As banking customers continue to shift towards digital channels during the pandemic, Bank of America is ready to meet that demand. People often perceive Bank of America as brick and mortar – a building filled with money and people in suits – but this campaign proves it’s the most digital bank of all.
The campaign launched with print and social, then broadcast alongside digital streaming.
Renowned director, Mark Molloy, added a distinctly human touch to the first spot, “Wedding,” that will stand out within the commoditized financial services industry.
The campaign features consumers of all ages utilizing Bank of America’s mobile app and digital tools for a variety of needs with total accessibility. The bank’s world-class digital tools help customers easily do more with their money.
After all, the influx in digital banking and consumer usage is stronger than ever. People spend five hours a day on their phones, and 50% of consumers now connect with their bank at least once a week through mobile apps. Bank of America continues to embrace the future of the banking ecosystem while keeping connection at the core.