| Reel Chicago – At the intersection of Chicago Advertising, Entertainment, Media and Production
Reel Chicago is a daily digital magazine that covers the news in Chicago on all aspects of advertising, film, TV, media and production. The content is original, written by industry experts and contributing Op Eds
Home Instead, the leading provider of in-home care for older adults, has launched a new brand identity and campaign to promote the evolving organization. Created in partnership with our friends at creative agency Energy BBDO, the changes modernize the brand and share an uplifting approach to staying happy and well at home. Home Instead delivers personalized care … Continue reading “Energy BBDO’s new brand campaign for Home Instead”
Energy BBDO launched a ‘Go Vote!’ campaign across its social media channels. The campaign was born internally from a team with a strong desire to encourage all eligible voters to register and vote on 3rd November. According to the United States Elections Project, only 58.1% of the voting-eligible population cast a ballot in 2016’s presidential … Continue reading “Energy BBDO designs ‘Go Vote!’ gifs for election”
Jack Daniel’s is bringing artists straight to living rooms everywhere with “Crash the Couch,” a virtual music festival streaming August 14-15 at 8 p.m. ET in support of musicians impacted by the COVID-19 pandemic. Brittany Howard of the Alabama Shakes, Cold War Kids and Nathaniel Rateliff will headline. Jack Daniel’s first ever virtual music festival … Continue reading “Jack Daniel’s & BBDO launch ‘Crash the Couch’ music fest”
MiraLAX releases its new campaign, ‘Gutlightenment’, aimed at modernizing the brand and breaking through the category to reposition MiraLAX in a broader physical and emotional context. The brand defies conventions by leaning into the feelings of irritability and frustration that arise from occasional constipation, helping consumers see gut health in a whole new light. Through … Continue reading “MiraLAX unveils ‘Gutlightenment’ campaign by BBDO”
Ocean Spray Cranberries unveiled its newest marketing campaign with Energy BBDO “Ocean Spray X Nature,” highlights the brand’s commitment to sustainable Natureprocesses and regenerative agriculture. The creative supports Ocean Spray’s mission to continue connecting farms to families for a better life and spotlights the passion and care with which Ocean Spray farmers grow their fruit. … Continue reading “Energy BBDO launches ‘Ocean Spray X Nature’”
As states begin to think about slowly reopening and relaxing social distancing guidelines due to the COVID-19 pandemic, the advertising industry, which has been hit hard, is starting to think about their own plan. Omnicom CEO John Wren sent a memo to employees yesterday outlining how Omnicom of which DDB, Agency 720, Energy BBDO, Critical Mass, FleishmanHillard, … Continue reading “Omnicom’s plan to reopen DDB and Energy BBDO”
Nothing says, “May” more than the annual running of the Kentucky Derby. Originally slated to run May 2, the 146-year-old derby will now be postponed until September 5 due to the coronavirus COVID-19 pandemic. It will be the first time the race won’t be held on the first Saturday in May since 1945. At the time … Continue reading “Energy BBDO uses drones to film Woodford Reserve”
As we’re all experiencing, finding ways to stay close and connected are more important now than ever, though it looks a lot different today. Uncle Ben’s has long stood for the importance of bringing people together through food – the meaningful moments that come from cooking and the lasting impact of enjoying mealtimes together. The brand along … Continue reading “Uncle Ben’s stays close in new work from Energy BBDO”
With social distancing the new normal, due to the novel coronavirus COVID-19 pandemic, many brands are now looking at their marketing and developing new strategies to reach their consumers. Our sister publication, REEL 360, has looked at McDonald’s and Coca-Cola. Now, a Jack Daniel’s Tennessee Whiskey film shares the new reality we are all facing … Continue reading “Jack Daniels, Energy BBDO respond to social distancing”
Editor’s Note: They are leaders. They are inspirational. They are mentors. They are visionaries. They are, quite frankly, badasses. They are our 2020 Reel Women During Women’s History Month, you will be able to meet these incredible personalities in Advertising, Entertainment, Media and Production. Get ready. As Director of Talent and Diversity, Kenzie Derma leads … Continue reading “Kenzie Derma, Dir of Talent & Diversity Energy BBDO”
BBDO New York’s Back-to-School Essentials, created behalf of Sandy Hook Promise, led the way at the eighth annual One Screen Short Film Festival last night, winning three awards including Best-of-Show honors. Short film work from nine countries picked up awards at the The One Club for Creativity event, that celebrates global filmmakers from both the … Continue reading “BBDO’s ‘Back-to-School’ wins One Screen Short Fest”
Led by recently elevated co-chief creative directors Josh Gross and Pedro Pérez, Omnicom’s Energy BBDO beat out FCB Chicago and former boss, Ordóñez, to win Brown-Forman’s global creative. The review was handled by AAR Partners. According to Ad Age, the review included the liquor giant’s flagship Jack Daniel’s brand, as well as Woodford Reserve and … Continue reading “Energy BBDO wins Brown-Forman”
November is National Adoption Month – and National Adoption Day is on Nov 23. In honor of this, Energy BBDO has teamed with not-for-profit, non-religiously affiliated adoption agency, The Cradle, to help eradicate an associated stigma. While children and families are celebrated globally when it comes to being adopted, there is still a great deal … Continue reading “Energy BBDO unveils new spot for The Cradle”
Musical creative director chairs continue in Chicago. With Andrés Ordóñez choosing to take the helm at FCB Chicago, Energy BBDO has announced the promotion of Josh Gross and Pedro Pérez from Executive Creative Directors to Co-Chief Creative Officers. The announcement was made by Tonise Paul, President and CEO, Energy BBDO. “For the past five years, … Continue reading “Gross, Pérez succeed Ordóñez at Energy BBDO”
The Chicago shop came out on top of an internal review for the Winston-Salem-based athletic sportswear’s global account Champion Sportswear must really like Chicago. Last year, the brand chose Wicker Park for the location of its third retail store and now, after an internal review, the Winston-Salem-based brand has chosen Energy BBDO to lead its … Continue reading “Energy BBDO wins Champion Sportswear Global”
The new line of 120-calorie sparkling cocktails from MillerCoors, began hitting shelves this week This week MillerCoors introduces a new sparkling cocktail beverage to market called “Cape Line”—a delicious full-flavored beverage that is low in calories and has zero artificial additives. The 120-calorie cocktails, which aim to appeal to consumers who seek bold flavors with … Continue reading “MillerCoors & Energy BBDO sparkle with new drink”
Chicago agency launches new “Act Tiny, Be Mighty” campaign that provides fresh POV on farming Ocean Spray has launched a new advertising campaign, via new AOR Energy BBDO, dubbed, “Ocean Spray. Act Tiny. Be Mighty.” To tap into its roots as a farmer-owned cooperative, the Middleborough, Massachusetts-based company has built a strong brand focused on … Continue reading “Energy BBDO helps Ocean Spray celebrate farmers”
Home Instead Senior Care debuts touching new campaign advocating for seniors to live at home The first work from Home Instead Senior Care and creative partner Energy BBDO is a tender new campaign targeted at Americans 65 and older who still want to live at home. It’s also the Reel Ad of the Week. As … Continue reading “Energy BBDO helps seniors with Home Instead campaign”
Reviews are beginning to pour in for Disney / Pixar’s all-new “Incredibles 2” and the film looks to be… an incredible hit! As covered in “Reel Chicago,” the American Egg Board relaunched The Incredible Egg by re-framing the answer to the age-old question, “How do you like your eggs?” to showcase the infinite number … Continue reading “Energy BBDO gets ‘Incredible’ with American Egg Board”
Despite an “increase in displays of prejudice,” Hispanics are actually spending more than ever. Chicago marketing and advertising powerhouse Energy BBDO partnered with Culturati Research & Consulting, Inc. to conduct a study on whether or not the Hispanic community has been buying and shopping less as a result of anti-immigration fervor and a tense … Continue reading “BBDO studies political impact on Hispanic consumers”
