Leo Burnett announces Emily Doskow as CMO

1+ Leo Burnett announces Emily Doskow as Chief Marketing Officer, leading new business and growth efforts for the agency’s U.S. operations. In this role, Emily will report to Leo Burnett North America CEO Andrew Swinand, and joins the leadership team alongside Liz Taylor, Global Chief Creative Officer, and Aki Spicer, U.S. Chief Strategy Officer, to guide the agency’s positioning and product. … Continue reading “Leo Burnett announces Emily Doskow as CMO”

Best of the Midwest goes to ‘Like a Girl’ from Leo Burnett

0 Best of the Midwest voted on by attendees as iconic ads are highlighted in benefit event for Chicago, Detroit and Minneapolis food banks. The hors d’oeuvres were whatever you had on hand, the tinkling of cocktail glasses was done from afar and the applause was a bit muted, but that didn’t stop the Midwest … Continue reading “Best of the Midwest goes to ‘Like a Girl’ from Leo Burnett”

Leo Burnett promotes Kaylin Goldstein, Head of Planning

0 Kaylin Goldstein has been promoted to Head of Planning for Leo Burnett Chicago. Goldstein will report to Chief Strategy Officer, Aki Spicer, who dubbed her his “strategic sword of creative bravery”—bringing the background and pedigree to help raise the bar on our brand foundations and briefs, scaling the agency’s approach to strategy and tightening … Continue reading “Leo Burnett promotes Kaylin Goldstein, Head of Planning”

Burnett taps Mindy Kaling to launch Campbell’s Well Yes!

1+ Autumn De Wilde and Leo Burnett Chicago used vibrant visuals and Mindy Kaling ‘s charm to launch the latest campaign. It’s a common misconception that canned soup must not contain real and fresh ingredients and therefore they must not be all that good for you. And that’s simply not the case. Well Yes! soups … Continue reading “Burnett taps Mindy Kaling to launch Campbell’s Well Yes!”

Leo Burnett delivers new campaign for Foxtrot

2+ With all of the challenges 2020 has brought, Foxtrot is launching a new campaign rooted in the idea that enjoyment can be found in the ordinary everyday. Good Stuff Delivered celebrates the small moments that feel memorable in today’s world, like grabbing a cup of coffee, picking up a bottle of wine, or ordering … Continue reading “Leo Burnett delivers new campaign for Foxtrot”

SNL’s Cecily Strong ladles up the Prego for Leo Burnett

2+ If ladling on sauce makes you want to sing marinara’s praises, SNL’s Cecily Strong has just the message for you. Check out how Leo Burnett Chicago’s new work for Prego encourages us all to make dinner quick and “pour it on thick.” The best way to win at dinner is to put it all … Continue reading “SNL’s Cecily Strong ladles up the Prego for Leo Burnett”

Leo Burnett and the United Nations agree to ‘Do Nothing’

2+ Leo Burnett Chicago’s newest pro bono work for the United Nations 12th Global Goal centres around responsible consumption and production, and how the best way to accomplish this is by doing nothing. The campaign showcases comedians David Cross, Gilbert Gottfried, Bridget Everett and more as they urge the audience to do their part in … Continue reading “Leo Burnett and the United Nations agree to ‘Do Nothing’”

Leo Burnett copywriter, Trans Lifeline co-lead, Len Sheth

2+ Leo Burnett junior copywriter Len Sheth opens up about their highly successful work with Trans Lifeline, brands authentically extending their reach, and even a competitive tap-dancing past. Two years ago, Len Sheth began their journey as a Burnetter—and since then, the junior copywriter has created exceptional work for a diversified client portfolio including American … Continue reading “Leo Burnett copywriter, Trans Lifeline co-lead, Len Sheth”

Viola Davis narrates Leo Burnett’s first work for BOA

1+ Created by Leo Burnett in partnership with Groupe Connect—Leo Burnett’s first work for Bank of America—this spot is a lesson in how creative decisions can work in service of the message it imparts. The spot shows familiar sights throughout American households and neighborhoods, as the sound of string instruments swells behind a powerful statement. … Continue reading “Viola Davis narrates Leo Burnett’s first work for BOA”

Burnett wins Agency of the Year from AAA

1+ Congratulations to our friends at Leo Burnett and mcgarrybowen. Each agency took home three Gold statues from the American Advertising Awards which were announced April 28 virtually. Oh, and the agency at 35 West Wacker also took home “Agency of the Year.” Well done. Both agencies also took home awards in the “Best of” … Continue reading “Burnett wins Agency of the Year from AAA”

Burnett’s Wingstop OOH campaign is very human

3+ Leo Burnett and Wingstop have taken a new approach to OOH ads with limited-edition streetwear. That’s right the billboards are people and it’s a pretty dope campaign. According to Wingstop’s CMO, Christina Clarke, fans are the best in the QSR category. So, Burnett helped give them the chance to really show how much they … Continue reading “Burnett’s Wingstop OOH campaign is very human”

Serta, Leo Burnett and ICF want you to “stay home, send beds”

2+ As COVID-19 continues to spread through communities, health care workers struggle to provide resources from their patients and themselves. In addition to last week’s announcement of a 10,000-bed commitment to the state of New York, Serta Simmons Bedding in collaboration with ICF Leo Burnett, has launched, “Stay Home, Send Beds.” The Institute for Health … Continue reading “Serta, Leo Burnett and ICF want you to “stay home, send beds””

Trans Lifeline, Burnett address isolation crisis

2+ As we all isolate ourselves for COVID-19 quarantines, it’s opened up the discussion about what a lack of community and connection can do to our mental health. But what if the communities that make us feel seen and safe were less visible to begin with? In 2019, only 4% of the general U.S. population said … Continue reading “Trans Lifeline, Burnett address isolation crisis”

Kaylin Goldstein joins Leo Burnett as EVP/Strategy

4+ Leo Burnett Chicago today announced that award-winning brand strategist and cultural anthropologist Kaylin Goldstein has joined the agency as Executive Vice President, Strategy Director. Goldstein will lead strategy for MillerCoors. Goldstein’s combined Ph.D in Anthropology and extensive agency experience uniquely position her to help brands uncover surprising truths, find the stories in the data … Continue reading “Kaylin Goldstein joins Leo Burnett as EVP/Strategy”

Leo Burnett creates Pokémon campaign for Nintendo

6+ Nintendo has debuted a launch film for its highly anticipated new Switch game, Pokémon Sword and Pokémon Shield. Working with Leo Burnett-Chicago and Framestore Pictures, service production company LS Productions took the high-profile VFX shoot to the Cotswolds. Directed by Murray Butler, the spot shows off Sword and Shield’s gameplay by manifesting the classic … Continue reading “Leo Burnett creates Pokémon campaign for Nintendo”

Leo Burnett president Emma Montogomery steps down

1+ Musical executive chairs continues in Chicago. Ad Age is reporting that Leo Burnett Chicago president and chief strategy officer, Emma Montgomery, has resigned from her post. She leaves approximately four months after U.S. Chief Creative Officer Britt Nolan departed for DDB North America. “We are so thankful for Emma’s leadership and contributions and wish … Continue reading “Leo Burnett president Emma Montogomery steps down”

Leo Burnett Chicago names Aki Spicer CSO

1+ Leo Burnett Chicago today named Aki Spicer to the role of chief strategy officer. Elevated from the role of EVP and Global Strategy Lead, Spicer begins in his new role immediately and will report to Andrew Swinand, Leo Burnett Group CEO. “Aki is a rare thinker who’s steeped in the classical aspects of the … Continue reading “Leo Burnett Chicago names Aki Spicer CSO”

Leo Burnett Chicago welcomes Rick Hamann as ECD

2+ Hamann will oversee work for Kellogg’s, following the recent appointment of Jordan Doucette to CCO Leo Burnett Chicago welcomed Rick Hamann as executive creative director for the Kellogg’s account yesterday, helping evolve the company’s iconic brands and characters for today’s consumers. The greeting was contained in an item posted to the news section of … Continue reading “Leo Burnett Chicago welcomes Rick Hamann as ECD”

iComfort is the place to be in new spot by Leo Burnett

5+ Serta’s iconic sheep mascot takes a whimsical trip from sticky sepia to cool blue Leo Burnett offers consumers a journey to a better place in a new commercial for the iComfort by Serta Mattress. An iComfort Story about Cooler Sleep opens with a woman and a sheep in a heat wave. It is 7:30 … Continue reading “iComfort is the place to be in new spot by Leo Burnett”