Football’s biggest day is virtually here. Each year, millions of Americans huddle to watch the Big Game and enjoy some great-tasting Miller Lite. But why stick within the confines of the stadium (or your living room) when there’s a whole metaverse out there to explore?
This year, Miller Lite is bringing game day and Miller Time where they’ve never gone before. Welcome to the Meta Lite Bar, the first-ever brand hosted bar in the metaverse and the only place you’ll catch Miller Lite’s Big Game ad.
If there’s one thing the metaverse needs, it’s a bar stocked with Miller Lite. To make the digital universe feel more like the real one, Miller Lite is building something simple that people know and love: a classic tavern. On Feb. 7 at 8 a.m. ET, fans can stroll on over to the Meta Lite Bar in Decentraland. Patrons (21+) are invited to enjoy an immersive, communal experience with interactive features, virtual pilsners, and a chance to have their real Sunday football celebration paid for by Miller Lite with the Virtual Cheers for Real Beers giveaway.
It’s all fun and games at the Meta Lite Bar – visitors can interact with a slew of classic bar fixtures. Step up to the plate with darts or billiards, give the halftime show a run for its money by taking to the bar stage with digital instruments, snap an actual meta-selfie in the photo booth, select some tunes on the vintage jukebox and more. A night in doesn’t mean you can’t have a wild night out in the metaverse.
“While many brands are showing up in the metaverse right now, Miller Lite is doing things differently by keeping one foot in the virtual world and another in the real world,” said Sofia Colucci, global VP of Miller family of brands. “We’re using our Meta Lite Bar to encourage real-life hangouts over real-life beer by giving guests a chance to score their stock of game-day Miller Lite on us. Now, you and your avatar can enjoy Miller Time with friends.”
Miller Lite has a long history of imaginative advertising both in and out of the Big Game, despite attempts from competitors to deter. From feel-good commercials in the 70s and 80s to last year’s “Ridiculously Long URL,” Miller Lite continues to find creative and innovative ways for beer lovers to enjoy their favorite light beer. This year, Miller Lite’s Meta Lite Bar is the only place you’ll catch the first-ever Big Game ad in the metaverse, premiering in full-length on Sun., Feb. 13. To celebrate the premiere, the Meta Lite Bar will have limited quantities of exclusive wearable Miller Lite NFT swag for registered Decentraland users with a crypto wallet starting Feb. 13.
Before and on the Big Game, go virtual to get your real Sunday football celebration. It’s easy to enter: Visit the Meta Lite Bar in Decentraland via millerlite.com/metalitebar, pour yourself a beer from the golden bar tap, and follow the prompt to instantly learn if you won! From Feb. 7 to Feb. 13, an average of ten patrons daily will win $500 cash.