In order to combat Miami’s frequent extreme heat waves, Coors Light debuted Chillboards, a new experiential eco-and social-conscious campaign directed by HELO’s Set Free Richardson via DDB.
Helping communities keep cool and lower utility bills, Coors Light installed billboards with minimalist ad messaging on the roofs of 96 apartment buildings in Miami.
The Chillboards feature white roof coating, capable of reflecting up to 85% of sunlight and lowering surface temperature by 50-degrees to keep residents cooler during heat surges, raise awareness, and reduce electricity usage.
Full Spot
15-second Spot
For further information visit COOR’S LIGHT CHILLBOARDS
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Credits
Brand: Coors Light
Agency: DDB
Production Company: HELO
Co-Founder / Partner: Brendan Kiernan
Co-Founder / Partner: Justin Moore-Lewy
Director: Set Free Richardson
Partner, CMO: Rupert Samuel
Partner, Experiential Creative Director: Tom Webster
Executive Producer: Mercedes Allen-Sarria
Experiential Producer: Gabrielle Brattole
