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Columnist: Reel Chicago

‘My Father, Dick Allen’ set for world premiere at SeriesFest
  • SPORTS

‘My Father, Dick Allen’ set for world premiere at SeriesFest

By Reel Chicago Apr 23, 2026
A new docuseries chronicling the life and legacy of Philadelphia Phillies and Chicago White Sox legend Dick Allen will make its world premiere at SeriesFest in Denver on May 9....
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Moen introduces Must Be a Moen from Quality Meats
  • CREATIVE

Moen introduces Must Be a Moen from Quality Meats

By Reel Chicago Apr 23, 2026
Moen is leaning into the everyday with its new brand platform, Must Be A Moen, a campaign built around a simple idea: life can be messy, unpredictable, and sometimes a little c...
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Leontyne Brown, award-winning marketing leader dies at 50
  • In memoriam

Leontyne Brown, award-winning marketing leader dies at 50

By Reel Chicago Apr 22, 2026
The Chicago advertising and marketing community is mourning the loss of Leontyne Denae Brown, a two-time Effie Award-winning executive whose career spanned more than two decade...
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HEINZ turns No. 57 Into “Mr. 57” with NFL Draft activation
  • SPORTS

HEINZ turns No. 57 Into “Mr. 57” with NFL Draft activation

By Reel Chicago Apr 22, 2026
As the NFL Draft spotlight lands on Pittsburgh, HEINZ is making a play of its own by transforming the 57th pick into a branded moment, introducing “Mr. 57.” The initiati...
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Chicago advertising leader Brian Williams dies at 75
  • In memoriam

Chicago advertising leader Brian Williams dies at 75

By Reel Chicago Apr 21, 2026
Brian Edward Williams, a devoted husband, father, grandfather, and friend, whose impact spanned family, business, and community, passed away on April 5, 2026, at the Mayo Clini...
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Miller Lite x Livvy Dunne launch “Legendary Moments”
  • CREATIVE

Miller Lite x Livvy Dunne launch “Legendary Moments”

By Reel Chicago Apr 21, 2026
Miller Lite is tapping into real-life connections and a little cultural humor with its latest campaign, teaming up with Livvy Dunne for “Legendary Moments with Livvy.” T...
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M&M’s freezes the familiar with POP’d Caramel campaign
  • Reel Ad of the Week

M&M’s freezes the familiar with POP’d Caramel campaign

By Reel Chicago Apr 20, 2026
BBDO Chicago takes this week’s top spot with a campaign that does exactly what great product launches should do. It makes the familiar feel weird again. Created for M&M...
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Smithfield Foods names Leo Chicago creative AOR
  • ACCOUNT WINS

Smithfield Foods names Leo Chicago creative AOR

By Reel Chicago Apr 20, 2026
Smithfield Foods is tapping Leo Chicago as its new creative and strategic agency of record, part of a broader push to unify its marketing ecosystem and accelerate growth across...
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Mars launches M&M’s Protect the Peanut campaign with BBDO Chicago
  • CREATIVE

Mars launches M&M’s Protect the Peanut campaign with BBDO Chicago

By Reel Chicago Apr 18, 2026
Mars is rolling out a new global campaign on April 7, Protect the Peanut, across M&M’S social channels. The campaign centers around a short documentary by BBDO Chicago t...
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Salient Holdings enters Honeymoon period
  • REEL MOVES

Salient Holdings enters Honeymoon period

By Reel Chicago Apr 16, 2026
Salient Holdings, the fast-growing integrated marketing and communications agency founded in 2021, is bringing its family of agencies together under a single name: Honeymoon. ...
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Richard Roeper joins NBC 5 News as Entertainment & Culture Contributor
  • REEL MOVES

Richard Roeper joins NBC 5 News as Entertainment & Culture Contributor

By Reel Chicago Apr 10, 2026
NBC 5 Chicago has announced two-time Emmy Award-winning journalist, veteran film/media critic and popular local/national media personality Richard Roeper will join the NBC 5...
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Cinema Femme Short Film Festival opens submissions, names new Director
  • FESTIVALS

Cinema Femme Short Film Festival opens submissions, names new Director

By Reel Chicago Apr 10, 2026
The Cinema Femme Short Film Festival is set to return for its eighth edition this fall, with organizers announcing that submissions for the 2026 festival open April 10. The ...
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Mars turns overthinking into ’80s power ballad
  • CREATIVE

Mars turns overthinking into ’80s power ballad

By Reel Chicago Apr 6, 2026
Mars is tapping into meme culture and borrowing nostalgia to reframe gum as a mental reset. Developed by BBDO Chicago, the latest work for OEFY, Mars Snacking’s gum portfolio...
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Instacart turns everyday grocery choices into musical moments
  • CREATIVE

Instacart turns everyday grocery choices into musical moments

By Reel Chicago Apr 6, 2026
Instacart is leaning further into personalization with a new campaign that transforms everyday shopping decisions into full-blown musical fantasies. Created by BBDO Chicago ...
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Tessa Films director Melissa Silverman brings humor to Living Kidney Donation Campaign
  • Reel Ad of the Week

Tessa Films director Melissa Silverman brings humor to Living Kidney Donation Campaign

By Reel Chicago Apr 6, 2026
Storytelling can do a lot. In this case, it might help save lives. In recognition of Donate Life Month, the National Kidney Foundation has partnered with Tessa Films and direct...
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Old National Bank “hacks” the Kennedy in April Fools stunt
  • APRIL FOOLS' DAY

Old National Bank “hacks” the Kennedy in April Fools stunt

By Reel Chicago Apr 1, 2026
Chicago commuters got a quick jolt of panic, and then a laugh, during their morning drive. In its latest execution, Schafer Condon Carter and Old National Bank turned their now...
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For C-K’s CEO, Peter Krivkovich, strategy is still the game
  • REEL INTERVIEWS

For C-K’s CEO, Peter Krivkovich, strategy is still the game

By Amy Pais-Richer Apr 1, 2026
On the surface, it may seem that the board game Risk and advertising have little in common. One is played across a cardboard map of continents and armies. The other unfolds acr...
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White Sox 2026 Campaign leans into South Side grit
  • SPORTS

White Sox 2026 Campaign leans into South Side grit

By Reel Chicago Mar 31, 2026
The Chicago White Sox came into 2026 with a clear message: this is a team built on South Side toughness, resilience, and momentum. The campaign, centered around bringing “...
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SCC taps AI leader Jim Lecinski as Senior Advisor
  • REEL MOVES

SCC taps AI leader Jim Lecinski as Senior Advisor

By Reel Chicago Mar 28, 2026
Schafer Condon Carter (SCC) is doubling down on artificial intelligence, bringing in acclaimed marketing expert Jim Lecinski as a Senior Advisor to help accelerate its AI capab...
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From jingles to hot tracks: Mali Wilson returns home following debut album drop
  • MUSIC

From jingles to hot tracks: Mali Wilson returns home following debut album drop

By Reel Chicago Mar 28, 2026
Chicago's own Mali Wilson is having a full-circle moment. Fresh off the release of her debut album Retro in Real Time: Where Love Feels Safe, Wilson returns to the city that he...
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