Super Bowl

MANSCAPED makes Super Bowl debut with singing Hairballs

By Reel Chicago
February 5, 2026

MANSCAPED is officially taking its place on advertising’s biggest stage, and it’s doing so with puppets, power ballads, and a whole lot of unwanted hair.

Talk about a hairband!

The global men’s grooming brand will make its Super Bowl debut just before kickoff on February 8 with “Hair Ballad,” a :30 spot that turns shaving into an unexpectedly emotional musical experience. Because while you may not miss that chest hair, back hair, or wherever-else hair… it definitely misses you.

Airing on NBC in the pregame window, the commercial taps into the electric anticipation of game day at the exact moment rituals begin. For MANSCAPED, grooming is a ritual. Developed with creative agency Quality Meats, the spot also launches the brand’s new platform, “Mancare Your Everywhere™,” signaling MANSCAPED’s evolution from groin grooming pioneer to full-body grooming authority.

“Hair Ballad” opens in a familiar place: a bathroom mirror. A man runs The Lawn Mower® trimmer across his chest. The buzz hums. Music swells. The camera drops to the floor, revealing the first unexpected star of the show an anthropomorphized clump of hair with soulful eyes and a wounded heart. It begins to sing.

From there, the ad builds into a full-blown theatrical number as a chorus of puppet-like hairballs belt out an over-the-top power ballad mourning their sudden separation from the bodies they once called home. Each clump has its own personality, size, color, and sense of betrayal. As the song crescendos, the hairballs deliver one last anguished farewell before meeting their final fate: a flush down the toilet. Watch below:

“We all get grossed out by hair once it leaves our body, especially when it becomes that sad little clump in the drain,” said Marcelo Kertész, CMO of MANSCAPED. “Giving that hair a voice, and a beautifully overdramatic one, felt like the most honest and entertaining way to tell our story. It’s uncomfortable, funny, emotional, and unmistakably MANSCAPED.”

Directed by The Perlorian Brothers and produced by MJZ, the spot leans fully into cinematic craft, transforming what most people rinse away without a thought into unforgettable musical characters. The hair puppets themselves were handcrafted by Can Can Club, giving the monsters tangible texture, exaggerated emotion, and just enough charm to make you feel mildly guilty about shaving.

“We wanted to create something America’s eyeballs have never seen before,” said Gordy Sang, co-founder and co-CCO of Quality Meats. “And instead of going the typical Super Bowl route of celebrity-for-celebrity’s-sake, we went the opposite direction: grotesque yet weirdly lovable singing hairball monsters who get chopped off and thrown away because of MANSCAPED.”

The Super Bowl spot anchors a larger 360-degree campaign that kicked off weeks ahead of the game with teasers and meme-driven social content hinting at the brand’s Big Game arrival. The rollout continues with lifestyle-creator partnerships and social extensions featuring talent such as @pokemonmasterzo, comedian Stavros Halkias, and NHL star Quinn Hughes, supported by paid media, retail activations, and PR.

Fans can watch the 30-second spot and an extended 60-second cut across MANSCAPED’s YouTube and social channels, or catch it during the Super Bowl LX broadcast on February 8, 2026.

CREDITS:

BRAND: MANSCAPED