Miller Lite announces ‘Beer Registry’ to celebrate Dadhood this Father’s Day

Parenthood has always been something to celebrate and while there’s plenty of showers and festivities, we all know new dads are secretly dreaming of what they really want to celebrate with – beer. That’s why this Father’s Day, Miller Lite is delivering its own beautiful, bundle of joy to fuel fatherhood initiations across the country: the Miller Lite Beer Registry — the first-ever beer registry made just for soon-to-be dads!

The registry offers the one thing new dads really want, and nothing else: beer! Filled with endless Miller Lite possibilities like six packs and tall boys, the Beer Registry is every beer-loving, new dad’s dream (and it’s ridiculously simple). Just sign up online, select a wish list, then let friends and family stock your fridge and future with every type of Miller Lite imaginable.

The Miller Lite Beer Registry will also be the exclusive spot to purchase the first-ever Miller Lite drinking experience in the future with the Miller Lite Beer Bond! Designed to give the gift of Miller Time in 21 years, the Beer Bond is a non-binding, realistic contract fellow beer-lovers can gift to soon-to-be dads, promising them tasty pilsners in 2043 or later.

“Dads are some of our favorite people to celebrate, especially on Father’s Day, and we wanted to make sure the initiation of those soon-to-be dads was done in a way that they would appreciate,” said Elizabeth Hitch, senior director of marketing for Miller Lite. “As a continuation of our season-long celebration of beer, the Miller Lite Beer Registry sets new dads up with the only gift they really need, beer.”

To launch the Miller Lite Beer Registry, the brand partnered with country music star, Miller Lite superfan and new dad-to-be, Luke Combs, to show his enthusiasm for his first Father’s Day and the Miller Lite Beer Registry on social media.

“I’ve always embraced life’s biggest moments with my friends and family over a Miller Lite, in fact, I share one every night with my fans on stage. As a soon-to-be dad, which might be the single greatest moment of my life, next to marrying my best friend, I’m ready to celebrate! I can think of no better way to help me and new parents everywhere ‘cheers’ this moment than with the new Miller Lite Beer Registry they created. This is a pretty cool idea, and I’m glad you get to hear about it from me and my friends at Miller Lite.”

The Miller Lite Beer Registry will launch June 13 at 9 a.m. ET at BeerRegistry.com. The limited-edition Miller Lite Beer Bonds will be available for purchase in two forms – a $15 pre-framed edition and $5 frameless edition – while supplies last through daily website product drops between June 13 – June 17.


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