Miller Lite announces the launch of the Miller Lite Level Up Fund, a $100,000 grant program that aims to provide financial support to uncelebrated communities in the gaming world. Coinciding with International Women’s Day on Monday, March 8, the Fund will raise awareness for the inspiring female streamers that deserve greater recognition and access to resources, compared to what their male counterparts receive.
For example, the top 100 male players have earned $192.4 million, whereas the top 100 females account for only $2.8 million, a disparity of 6,863%. Additionally, only 18% of games shown at 2020’s E3 conference featured female protagonists.
“Miller Lite has a strong connection to the gaming community and has partnered with uncelebrated communities in the past,” said Lauren Cassel, associate marketing manager for Miller Lite. “Launching the Miller Lite Level Up Fund on International Women’s Day and spotlighting the incredible women in gaming is just the beginning. Throughout the year, we will also shine light on and support LGBTQ+, Latinx, and Black gamers so they also get the recognition they deserve.”
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It’s not the first time Miller Lite has put the spotlight on uncelebrated communities, so it only felt right that the brand include and recognize all gaming communities.
On International Women’s Day, Miller Lite will join Lowco, Xmiramira, Ashley Roboto and Fuslie on Twitch to launch the Miller Lite Level Up Fund. The livestream will focus on what it means to be a woman in gaming, the challenges female gamers face and ways in which the gaming community can help. Head to twitch.tv/MillerLite at 5pm CST to join the conversation.
Miller Lite will grant a total of $100,000 to 20 gamers and aspiring gamers. The program runs 8 months with applications being judged and winners announced around June, September and December. The call for submissions will be available beginning early April but gamers can visit millerlite.com/levelupfund now to enter their email to be notified when the application periods are open.
