Coors Light beats the heat with Chillboards energy-efficient campaign
In order to combat Miami’s frequent extreme heat waves, Coors Light debuted Chillboards, a new experiential eco-and social-conscious campaign directed by HELO’s Set Free Richardson via DDB. Helping communities keep cool and lower utility bills, Coors Light installed billboards with minimalist ad messaging on the roofs of 96 apartment buildings in Miami. The Chillboards feature white … Continue reading “Coors Light beats the heat with Chillboards energy-efficient campaign”