Sonoma-Cutrer announces the brand’s new creative platform and campaign, Bonjour Sonoma, created in partnership with advertising agency Energy BBDO.
The campaign pays homage to the brand’s strong roots in a modern, elegant way.
Bonjour Sonoma delivers on Sonoma-Cutrer’s DNA – French traditional winemaking blended with California style – inviting consumers to experience the best of both worlds. The integrated campaign includes content across the digital ecosystem, all of which was captured on the vineyard grounds. Images are bright and airy, highlighting the beautiful natural environment of Sonoma-Cutrer’s grounds, as well as the vibrant colors of the brand’s wine.
“The new campaign really captures the essence of Sonoma-Cutrer and will work to elevate us with consumers in a crowded category,” said Sonoma-Cutrer’s Senior Brand Manager Tracy Thornsberry. “We are excited to bring our world to life outside our vineyard.”
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“Wine is a crowded space, but Sonoma-Cutrer has a unique story to tell, and leaning into that origin allowed us to make something special that introduces the brand in a modern, elegant way that’s true to their French/California heritage,” added Robin Laurens, Executive Creative Director at Energy BBDO.
Wine drinkers around the country will begin to experience the campaign this month as the brand launches online video and social content, along with banners driving to direct purchase.
For more information on Sonoma-Cutrer, visit sonoma cutrer.com.
Credits (Brown-Forman, Sonoma-Cutrer) “(Bonjour Sonoma)”
Agency: Energy BBDO
Client: Brown-Forman
Product: Sonoma-Cutrer
Title: Sonoma-Cutrer Ces Botes
Original Air Date(s): 10/17/2022
Media type (OLV/TV/Cinema, Radio, Print, Website, Social, Other): OLV, Social
URL: https://www.sonomacutrer.com/
CREATIVES (no EVP/SVP/VP titles)
Chief Creative Officer: Josh Gross
Executive Creative Director: Robin Laurens, Jonathan Fussell
Creative Director: Colin O’Toole, Hansel Quintela
Senior Art Director: Marianna VonFedak
Senior Designer: SoA Ryu
PRODUCTION
Head of Production: John Pratt
Executive Producer: Jeff Davis
Producer: Tyler Jones
Executive Director of Music: Daniel Kuypers
Senior Music Producer: Claire OConnor
Music Business Coordinator: Cara Niemi
Senior Talent Manager: Georgia Cavvouras
PROJECT MANAGEMENT
Project Managers: Blue Smith
ACCOUNT & PLANNING
Client Service Director: Libby Weston-Webb
Group Account Director: Jeremy Kanefsky
Account Director: Rachel James
Account Supervisor: Colette Charak
Group Strategy Director: Allison ArlingGiorgi
Strategy Director: Kaitlyn Thompson
Associate Brand Manager: Jingning “Jenny” Huang
DE&I Lead, Multicultural Market: Carla Eboli
PRODUCTION / ADDITIONAL COMPANIES (including cities)
Production Company: Missing Pieces
Director: Danielle Levitt
Director of Photography: David Raboy
Executive Producer: Kelly Martin
Editorial Company: Flare Chicago
Editor: Casey Cobler
Executive Post Producer: Jenny McDonald
Visual Effects: Flare Chicago
Flame Artist: Viktoriya Kryvanos
Audio Company: Flare Chicago
Sound Engineer: Ben Treimer, Steven Aguilar
Producer: Jenny McDonald
Music:
Album: N/A
Vocals/Song: Sous Le Soliel
