Brace yourselves. MANSCAPED is officially entering the Super Bowl conversation. The fast-growing men’s grooming brand is making its first-ever national Super Bowl appearance, partnering with creative agency Quality Meats on a spot that marks its boldest brand move to date.
The campaign launches MANSCAPED’s new brand platform, Mancare Your Everywhere, and announces that the category pioneer in groin grooming is thinking bigger.
Much bigger.
Once known for owning one very specific grooming lane, MANSCAPED has quietly evolved into a head-to-toe grooming brand built around the modern man’s entire routine. And there’s no louder way to say “we’ve arrived” than planting your flag during Super Bowl Sunday. Take a look at the teaser below:
The spot will air on NBC just before kickoff on February 8, a perfectly timed placement that leans into the collective energy, anticipation, and ritual of the day. Because if there’s one thing that rivals game-day superstition, it’s pregame grooming.
Knowing Quality Meats, consider this part of the warm-up.
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