The holidays are upon us and Miller Lite is hoping to keep things in the holiday spirit with beer. Now the Molson Coors beer brand has unveiled the “Beercracker,” a unique device designed to crack open beers during festive celebrations.
At first glance, the Beercracker resembles a traditional Nutcracker, but a closer look reveals distinctive features such as barley boots, a pilsner foam cape, and hop leaf buttons.
The tchotchke is versatile, accommodating both bottles (opened with the mouth) and cans (opened with the hat). Take a look below at the Beercracker in action.
Miller Lite has become known for its creative holiday products in recent years, including “Beernaments” designed for Christmas tree decorations and the “Christmas Tree Keg Stand” introduced last year.
Ann Legan, Vice President of Marketing for Miller Lite, highlighted the brand’s commitment to showcasing the essence of “Miller Time” during the holiday season. She explained to AdAge that the holiday products, such as the Beercracker, aim to bring friends and family together to celebrate traditions with the great taste of Miller Lite.
The Beercracker joins Miller Lite’s extensive holiday collection, which includes other festive items. The brand’s website offers a variety of holiday-themed merchandise for enthusiasts looking to add a touch of Miller Lite flair to their celebrations.
The Beercracker is available for purchase at $29.95 on Miller Lite’s online store (or $34.95 for Canada residents), the Beercracker is a limited-edition item, and additional units will be released over the next few days while supplies last.
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