The Andy Awards announced their winners on April 12 and Leo Burnett, DDB Chicago and FCB Chicago represented the windy city for their work on Kraft Heinz Country Time, Miller Lite and Coors Light respectively.
Burnett
The Chicago office took home an Idea Andy for their work on Country Time Lemonade’s Littlest Bailout. , which was a REEL AD OF THE WEEK last year.
As the nation’s small businesses received bailouts due to the the economic impact of the COVID-19 pandemic, Country Time Lemonade decided to make sure the country’s “littlest entrepreneurs” got the same help.
The Littlest Bailout was an economic relief program aimed at helping kids with lemonade stands. Kids who are 14 and younger can get a $100 “stimulus check,” which comes in the form of a prepaid card.
The effort was charming and the Andy Awards felt the same way. Watch below:
Burnett’s other offices in Bucharest and Colombia also took home Andys.
DDB
Since its days of Budweiser and Bud Light, no one can argue that DDB Chicago knows its beer. The agency took home three awards for clients Miller Lite and one for Coors Light.
With so many football fans ditching cable and satellite these days for things like Amazon Firesticks and Roku’s, DDB Chicago and Miller Lite created a tongue-in-cheek solution, Cantenna—a real can of Miller Lite with a built-in digital TV antenna—so fans can watch free football with friends anytime.
To launch, they flooded Reddit, Twitter, and Facebook groups. Watch the ad that won an Idea Andy below:
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2020 was filled with cancellations, but one thing that people were actually happy to have cancelled? Their work holiday parties. Miller Lite agreed. Cancelled work holiday parties means more time to drink Miller Lite with their real friends, or as they call it, Miller Time.
The brand memorialized people’s cringiest moments in an art exhibit at the Los Angeles County Museum of Art (LACMA) by renowned visual artist, Alex Prager, titled “Farewell, Holiday Parties.” Andy rewarded the effort with Craft and Idea. Watch below:
For Coors Light, DDB took home an Idea Andy for their Big Game, commercial break.
The Super Bowl is notoriously swamped with beer advertisements. So, Coors Light and Coors Seltzer announced the first Big Game commercial you can only see the night before game day in your dreams.
FCB
In July, Mayor Lori E. Lightfoot launched the “Boards of Change” project by FCB. It was a civic engagement initiative to encourage participation in not only the 2020 U.S. Census, but also in democracy as a whole through actions such as registering to vote, going to the polls, and engaging in public dialogue. It took home Andys for Bravery, Idea and Craft.
FCB’s offices in New York, Canada, Health and Six also won Andys.
Other midwest shops included our friends at VMLY&R. Good job, Chicago! For a full list of Andy Award winners click here.
