SodaStream, the world’s leading sparkling water brand, is launching a new marketing platform spotlighting the endless beverage creations possible with their at-home sparkling water makers. Created by the advertising agency Energy
The General is on a mission to establish itself as the most empathetic, flexible insurance company in the nation. The General kicked off the next stage in a continued brand
Sonoma-Cutrer announces the brand’s new creative platform and campaign, Bonjour Sonoma, created in partnership with advertising agency Energy BBDO. The campaign pays homage to the brand’s strong roots in a
BBDO is announcing the launch of Flare Marketplace, the first platform of its kind to be developed by an agency network. Flare Marketplace is a global content creation ecosystem that
In an effort to underscore the danger of firearms and raise the standards of online gun content, Energy BBDO created a series of online gun reviews for Guns Down America,
Mayor Lori E. Lightfoot just announced the launch of the “Chicago Not in Chicago” campaign to show how Chicago has inspired so many other iconic cities around the world. Developed
Chicago nonprofit, 826CHI, is holding their biggest fundraising event of the year today, October 14th! “Eat Your Words” aims to raise enough money to ensure 750 local students have equitable access to
Tequila Herradura launches its first-ever global campaign, “Extraordinary Awaits,” with a rebranded image and new :30 film. In a category that has become repetitive and expected, Tequila Herradura aims to
Mophonics Music and Sound, in partnership with Energy BBDO, has created a lovable original song for Claritin’s “The Outsideologist Project”—a new online program designed to get kids outside 1 more
Home Instead, the leading provider of in-home care for older adults, has launched a new brand identity and campaign to promote the evolving organization. Created in partnership with our friends
Energy BBDO launched a ‘Go Vote!’ campaign across its social media channels. The campaign was born internally from a team with a strong desire to encourage all eligible voters to
Jack Daniel’s is bringing artists straight to living rooms everywhere with “Crash the Couch,” a virtual music festival streaming August 14-15 at 8 p.m. ET in support of musicians impacted
MiraLAX releases its new campaign, ‘Gutlightenment’, aimed at modernizing the brand and breaking through the category to reposition MiraLAX in a broader physical and emotional context. The brand defies conventions
Ocean Spray Cranberries unveiled its newest marketing campaign with Energy BBDO “Ocean Spray X Nature,” highlights the brand’s commitment to sustainable Natureprocesses and regenerative agriculture. The creative supports Ocean Spray’s
As states begin to think about slowly reopening and relaxing social distancing guidelines due to the COVID-19 pandemic, the advertising industry, which has been hit hard, is starting to think
Nothing says, “May” more than the annual running of the Kentucky Derby. Originally slated to run May 2, the 146-year-old derby will now be postponed until September 5 due to the
As we’re all experiencing, finding ways to stay close and connected are more important now than ever, though it looks a lot different today. Uncle Ben’s has long stood for the
With social distancing the new normal, due to the novel coronavirus COVID-19 pandemic, many brands are now looking at their marketing and developing new strategies to reach their consumers. Our
Editor’s Note: They are leaders. They are inspirational. They are mentors. They are visionaries. They are, quite frankly, badasses. They are our 2020 Reel Women During Women’s History Month, you
BBDO New York’s Back-to-School Essentials, created behalf of Sandy Hook Promise, led the way at the eighth annual One Screen Short Film Festival last night, winning three awards including Best-of-Show
