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Category: CREATIVE

VSA Partners launches new brand identity for global clean energy client
  • CREATIVE

VSA Partners launches new brand identity for global clean energy client

By Reel Chicago Mar 31, 2022
The decarbonization and hydrogen technologies developed by FuelCell Energy have been quietly helping to revolutionize the clean energy sector for decades. Now the company h...
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SOLO Cup predicts March Madness bracket results with FLIP CUP
  • CREATIVE

SOLO Cup predicts March Madness bracket results with FLIP CUP

By Reel Chicago Mar 26, 2022
After Selection Sunday, the creative team at SCC, the Adage small agency of the year, created this 30-second video just in time to go live on SOLO ’s digital platforms by the...
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Moen commits to saving one trillion gallons of water by 2030
  • CREATIVE

Moen commits to saving one trillion gallons of water by 2030

By Reel Chicago Mar 23, 2022
Continuing its ongoing efforts to help one of Earth's most precious resource – water – Moen is launching a new awareness and conservation effort on World Water Day through ...
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Kraft Singles launches Square It music video for their singles single
  • CREATIVE

Kraft Singles launches Square It music video for their singles single

By Reel Chicago Mar 21, 2022
Foodies and music-lovers alike have been dancing in their kitchens to the new Kraft Singles single, Square It since it launched across streaming platforms a week ago. Now, th...
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POWERADE  prioritizes wellbeing over winning in new campaign
  • CREATIVE

POWERADE prioritizes wellbeing over winning in new campaign

By Reel Chicago Mar 16, 2022
Publicis Italy, Publicis Mexico, Leo Burnett Chicago, Digitas NY celebrate the power of the pause in new campaign, with post from Whitehouse Chicago, Framestore Chicago, Anothe...
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MiraLAX’s Workstipation Reform fights stress in office bathrooms
  • CREATIVE

MiraLAX’s Workstipation Reform fights stress in office bathrooms

By Reel Chicago Mar 12, 2022
As the nation debates when America’s workforce should return to their physical offices, a surprising trend has emerged – people’s dread about pooping in their office bath...
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GenderCool campaign spotlights transgender kids finding joy in sports
  • CREATIVE

GenderCool campaign spotlights transgender kids finding joy in sports

By Reel Chicago Mar 8, 2022
Have you ever met a transgender kid? That's the question The GenderCool Project asks in a national campaign by Swissa Creative.  The high-energy 30 second spot featur...
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Glad and FCB launch a trash bag for those living the extra life
  • CREATIVE

Glad and FCB launch a trash bag for those living the extra life

By Reel Chicago Mar 4, 2022
Let’s talk trash. Face it, trash bags are boring. They are made to hold our garbage, not our attention. In fact, we usually hide them — in a can, under the sink. But w...
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Daily Planet’s Michael Gabriele proves love conquers all in Mariachi Boy
  • CREATIVE

Daily Planet’s Michael Gabriele proves love conquers all in Mariachi Boy

By Reel Chicago Mar 3, 2022
A boy, a tuba, and a quixotic quest to woo the girl of his dreams make this heartwarming short film. Mariachi Boy was directed by Michael Gabriele and produced by Daily Pl...
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COX + Picture North + FCB Chicago sending hugs in new campaign
  • CREATIVE

COX + Picture North + FCB Chicago sending hugs in new campaign

By Reel Chicago Feb 10, 2022
COX Communications teams up with FCB Chicago and Picture North to show how technology can provide new ways of connecting. What does a hug mean? During the COVID-19 pandemic,...
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NAR and Havas Chicago launch ‘That’s Who We R’ Season 4
  • CREATIVE

NAR and Havas Chicago launch ‘That’s Who We R’ Season 4

By Reel Chicago Feb 9, 2022
The National Association of Realtors (NAR) launches Season 4 of their That's Who we R campaign to assist buyers through the unexpected challenges The NAR is letting buyers k...
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‘Alexa, What Is Love?’ the Ad Council’s new Love Has No Labels campaign
  • CREATIVE

‘Alexa, What Is Love?’ the Ad Council’s new Love Has No Labels campaign

By Reel Chicago Feb 1, 2022
As Valentine's Day grows near, the Ad Council announced it is working with Amazon Ads on its Emmy-Award winning Love Has No Labels initiative to spread messages of love and i...
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EnergyBBDO campaign demonstrates Chicago’s influence around the world
  • CREATIVE

EnergyBBDO campaign demonstrates Chicago’s influence around the world

By Reel Chicago Feb 1, 2022
Mayor Lori E. Lightfoot just announced the launch of the “Chicago Not in Chicago” campaign to show how Chicago has inspired so many other iconic cities around the world. De...
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Leo Burnett proves consumers ‘Can’t Stop Banking’ with Bank of America
  • CREATIVE

Leo Burnett proves consumers ‘Can’t Stop Banking’ with Bank of America

By Reel Chicago Jan 20, 2022
As banking customers continue to shift towards digital channels during the pandemic, Bank of America is ready to meet that demand. People often perceive Bank of America as bric...
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FCBX and Joseph Gordon-Levitt collaborate with Canon at CES
  • CREATIVE

FCBX and Joseph Gordon-Levitt collaborate with Canon at CES

By Reel Chicago Jan 14, 2022
Canon, in partnership with FCB and its experiential practice FCBX have teamed up with Joseph Gordon-Levitt to debut Canon’s latest hybrid work system AMLOS (Activate My Line ...
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Toyota’s Corolla Cross ad is a musical masterpiece that feels just right
  • CREATIVE

Toyota’s Corolla Cross ad is a musical masterpiece that feels just right

By Reel Chicago Jan 12, 2022
Nothing beats the satisfaction you get when things just work effortlessly, moving with you in complete harmony. Packing that pleasure into one flawlessly choreographed spot, Bu...
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Blue Chip and Daisy recast cottage cheese in new single-serve campaign
  • CREATIVE

Blue Chip and Daisy recast cottage cheese in new single-serve campaign

By Reel Chicago Jan 8, 2022
A new TV campaign created by Blue Chip for Daisy Brand for Daisy Brand aims to make busy adults re-envision cottage cheese. The “Grab a Daisy” spot features three diffe...
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Havas Chicago launches attack on negative news with Good News campaign
  • CREATIVE

Havas Chicago launches attack on negative news with Good News campaign

By Reel Chicago Dec 17, 2021
Havas Chicago has launched The Good Neighbor News campaign that is all about spreading positive news in a time where negative news is thriving. According to Pew Research Ce...
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11 Dollar Bill produces PSA for The Climate Reality Project
  • CREATIVE

11 Dollar Bill produces PSA for The Climate Reality Project

By Reel Chicago Dec 9, 2021
Climate activists from around the world call for urgent action to combat climate change in a powerful public service announcement for The Climate Reality Project. 11 Dollar ...
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Cut+Run finds that winning feeling for new Dave & Busters spot
  • CREATIVE

Cut+Run finds that winning feeling for new Dave & Busters spot

By Reel Chicago Dec 7, 2021
Cut+Run editor Robert Ryang finds that winning feeling for new Dave & Busters spot from agency Mother. What is this feeling? The question is answered in a full Dingi...
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