Coors Light beats the heat with Chillboards energy-efficient campaign


In order to combat Miami’s frequent extreme heat waves, Coors Light debuted Chillboards, a new experiential eco-and social-conscious campaign directed by HELO’s Set Free Richardson via DDB.

Helping communities keep cool and lower utility bills, Coors Light installed billboards with minimalist ad messaging on the roofs of 96 apartment buildings in Miami.

The Chillboards feature white roof coating, capable of reflecting up to 85% of sunlight and lowering surface temperature by 50-degrees to keep residents cooler during heat surges, raise awareness, and reduce electricity usage.

Full Spot

15-second Spot

For further information visit COOR’S LIGHT CHILLBOARDS

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Brand: Coors Light

Agency: DDB

Production Company: HELO

Co-Founder / Partner: Brendan Kiernan

Co-Founder / Partner: Justin Moore-Lewy

Director: Set Free Richardson

Partner, CMO: Rupert Samuel

Partner, Experiential Creative Director: Tom Webster

Executive Producer: Mercedes Allen-Sarria

Experiential Producer: Gabrielle Brattole

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