Miller Lite and DDB Chicago introduce Beercoal to ‘Lite’ up summer grills

Beercoal

Summer is the season of beer. Warmer temps make cold ones a no-brainer from Memorial Day weekend to Labor Day, but not all light beers are created equal, and not all grill owners are BBQ masters. Miller Lite is bringing its iconic beer taste where it belongs – the grill. Introducing Miller Lite Beercoal, the first-ever Miller Lite-infused charcoal.

Whether you’re a pilsner-loving pitmaster or a newbie in need of flavor, Miller Lite Beercoal is easy to use. Simply pour, lite, grill and enjoy the great taste of summer’s ultimate light beer from cans to plates, no matter what’s on the menu. Even cookout classics like Baby Back Ribs with Beer GlazeBeef Skewers with Miller Lite Marinade or Buttermilk and Beer Grilled Chicken Sliders will taste more un-beer-lievable than ever thanks to Miller Lite Beercoal. Miller Time is now Griller Time.

“Summer is all about outdoor cookouts and get-togethers, which means plenty of Miller Time,” said Anne Pando, director of marketing for Miller Lite. “Summer is also beer season, and as a light beer known for great taste, it only made sense to pair Miller Lite with the distinct and beloved flavor grilling offers. We see Miller Lite Beercoal as the perfect way to kick-off a season-long celebration of beer, grilling and hanging out with friends and family.” 

Beercoal

To bring real beer taste to the grill, actual Miller Lite is reduced down into a concentrated form which then coats Miller Lite Beercoal with the iconic taste of the original light beer. When burned, this special charcoal releases the taste of Miller Lite wrapping whatever you’re grilling in a smokey beer blanket suitable for summer.

This year, Miller Lite is showing up to outdoor beer bashes as the obvious and tastiest choice with the “Summer Loves Beer” program, which leans into a summer match made in heaven: grilling and Miller Lite. With multiple ways to celebrate throughout the season, remember to pencil in some Miller Time.

Ahead of Memorial Day weekend, Miller Lite Beercoal will be available starting May 24 at MillerLiteBeercoal.com.

Miller Lite Beercoal was created by DDB Chicago.


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