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Category: CREATIVE

This Halloween, Tasty Human cat treats are on the menu
  • CREATIVE

This Halloween, Tasty Human cat treats are on the menu

By Reel Chicago Sep 14, 2021
This Halloween season, the TEMPTATIONS brand is sinking their claws into the age-old idea that if our feline friends were bigger, like their lion and tiger relatives, they migh...
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9Rooftops’ CLR spots put power behind new probiotic cleaners
  • CREATIVE

9Rooftops’ CLR spots put power behind new probiotic cleaners

By Reel Chicago Sep 8, 2021
CLR (pronounced "clear") home cleaning products, manufactured by Jelmar, LLC, has produced two new TV spots to support the launch of the brand's first daily-use multipurpose cl...
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VSA Partners Leads AMRI Brand Transformation to Curia
  • CREATIVE

VSA Partners Leads AMRI Brand Transformation to Curia

By Reel Chicago Aug 31, 2021
VSA Partners, the hybrid brand strategy and design agency, has led the brand transformation of AMRI, a leading contract drug manufacturing organization, emphasizing its ability...
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STORY director Kevin Smith stirs up grimy comedy for Cramer-Krasselt’s Gumout
  • CREATIVE

STORY director Kevin Smith stirs up grimy comedy for Cramer-Krasselt’s Gumout

By Reel Chicago Aug 24, 2021
A clandestine meeting between a pair of shady characters under a dank freeway overpass leads to an unexpectedly hilarious result in a new spot for Gumout directed by Kevin Smit...
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Cramer-Krasselt tells story of South Side  landscapers in work for ECHO USA
  • CREATIVE

Cramer-Krasselt tells story of South Side landscapers in work for ECHO USA

By Reel Chicago Aug 9, 2021
A Mexican family of landscapers is at the heart of Cramer-Krasselt's newest work for power tool company, ECHO USA. The agency says it's the second installment in a series of st...
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Cutters, Flavor help bring Distillery Project’s Meijer campaign to life
  • CREATIVE

Cutters, Flavor help bring Distillery Project’s Meijer campaign to life

By Reel Chicago Aug 9, 2021
In a continuing effort to share the many ways consumers can shop Meijer, The Distillery Project, with post help from Cutters and Flavor, is launching 'Stop & Go', a 15-seco...
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FCB: New brand campaign encourages people get out and grab Groupon
  • CREATIVE

FCB: New brand campaign encourages people get out and grab Groupon

By Reel Chicago Aug 4, 2021
Groupon announced the launch of a new global brand campaign today encouraging people to get out and explore the world of experiences around them. "Grab Life by the Groupon"...
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Framestore: Anh Vu goes back to school with Macy’s
  • CREATIVE

Framestore: Anh Vu goes back to school with Macy’s

By Reel Chicago Jul 23, 2021
This school year, it’s not just students and teachers that are coming back to classrooms — it’s smiles, backpacks, long overdue high fives and even pants that aren’t sw...
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Wondros features Patti LaBelle for Walmart via Burrell
  • CREATIVE

Wondros features Patti LaBelle for Walmart via Burrell

By Reel Chicago Jul 20, 2021
Wondros Collective's Tamika Miller Directs Patti LaBelle Black Music Month Celebration for Walmart via Burrell Agency In celebration of Black Music Month, Walmart highlights...
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SweeTARTS contest wins Christina Aguilera mix session
  • CREATIVE

SweeTARTS contest wins Christina Aguilera mix session

By Reel Chicago Jul 14, 2021
SweeTARTS, the beloved candy brand that's known for being more than just one thing, announces its SweetBEATS online music mixer and contest! Through a world of fresh soun...
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Jeep Grand Cherokee L Wildly Civilized campaign
  • CREATIVE

Jeep Grand Cherokee L Wildly Civilized campaign

By Reel Chicago Jul 14, 2021
The Jeep brand is launching its new marketing campaign "Wildly Civilized" for the all-new 2021 Jeep Grand Cherokee L. The "Wildly Civilized" campaign will run across television...
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Tequila Herradura rebranded in Energy BBDO campaign
  • CREATIVE

Tequila Herradura rebranded in Energy BBDO campaign

By Reel Chicago Jun 29, 2021
Tequila Herradura launches its first-ever global campaign, “Extraordinary Awaits,” with a rebranded image and new :30 film. In a category that has become repetitive and exp...
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Carbon creates Babybel Plus+ launch films for Havas
  • CREATIVE

Carbon creates Babybel Plus+ launch films for Havas

By Reel Chicago Jun 29, 2021
The beloved Babybel characters are back, and this time with superpowers. Directed by Carbon's Liam Chapple and produced at Carbon for Havas, the ‘Introducing Babybel Plus+’...
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STORY evokes everyday heroes for Pedialyte
  • CREATIVE

STORY evokes everyday heroes for Pedialyte

By Reel Chicago Jun 18, 2021
During the pandemic, we’ve all drawn inspiration from frontline workers. In a new ad for Pedialyte and Norton Agency, Chicago, STORY director Blair Hayes tells the story of a...
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Miller Lite & New Balance collide for first-ever beer shoe
  • CREATIVE

Miller Lite & New Balance collide for first-ever beer shoe

By Reel Chicago Jun 15, 2021
To celebrate Father’s Day (June 20), Miller Lite and New Balance have collided to create the first-ever beer shoe, the Shoezie from DDB North America. Coming together the Fat...
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Cox & FCB bring families together with The Hug Project
  • CREATIVE

Cox & FCB bring families together with The Hug Project

By Reel Chicago Jun 9, 2021
As the world reemerges, people can begin to connect again, but for those who are immunocompromised, social distancing and separation extend past the pandemic. As a technology c...
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Gentleman Jack Tennessee Whiskey celebrates Milestones
  • CREATIVE

Gentleman Jack Tennessee Whiskey celebrates Milestones

By Reel Chicago Jun 1, 2021
Gentleman Jack Double-Mellowed Tennessee Whiskey has launched “Milestones,” the brand’s first spot in the global “Make it Count” campaign for the Jack Daniel’s bran...
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Blue Chip’s new Merrell campaign says “Take a Hike”
  • CREATIVE

Blue Chip’s new Merrell campaign says “Take a Hike”

By Reel Chicago May 19, 2021
Merrell is blazing a new trail with Dick’s Sporting Goods (DSG), in a new campaign that broadens the notion of hiking to attract younger, more urban consumers who shop at DSG...
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Mophonics, Energy BBDO & ATKPLN launch Claritin spot
  • CREATIVE

Mophonics, Energy BBDO & ATKPLN launch Claritin spot

By Reel Chicago May 17, 2021
Mophonics Music and Sound, in partnership with Energy BBDO, has created a lovable original song for Claritin’s “The Outsideologist Project”—a new online program designe...
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Vinyl & OKRP launch Illinois Office of Tourism campaign
  • CREATIVE

Vinyl & OKRP launch Illinois Office of Tourism campaign

By Reel Chicago May 17, 2021
Vinyl, a Songtradr company that provides direct access to creative talent, commercial music licensing, pre-cleared music, sonic branding, and custom composition, announced toda...
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