. Marcus’ client portfolio will include Kellogg, Kraft, General Motors and Miller Coors, among others. He starts in the position immediately, reporting to Liz Taylor, chief … Continue reading “Leo Burnett names Matt Marcus Chief Experience Officer”

Arc promotes Elizabeth Harris to Chief Strategy Officer

3+ Harris brings decades of experience building integrated marketing solutions to the newly created position   (Chicago — 10 May 2018) Arc, the shopper marketing and activation agency of the Leo Burnett Group, today named Elizabeth Harris Chief Strategy Officer, North America. Harris was previously Arc’s EVP Strategy Director, a role in which she helped … Continue reading “Arc promotes Elizabeth Harris to Chief Strategy Officer”

Tessa, mcgarrybowen, Arc, Jenny Milkowski on the move

8+ Puppet master and stop-motion specialist join Tessa Films’ roster Meghann Artes and Toben Seymour have joined the directorial roster at Tessa Films. The duo arrives at Tessa Films with skillsets that are bound to overlap in both conventional and unconventional ways. Artes is a master of stop motion. Seymour is a master of puppetry. … Continue reading “Tessa, mcgarrybowen, Arc, Jenny Milkowski on the move”

McD’s Golden Arches flip for International Women’s Day

9+ McDonald’s has a long-history of supporting women in the workplace, giving them the opportunity to grow and succeed. To take their support a step further, the fast-food giant has literally flipped their iconic logo in recognition of International Women’s Day. Yes, the “M” (arches), which is usually untouchable, has been turned into a “W.” … Continue reading “McD’s Golden Arches flip for International Women’s Day”

Arc creates new work for Lurie Children’s Hospital

Ann & Robert H. Lurie Children’s Hospital of Chicago launched the second year of its touching “All, for your one” campaign.

The long-form films, directed by Sandrine Orabona of Foreign Films, spotlight three children — Ryan, Zariah and Liam — who have undergone, or are currently undergoing, complex medical treatments at the hospital.

Former Arc AD’s portraits help kids battle cancer

Marvel has The Avengers. DC has The Justice League. And now internationally recognized photographer and former art director Rob Gregory has turned a group of child cancer patients into what we already knew they were.

Heroes.

Gregory has created a series of portraits, featuring children from the Lurie Children’s Hospital of Chicago, dressed as superheroes and has dubbed them, Tiny Titans.

Burnett agency Arc gets top tier leadership overhaul

TOP ECHELON CHANGES in the leadership team at Leo Burnett’s Arc have put Chris Cancilla into the US CCO seat. Karuna Rawal was promoted to Arc US president and Chief Strategy Officer of Arc Worldwide, while Bob Raidt was upped from global president to global CEO.

Cancilla will oversee 150 employees in Arc’s US office and has the responsibility for driving the agency’s creative culture. He reports to Britt Nolan, Leo Burnett new US CCO.

Art smart Burnett/Arc’s public ploy promotes theatre

There they were Sunday morning.  A couple of hundred people gathered around the staircase inside the Michigan Avenue entrance to the Art Institute of Chicago.  They were staring at something odd. Something that didn’t look right — a drastically-altered version of Georges Seurat’s famous “A Sunday Afternoon on the Island of La Grande Jatte – 1884.”  

Those who know that painting well would have known immediately that a number of the key characters Seurat put in the painting were missing in the version that greeted them at the entrance to the Art Institute.

Starcom CEO Donohue named 2011 CAF Ad Woman of the Year

Lisa Donohue, CEO of Starcom USA, has added still another award to the lengthy list of honors she’s accumulated over the past 24 years as a leading light of Starcom and MediaVest media companies.  

Donohue was named the 2011 CAF Advertising Woman of the Year and will be honored at a reception and luncheon Friday, Oct. 7 at the Hilton Hotel Chicago.  

Worthy local indies to screen at worldwide film festivals

STEPHEN CONE’S DRAMA, “In Memoriam” will compete with 65 films when it premieres at the 33rd Big Muddy Film Festival, Feb. 18-27 at SIU in Carbondale, one of the oldest festivals affiliated with a university in the country.
 
Ian Forester, Kelly O’Sullivan, Sadie Rogers, and Chris Carr star in the story of a young man investigating the death of a couple who died in a freak accident.