Schafer Condon Carter (SCC) has promoted longtime strategist Joe Raser to Chief Strategy Officer. Raser, who joined the agency in 2018 and most recently served as Executive Director of Strategy,
Cottonelle has partnered with FCB to introduce a fresh campaign titled “Come Clean,” which takes a playful approach to connecting cleanliness with confidence. Rather than focusing strictly on function, the
Highdive and director Harold Einstein have given a fresh burst of life to one of the most unforgettable candy campaigns of the early 2000s — the Airheads “head inflation” ads.
Stop. Before you judge me, know this: I’ve been faithfully married for 36 years to a phenomenal woman who has been my anchor through every twist and turn life has
Just in time for National Blueberry Month, the U.S. Highbush Blueberry Council (USHBC) has unveiled a bold new national marketing platform: “Blueberries. GO BIG.” And behind the fruit-forward push? None
Midwest Film Festival (MFF) and AICP Midwest will reunite for a AdComm Night on Monday, July 28th at the Claudia Cassidy Theater at the Chicago Cultural Center. For a decade,
Sarah Gitersonke, founder of SG+ Reps, brought together her diverse roster of world class directorial, VFX, photography, editorial, animation + design talent for the 2nd annual SG Fam Fest at
Jeep brand’s iconic 2020 Super Bowl spot “Groundhog Day,” featuring Bill Murray reprising his role as Phil Connors, has been voted the Best American Ad of the 21st Century by
Mentos is tapping into 90’s nostalgia—and TikTok’s algorithm—with the return of one of advertising’s most iconic jingles: The Freshmaker. To celebrate the jingle’s 35th anniversary, the candy brand has launched
1986 Studios, the in-house production engine of acclaimed creative agency Highdive, is leveling up its capabilities in a major way. With the addition of three heavyweight hires in editorial and
Editor’s Note: Supporting women should not be limited to a month. So, at Reel Chicago, we have decided to amplify and promote dynamic women’s voices all year long. Today, let us
Batman, Bateman, and… insurance? State Farm and Highdive have created the crossover we never knew we needed! But deserved. The viral Batman vs. Bateman commercial has been taking the internet
Barking Owl, creators of award-winning music, sound design, audio mixing, and sonic branding, is opening an office in Chicago at the Working From_ facilities of The Hoxton Chicago. Currently with offices in
Consider me blown away. I’m grinning as if the Joker just doused me in Joker Toxin. With director Matt Reeves taking forever to give us The Batman II, we will
State Farm is giving insurance a sci-fi twist with its latest campaign, drawing inspiration from Apple TV+’s hit series Severance. The new 60-second spot, directed by the show’s executive producer
Every year, Super Bowl commercials flood our screens with spectacle, humor, and celebrity cameos, but the best ads are the ones that make us feel something. This year, that honor
Automotive enthusiasts can rejoice as Jeep and Dodge Ram are set to make their grand return to the Super Bowl. Stellantis, the parent company of both brands, has announced that
MSC Cruises, the world’s third-largest cruise line, is making waves with its first-ever Super Bowl commercial, starring Hollywood icons Drew Barrymore and Orlando Bloom. This highly anticipated 60-second ad will
Laughlin Constable has announced its new partnership with DampRid, the #1 national brand of moisture absorbers. Following a competitive agency search in 2024, DampRid selected the agency to help drive
Whether it was a bear or a donkey, Chicago dominated national headlines in 2024. It was a year where The Bear dominated awards shows and ratings, and the Democratic National
