Kraft Singles launches Square It music video for their singles single

Foodies and music-lovers alike have been dancing in their kitchens to the new Kraft Singles single, Square It since it launched across streaming platforms a week ago. Now, the brand is excited to share the music video for the single.

The music video was directed by Sammy Rawal and features dancer Honey Balenciaga cooking and dancing in the kitchen to the Kraft Singles and Kelis collaboration, celebrating all the delicious and gooey ways you can Square It with America’s favorite American cheese. 

The campaign is part of a larger renewed effort from Kraft Heinz to reach their fans through new and creative mediums – like music and entertainment. The brand experienced double-digit sales growth for the first time in over 5 years as a result of COVID which reinvigorated this beloved favorite with new confidence and appeal. 

Director Sammy Rawal
Executive Producer Jannie McInnes
Head of Production James Rothman

Executive Producer Richard Cureton
Executive Producer Luc Frappier
Line Producer Barclay Maude
Production Manager Craig Fleming
Production Coordinator Tyler Klementti
1st AD Alex Walti
DP John Ker
1st AC Nick Pietre
2nd AC Mike Yablonski
DIT Andrew Salkey
VTR Kristian Wood
Gaffer Sam Wong
Best Boy Bryan Brooks
Electric Matt Richardson
Key Grip Lennon Shute
2nd Grip Andrew Bowie
Choreographer Addy Chan
Additional Choreography Honey Balenciaga
Choreographer Assistant Nicole Rosove
Wardrobe Muska Zurmati
PA Gabe Koury
PA Kevin Rodruguez
PA Dillan Grant

Food Stylist Kester Birch
Food Stylist Asst. Tanya Osmond
Food Stylist Asst. Alejandro Bistamante

Production Designer Hope Little
Assistant /Buyer Kristine Divic
Set Dresser Devon Pelley
On Set Props Braden LaBonte
Art PA Lucas Gentlecore

HMU Celeste Russouw

Dancer Honey Balenciaga

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