STARBURST All Pink releases interactive #DoYou Challenge calendars

In celebration of Self-Care Awareness Month, Mars Wrigley’s STARBURST is releasing limited-edition STARBURST All Pink #DoYou Challenge calendars that focus on embracing self-love through activities that engage the mind, body, and soul.

The STARBURST All Pink #DoYou Challenge calendars feature 30 days of self-love challenges, inspirational messages, special surprise items and, of course, plenty of STARBURST All Pink — all of which are carefully curated behind secret numbered windows so fans can practice self-love and treat themselves like a Pink STARBURST each day.

“Over the years, we’ve seen our fans use “being treated like a Pink STARBURST” as a synonym for feeling special, empowered, and loved,” said Justin Hollyn-Taub, Senior Director, US Fruit Snacks for Mars Wrigley. “STARBURST has long been a brand that embraces the act of self-care and self-love, and we’re proud to know our beloved Pink STARBURST has come to stand as a symbol for that. It is our hope that our calendars actively deliver better moments, more smiles and inspire our fans to always find a moment in their day to celebrate themselves and embody what it means to be a Pink STARBURST – even beyond our 30-day challenge.”

The STARBURST All Pink #DoYou Challenge calendars will go on sale Tuesday, September 28th on the Starburst All Pink website for $0.99 on a first come, first served basis. Once sold out, fans will be able to interact with our self-love challenge online and practice self-love at their own pace.


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