Miller Lite is bringing International Beer Day stateside

1+ It may not be easy to travel internationally to celebrate International Beer Day on Friday, so Miller Lite is celebrating stateside. On August 7th, consumers in 80+ cities named after countries can claim a free beer to make it Miller Time.  “We know that summer travel looks a little different this year, and for many … Continue reading “Miller Lite is bringing International Beer Day stateside”

DDB, Miller Lite, Eric Andre play ‘The Cantroller’

2+ After you drink the beer inside, the Cantroller continues to operate your video games I’m suddenly reminded of the line Tim Robbins said in The Coen Brothers’ Hudsucker Proxy, “You know, for kids!” Okay, this “ludicrous” (DDB’s words in a press release, not ours) product innovation they’ve created for Miller Lite is definitely not … Continue reading “DDB, Miller Lite, Eric Andre play ‘The Cantroller’”

Beer Wars: Miller Lite goes medieval on Bud Light

4+ New creative from agency DDB and a lawsuit take the battle to a whole new level Marsellus Wallace would be proud. The #corntroversy between Bud Light and Miller Lite, which began on the Super Bowl, has now turned into a Super Brawl. MillerCoors has taken the brewing battle with Bud Light to the next … Continue reading “Beer Wars: Miller Lite goes medieval on Bud Light”

Jason Witten surprises fans in Miller Lite spot by DDB

4+ New DDB Chicago video shows football legend Jason Witten trading in his jersey for a beer delivery uniform As a devout Philadelphia Eagles (“Iggles”) fan it really does pain me to write anything positive about THAT team in Dallas. But DDB Chicago has created a new video for client Miller Lite that tastes great. … Continue reading “Jason Witten surprises fans in Miller Lite spot by DDB”

2 local agencies in pitch for $160mm Miller Lite biz

Three agencies – two of them here in Chicago – were tapped to compete in a MillerCoors formal review to come up with advertising ideas that will elevate its Miller Lite brand from a lengthy sales slump.

The agency with the most brilliant ideas will win the brand’s $160 million business. The brand will introduce the winning ads in March.

The local agencies are Publicis’ Leo Burnett and Royal Order, a digital agency acquired that Ogilvy, a WPP division, acquired in 2012.  Omnicom’s LA-based TBWA is the third agency in the review.

Spot follows real life in Miller Lite’s “The Race”

Two guys from multicultural agency Commonground, which has a diverse group of creatives, from Millennials to Baby Boomers got into a friendly debate about which of the two represented the best generation, the Gen Xer or the Gen Yer. 

The discussion between the Gen Xer, VP/creative director Mike Williams and younger Gen Y copywriter Nate DeLeon picked up good natured steam culminating in one of them saying, let’s take it to the street, let’s race. 

Miller Lite taps DraftFCB for $100 million account

Any substantial, new advertising account that lands in Chicago these days is a reason for rejoicing and DraftFCB’s winning MillerCoors’ Miller Lite was reason to break out the, well, Miller Lite and celebrate.

Its reported billings of more than $100 million are a good start in making up for the heavy hits the Chicago ad business has taken in the past three years.

The MillerCoors’ account moved over after two years at Bartle Bogle Hegarty, New York. BBH and DraftFCB had been competing for assignments on the brand since late last year.

Farewell, Work Holiday Parties — ‘Tis Miller Time

0 2020 has been filled with cancellations, but one thing that people are actually happy to have cancelled? Their work holiday parties. Miller Lite agrees: Cancelled work holiday parties means more time to drink Miller Lite with their real friends, or as they call it, Miller Time.  The brand is memorializing people’s cringiest moments in … Continue reading “Farewell, Work Holiday Parties — ‘Tis Miller Time”

DDB brings back original social media – “Miller Time”

4+ So many of us (you know who you are) are more concerned with having thousands of followers than a few good friends. In an engaging new campaign from DDB, the creative agency for Miller Lite, has tapped into this thought and created a campaign that is both engaging, smart and funny as hell. “With … Continue reading “DDB brings back original social media – “Miller Time””

Lite versus Light: corn syrup dispute bubbles over

6+ Miller Lite is calling foul on Bud Light for claims about sweeteners mentioned in Super Bowl spots After jousting with Game of Thrones’ episode The Mountain in its Bud Knight Super Bowl ad, Bud Light now finds itself in a tussle with competitor Miller Lite. As part of its Super Bowl strategy, Bud Light … Continue reading “Lite versus Light: corn syrup dispute bubbles over”

MillerCoors taps Michelle St. Jacques as new CMO

3+ The former Kraft Heinz Senior Vice President inherits a portfolio of brands from the nation’s second-largest brewer MillerCoors has named Kraft Heinz executive Michelle St. Jacques as its new chief marketing officer, the first woman to ever hold the role. St. Jacques was most recently senior vice president and global head of brands and … Continue reading “MillerCoors taps Michelle St. Jacques as new CMO”

MillerCoors cuts Draftfcb in favor of WPP consortium

The news couldn’t have been more devastating. At 10:30 Tuesday morning DraftFCB/Chicago president Michael Fassnacht picked up his phone and discovered MillerCoors chief marketing officer Andy England was on the line. Without wasting time, England delivered the long-rumored bombshell.

Only it was worse than expected.

England told Fassnacht MillerCoors was pulling all its business — every single bit — out of DraftFCB and redistributing it across a couple of entities.

Dave Miller’s new web production company launches comedy webisodes Sept. 15

Opening Friday, Sept. 15 at a computer near you is “Assisted Living,” semi-improv comedy webisodes from Dave Miller’s new ViralFilmVideo (VFV), which is deep into producing videos, spots and promos for the web.

“We won’t heavily promote the new series until about five episodes are released,” says producer Miller, who also heads Mindlight Films.

“That way, a visitor can watch more than a couple episodes and hopefully get hooked,” he explains.

It’s happy hour in Chicago as beer returns to DDB

DDB Chicago, which has a storied history of creating award-winning work for beer brands — Anheuser-Busch to be specific — is ready to break out the beer steins again as Miller Lite consolidated its brand within the network.

As many industry pundits had predicted, DDB Chicago will be global AOR for Miller Lite and Adam&Eve. DDB will handle Miller Genuine Draft. The decision follows a formal creative review among several competitors.

Cutters Chris Claeys retires from editing

4+ “Now is a good time to retire. After 37 years at Cutters and 47 in the industry, I’m ready to move forward and retire here at year end.” That’s the rare email message our friends at Cutters Studios received in late 2020 from Senior Partner/Editor Chris Claeys. The heartfelt message hit many emotional notes … Continue reading “Cutters Chris Claeys retires from editing”

2020 in Review: Top Chicago advertising campaigns

2+ It’s hard to remember back in February 2020, when the Kansas City Chiefs bested the San Francisco 49ers in Super Bowl LIV and Parasite was winning Best Picture, no one was talking about COVID, the election and Black Lives Matter. We had no idea we were only a few weeks and months away from … Continue reading “2020 in Review: Top Chicago advertising campaigns”

Luke Sloma promoted to editor at Whitehouse Post

2+ Continuing their tradition of growing exceptional editorial talent, Whitehouse Post proudly promotes Luke Sloma to Editor A 2010 graduate of Bowling Green State University in Ohio, Sloma boarded a Megabus bound for Chicago and hasn’t looked back.  Over the past decade, Sloma cut his teeth at various Chicago post houses working his way from intern to vault and spent 2 … Continue reading “Luke Sloma promoted to editor at Whitehouse Post”

Navy Pier Pride returns for 5th Annual Live Celebration

3+ Navy Pier, Chicago’s iconic lakefront destination, welcomes all to celebrate Pride Month in person at the People’s Pier for the fifth consecutive year of Navy Pier Pride. On Saturday, June 27 from 1 – 10 p.m., celebrate equality, love and the LGBTQ+ community at the newly-reopened People’s Pier. This free and safe daylong celebration will include scheduled live musical performances, resources from community partners … Continue reading “Navy Pier Pride returns for 5th Annual Live Celebration”