The World Advertising Research Center (WARC) has released the results of its second annual Creative 100, ranking the most creative agencies, networks and campaigns in the world. For the second year in a row, DDB Worldwide was ranked the #2 most creative agency network in the world.
Two DDB agencies were ranked among the world’s top 10 individual creative agencies, with adam&eveDDB at #6 and Africa in São Paulo at #9, which is the first time the agency has been among the top 10. A total of five DDB agencies were ranked among the top 50 creative agencies, including DDB Chicago at #19, with DDB Paris (#12) and DDB Berlin (#38), both of which landed on this year’s list, and all contributing to the network’s overall success.
Thirteen DDB-created campaigns were among the most awarded campaigns of the year, eight of which were among the top 50. These include “Broadway the Rainbow” for Skittles (#6) from DDB Chicago; “The Uncensored Playlist” for Reporters Without Borders by DDB Berlin (#16); “My Life as an NPC” for Assassin’s Creed (#28) and “Uber Toys” (#30), both from DDB Paris; “The Boy and the Piano” for John Lewis (#32) and “Trolling is Ugly” for Cybersmile (#41), both from adam&eveDDB; “Perussian Prices” for Plaza Vea (#50) from Fahrenheit DDB Peru and “TagWords” for Budweiser (#50) from Africa, São Paulo. DDB Düsseldorf and DDB Spain also created campaigns that were ranked among the Creative 100.
Ari Weiss, Chief Creative Officer of DDB Worldwide, said, “DDB represented 20% of the top 20 agencies in the world. From London to São Paulo, from Paris to Chicago, we couldn’t be prouder of the range of clients or range of creativity that was celebrated this year.”
DDB is a part of Omnicom Group, which was ranked the #1 Holding Company in the world by WARC this year for the second year in a row.
The WARC Creative 100 is one of a series of rankings that will be published by WARC, offering an independent industry benchmark for creativity, media and effectiveness. This year’s WARC Creative 100 was compiled from global industry competitions, including Cannes Lions, Clio Awards, D&AD, London International Awards, and the One Show, along with regional competitions such as Adfest, Dubai Lynx, El Ojo de Iberoamérica, Eurobest, and Golden Drum.
Further details can be found at www.warc.com/rankings.