For the first time, the TEMPTATIONS brand is introducing a line of TEMPTATIONS Kitten treats. Just like the TEMPTATIONS treats adult cats know and love, the new treats are the purr-fectly irresistible combination of crunchy on the outside and soft on the inside – crafted specifically for younger feline friends.
“Treating can be an irreplaceable and fun bonding experience for cats and their families,” said Jean-Paul Jansen, Vice President of Marketing for Mars Pet Nutrition North America. “With the new TEMPTATIONS Kitten treats, we’re helping cat owners start building those bonds even earlier, setting their new pets up for a happy lifetime of irresistible playtime with their favorite people.”
Young cats will surely go into a fur-enzy over the new TEMPTATIONS Kitten treats, which come in two delectable flavors kittens can’t wait to get their paws on – Chicken & Dairy and Salmon & Dairy. The treats are specially formulated with ingredients for the unique dietary needs of growing kittens and support healthy brain development with DHA. They also have less than two calories per treat and are made with no artificial flavors, making them a meow-velous option for training, an everyday treat or a special food topper.
To spread the word about the new product line, the brand released a new ad that shows how TEMPTATIONS Kitten treats can help you be your new feline’s favorite family member. The video opens on a girl using the treats to win the love of the family’s new kitten, leaving her brother kitten-less. One shake of the pouch was all it took to capture Mittens’ attention, solidifying an unbreakable bond for life. As the brother watches his sister and kitten longingly from across the couch, he settles for the second-best furry option: a mop.