Sonoma-Cutrer launches Bonjour Sonoma Energy BBDO campaign

Sonoma-Cutrer announces the brand’s new creative platform and campaign, Bonjour Sonoma, created in partnership with advertising agency Energy BBDO.

The campaign pays homage to the brand’s strong roots in a modern, elegant way.

Bonjour Sonoma delivers on Sonoma-Cutrer’s DNA – French traditional winemaking blended with California style – inviting consumers to experience the best of both worlds. The integrated campaign includes content across the digital ecosystem, all of which was captured on the vineyard grounds. Images are bright and airy, highlighting the beautiful natural environment of Sonoma-Cutrer’s grounds, as well as the vibrant colors of the brand’s wine. 

“The new campaign really captures the essence of Sonoma-Cutrer and will work to elevate us with consumers in a crowded category,” said Sonoma-Cutrer’s Senior Brand Manager Tracy Thornsberry.  “We are excited to bring our world to life outside our vineyard.”


“Wine is a crowded space, but Sonoma-Cutrer has a unique story to tell, and leaning into that origin allowed us to make something special that introduces the brand in a modern, elegant way that’s true to their French/California heritage,” added Robin Laurens, Executive Creative Director at Energy BBDO. 

Wine drinkers around the country will begin to experience the campaign this month as the brand launches online video and social content, along with banners driving to direct purchase.

For more information on Sonoma-Cutrer, visit sonoma

Credits (Brown-Forman, Sonoma-Cutrer) “(Bonjour Sonoma)”

Agency: Energy BBDO

Client: Brown-Forman  

Product: Sonoma-Cutrer

Title: Sonoma-Cutrer Ces Botes

Original Air Date(s):  10/17/2022

Media type (OLV/TV/Cinema, Radio, Print, Website, Social, Other): OLV, Social



Chief Creative Officer: Josh Gross

Executive Creative Director: Robin Laurens, Jonathan Fussell

Creative Director: Colin O’Toole, Hansel Quintela

Senior Art Director: Marianna VonFedak

Senior Designer: SoA Ryu


Head of Production: John Pratt

Executive Producer: Jeff Davis

Producer: Tyler Jones

Executive Director of Music: Daniel Kuypers

Senior Music Producer: Claire OConnor 

Music Business Coordinator: Cara Niemi

Senior Talent Manager: Georgia Cavvouras 


Project Managers: Blue Smith


Client Service Director: Libby Weston-Webb

Group Account Director: Jeremy Kanefsky

Account Director: Rachel James 

Account Supervisor: Colette Charak

Group Strategy Director: Allison ArlingGiorgi

Strategy Director: Kaitlyn Thompson

Associate Brand Manager: Jingning “Jenny” Huang

DE&I Lead, Multicultural Market: Carla Eboli


Production Company: Missing Pieces

Director: Danielle Levitt

Director of Photography: David Raboy

Executive Producer: Kelly Martin

Editorial Company: Flare Chicago

Editor: Casey Cobler

Executive Post Producer: Jenny McDonald

Visual Effects: Flare Chicago

Flame Artist:  Viktoriya Kryvanos

Audio Company: Flare Chicago

Sound Engineer: Ben Treimer, Steven Aguilar

Producer: Jenny McDonald


Album: N/A

Vocals/Song: Sous Le Soliel

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