2020 has been filled with cancellations, but one thing that people are actually happy to have cancelled? Their work holiday parties. Miller Lite agrees: Cancelled work holiday parties means more time to drink Miller Lite with their real friends, or as they call it, Miller Time.
The brand is memorializing people’s cringiest moments in an art exhibit at the Los Angeles County Museum of Art (LACMA) by renowned visual artist, Alex Prager, titled “Farewell, Holiday Parties”. Running from November 21 to January 3, the exhibit will consist of hyperrealist statues of people you might spot at a typical office gathering – and might not miss too much this year. It will also be available as a virtual experience online.
The campaign and new creative spot, “Farewell, Work Holiday Parties – ‘Tis Miller Time ” created in partnership by DDB Chicago and San Francisco, will begin airing this week on social media, and then on digital video and must-watch TV programming, like NFL football games and primetime shows.
In addition to the creative campaign and art exhibition, Miller Lite is also giving away 6-packs for those with cancelled work parties. People can visit @MillerLite on Twitter for more information.