After 1.5 years in “soft launch” mode, Jumble & Flow officially launches in October, during Menopause Awareness Month. With the oldest millennials turning 40 this year, Jumble & Flow founder Amy Cuevas Schroeder says the midlife industry is just starting.
Menopause products make up a reported $600 billion market opportunity.
Jumbleandflow.com readership has grown to 50,000 monthly pageviews in the last several months. The independent company’s mission is to redefine midlife for women who seek happiness on their terms.
“The exact age of midlife is open to interpretation,” says Schroeder, 45. “But one thing is certain — ‘over the hill’ is over and done with.”
Schroeder believes Jumble & Flow is entering the midlife media arena at a pivotal moment. “Many Gen X women are enduring perimenopause right now; Millennials are next. A new generation of women will soon tackle the common frustrations of midlife, including ageism in the workplace.”
Chicago native, Schroeder was inspired by undiagnosed perimenopause as well as the jumbles of working full-time in tech while raising twins, one with special needs. After doctors dismissed her telltale perimenopause symptoms, Schroeder sought an outlet to vent frustration, but when she couldn’t find it, she created it. Women in this life phase are commonly confused about where to turn for resources, something Jumble & Flow aims to rectify.