Search Results for: Coors Light

Commonground tapped Chuck Bein’s See Music to produce the soundtrack for the agency’s glacially cold introduction of Coors Light Special Edition aluminum pint bottle, in a 15-second spot titled, “Crevice.”

The big news that rocked Michigan Avenue Friday was also bad news for Chicago advertising. Cavalry, the three-year old agency dedicated solely to Coors advertising was routed by the brewery’s new top brass, chief marketing officer David Kroll.

The folks at Energy BBDO are lifting a bottle of Bud Light instead of traditional champagne to toast the winning of America’s biggest beer brand. The agency is the fourth Chicago agency to handle the account since the brand launched 32 years ago.

The beer business has been in the headlines with the recent switch of MillerCoors’ Coors Light and Coors banquet brands departing Draftfcb for new Cavalry agency; DDB’s loss of Bud Light to McgarryBowen and a short time late its subsequent loss of the account.

So it comes as a happy coincidence that the 55^th Advertising Woman of the Year is MillerCoors’ Jackie Woodward, VP/media & marketing services, cited as “a woman in the advertising profession who has provided outstanding leadership.”

Optimus promoted senior producer Tracy Spera and EP/VFX and design John Desir to executive producers, “roles in which they also will assume internal leadership and business development responsibilities,” said EP/managing director Brian Hrastrar in making the announcement.

Tracy Spera is a 14-year veteran at Optimus, “where I felt lucky to have started my career,” she said, hired as an intern after graduating from Columbia College in 2002 with a BA in TV postproduction.

The hour-long pilot for the TV series “This is Not Chiraq,” from creator William D. Pierce and directed by the team of Darryl Manuel and Philip Lee of Spin Artists, will screen at the sold-out Black Harvest Film Festival, Aug. 24 at the Gene Siskel Film Center.

Changes at Beast editorial, Company 3 and Method Studios: Producer Kendall Fash was given a major promotion to director of marketing for Beast’s seven editorial offices

DICTIONARY FILMS, Cutters’ production division, added a ninth director to its international roster of exclusive representation: tabletop director/DP Michael Ognisanti, whose commercial credits include Bud Light, Coors, Giant Eagle, Bobble and Golden Corral.

Indie Incubator Film Fest is calling for entertaining short film entries for its penultimate Nov. 18 fest, since the 10-year old Incubator, Chicago’s only bi-annual festival, will end with its 20th event next spring.

But no worries.  “We’re retiring the punk rock of film festivals.  It’s time for a new wave, a new approach,” says Matt Kubinski, cofounder of the Indie Incubator with his producing partner Charles Klein in 2004.

Method Studios, coming up on a year in Chicago as part of L.A.-based DeLuxe Entertainment’s finishing trio of Beast editorial, Company 3 and Method, has hired Chris Webb as executive producer. 

Webb, who moved here over the Memorial Day weekend, will work closely with creative director Gil Baron, in building the Chicago office’s continuing expansion.  He had been a permalancer at Method in L.A. for several years prior to his transfer here.

What started out as a production company in a big empty space, with a single director and executive producer and a fax machine as its only business machine, and grew into one of the biggest tabletop studios in the business, announces its first major changes in nearly a decade.

Debby Kotzen’s Naked Voices – Chicago’s only exclusively voiceover agency – now has 200 exclusive talents on its roster with the addition of two talent agents, “thus enabling us to offer a greater range of voices to fill the growing list of client needs,” Kotzen says.

“This merger of all the best people will knock it out the park,” says Laurie Haverkamp, who earned her reputation casting commercials for leading national advertisers. 

Newly formed Cavalry – the Chicago agency WPP Group recently formed to exclusively handle Coors beer brands – hired DDB SVP/group creative director Jim Larmon as its first chief creative officer.

Larmon is one of the top talents that beer business veteran Marty Stock, Cavalry’s inaugural CEO, is recruiting for Coors’ new agency. Some 40 full time employees are being hired, mostly from WPP agencies Y&R and JWT, branding firm VML, digital talent from digital agency Landor and others. 

To announce first-time in-flight WiFi connectivity on three airlines and selected flights on five others, Itasca-based GoGo Air, the world’s leader and only such provider, rolled out its first multiple national broadcast and internet campaign.

L.A.-based Think Tank Media shot the “up in the air” campaign in L.A. and Chicago’s full-service Mode Project provided creative editorial, motion design, color correction and audio mix supervision.