BBDO Chicago is helping Dove Men+Care tap directly into the emotional chaos of soccer fandom with a new FIFA World Cup 2026 campaign built around one simple truth: fans put
Healthcare advertising has a formula problem. Soft piano music. Slow-motion hugs. Generic promises about compassion. Smiling doctors walking through sunlit hallways like they’re auditioning for a pharmaceutical commercial directed by
Jeep may be sitting out the Super Bowl broadcast this year, but the brand is still making waves during Big Game week. Instead of a game-day media buy, Jeep has
Lay’s is showing up to the Super Bowl with a rare double play this year: two national ads and a fan-facing activation, from Highdive, all centered on the humble potato
MSC Cruises is bringing back its transatlantic star power with a new round of commercials featuring Drew Barrymore and Orlando Bloom, continuing the brand’s “Let’s Holiday” platform as cruise booking
The Jeep brand is kicking off 2026 with a new marketing and advertising campaign titled Jeep Things, reinforcing the automaker’s recent price repositioning and its push to deliver more value
Build-A-Bear is leaning into emotional connection this Valentine’s Day with “A Squeeze Away,” its first campaign created by Highdive. The social-first work spotlights one of the brand’s most distinctive features:
Chicago’s creative fingerprint is all over the Art Directors Guild’s 30th Annual Excellence in Production Design nominations, with locally rooted work spanning commercials, prestige television, and feature film, earning national
If 2025 taught the advertising world anything, it’s that nothing is guaranteed. Not legacy. Not scale. Not even survival. The loss of DDB and FCB as Chicago powerhouses hit hard,
A year in review is not defined by clicks or traffic alone. Reel Chicago’s most important stories are measured by moments that marked change, documented turning points, and gave voice
At a time when the post-production industry continues to recalibrate around shifting budgets, new platforms, and evolving creative demands, The Colonie stands out for its ability to adapt while remaining
DISH isn’t running from the comparison anymore. It’s leaning straight into it. In its latest campaign, The Talk, created in collaboration with Highdive, DISH tackles one of the brand’s longest-standing
DoorDash is spotlighting the side-hustle hustle with its newest recruitment ad, a stylish and surprisingly cinematic grocery delivery spot created by Quality Meats in partnership with DoorDash’s in-house creative team
The AICP Awards concludes its annual tour with its Chicago event on November 20 at the Old Post Office. The Windy City stop puts the focus on brands this year,
Jeep is taking a walk —well, driving —on the wild side for its latest campaign. The legendary off-road brand has released “Wild Thoughts,” a social-first marketing push that hands the
The Jeep brand is turning up the humor, and maybe a little blush, with a new social media reveal starring comedian Iliza Shlesinger for the 2026 Jeep Grand Wagoneer. In
KFC is in its comeback bag, and Chicago’s Highdive just dropped the sauciest flex yet: Original Honey BBQ is back starting Oct. 6, and the TV spot literally introduces a
BetMGM has unveiled its first major brand repositioning, “Make it Legendary,” featuring Emmy- and Golden Globe-winning actor Jon Hamm. The sleek new campaign, created with Highdive, reimagines BetMGM as more
Jersey Mike’s is kicking off football season with a new star in its lineup: Eli Manning. The two-time Super Bowl champ and longtime New Jersey resident has officially joined the
Netflix has set October 3 for the premiere of Monster: The Ed Gein Story, the third installment in Ryan Murphy and Ian Brennan’s hit anthology. This season, Charlie Hunnam trades
