Leo Burnett wins Black Cube for Best of Show at ADC 101 Annual Awards

Leo Burnett Chicago had a big night at the Art Directors Club  ADC 101st Annual Awards, winning Agency of the Year and the coveted Black Cube for Best of Show for The Lost Class on behalf of Change the Ref. The work, done with No. 6 New York and Hungry Man Los Angeles, also picked up Best of Disciplines in Advertising and Interactive, the Members’ … Continue reading “Leo Burnett wins Black Cube for Best of Show at ADC 101 Annual Awards”

Leo Burnett Chicago wins 20 Gold Pencils in the One Show 2022

Leo Burnett Chicago was the top-scoring Gold Pencil winner in The One Show 2022, taking home 20 Golds, all for The Lost Class on behalf of Change the Ref. All Gold, Silver, Bronze Pencil and Merit winners were announced in advance of The One Show 2022 in-person awards ceremony on May 20 in New York, … Continue reading “Leo Burnett Chicago wins 20 Gold Pencils in the One Show 2022”

Leo Burnett’s The Lost Class takes home four Grand Clios

The Clio Awards unveiled the winners of its most prestigious prize during a live ceremony at the Ziegfeld Ballroom in NYC. Leo Burnett Chicago took home four Grand Clios in Print, Direct, Experience/Activation, and Integrated campaign.  The Burnett Grand Clio wins all came for Change the Ref’s The Lost Class campaign, which includes an anthem … Continue reading “Leo Burnett’s The Lost Class takes home four Grand Clios”

Leo Burnett Chicago takes second place finalists tally for The One Show

Area 23 New York leads the way with the most finalists entries in The One Show 2022, followed closely by Leo Burnett Chicago. All finalists will win either Gold, Silver or Bronze Pencils or Merits, to be announced on May 19 during Creative Week 2022.   Area 23 New York has 48 finalists entries, including 13 … Continue reading “Leo Burnett Chicago takes second place finalists tally for The One Show”

Leo Burnett and Wingstop give cannabis lovers an herbal flavor experience

Recently, to celebrate 4/20, the most sacred holiday for cannabis lovers, Leo Burnett crafted a buzz-worthy campaign for Wingstop. In honor of the most chill day of the year, the campaign encouraged fans to try a limited-edition wing flavor called, Blazed & Glazed. While Wingstop is no stranger to cannabis culture, this is the first … Continue reading “Leo Burnett and Wingstop give cannabis lovers an herbal flavor experience”

Leo Burnett Chicago and FCB Chicago among wins at ANDY Awards

The International ANDY Awards has unveiled this year’s winners and for the first time an independent creative agency, Canada’s Rethink, received the competition’s highest honor, a GRANDY, for its work for Kraft Heinz Canada. The best in show kudo–which shines a light on the power of the idea and the execution of craft–was bestowed upon … Continue reading “Leo Burnett Chicago and FCB Chicago among wins at ANDY Awards”

Leo Burnett names Ashley Geisheker to EVP, Head of Production

Leo Burnett Chicago has appointed Ashley Geisheker to Head of Production. In this role, Geisheker will lead all aspects of the creative agency’s production capabilities, with a focus on growing a pipeline of multi-faceted makers and pushing the boundaries outside of traditional creative production; underscoring Leo Burnett’s reputation of delivering world-class creative solutions that help … Continue reading “Leo Burnett names Ashley Geisheker to EVP, Head of Production”

Leo Burnett proves consumers ‘Can’t Stop Banking’ with Bank of America

As banking customers continue to shift towards digital channels during the pandemic, Bank of America is ready to meet that demand. People often perceive Bank of America as brick and mortar – a building filled with money and people in suits – but this campaign proves it’s the most digital bank of all. The campaign … Continue reading “Leo Burnett proves consumers ‘Can’t Stop Banking’ with Bank of America”

Leo Burnett creates child safety campaign for the Ad Council

To coincide with Child Passenger Safety Week, the Ad Council and the U.S. Department of Transportation’s National Highway Traffic Safety Administration (NHTSA) announced new public service advertisements (PSAs) to help keep kids safe in the car. Car crashes are a leading cause of death for children, according to the latest NHTSA data. A child is involved in … Continue reading “Leo Burnett creates child safety campaign for the Ad Council”

Britt Nolan leaves DDB, returns to Burnett

Both Adweek and Ad Age are reporting that DDB North American CCO Britt Nolan is rejoining Leo Burnett Chicago as president and CCO, almost exactly two years to the day he left. According to the reports, Nolan will oversee the creative output and manage the Chicago office while supporting the global Leo Burnett network. He … Continue reading “Britt Nolan leaves DDB, returns to Burnett”

Leo Burnett unveils 2021 Cannes Lions Predictions

For more than three decades, Burnetters have hedged their bets on Cannes Lions winners with 90% accuracy! After a supremely challenging 2020 and a year off for the Cannes Festival of Creativity, the industry’s most prestigious global awards show will have its virtual premire from June 21-25, 2021—complete with live-prgramming, on-demand content and more.  To … Continue reading “Leo Burnett unveils 2021 Cannes Lions Predictions”

Burnett, DDB, FCB represent Chicago at Andy Awards

The Andy Awards announced their winners on April 12 and Leo Burnett, DDB Chicago and FCB Chicago represented the windy city for their work on Kraft Heinz Country Time, Miller Lite and Coors Light respectively. Burnett The Chicago office took home an Idea Andy for their work on Country Time Lemonade’s Littlest Bailout. , which … Continue reading “Burnett, DDB, FCB represent Chicago at Andy Awards”

Leo Burnett announces Emily Doskow as CMO

Leo Burnett announces Emily Doskow as Chief Marketing Officer, leading new business and growth efforts for the agency’s U.S. operations. In this role, Emily will report to Leo Burnett North America CEO Andrew Swinand, and joins the leadership team alongside Liz Taylor, Global Chief Creative Officer, and Aki Spicer, U.S. Chief Strategy Officer, to guide the agency’s positioning and product. “Emily … Continue reading “Leo Burnett announces Emily Doskow as CMO”

Best of the Midwest goes to ‘Like a Girl’ from Leo Burnett

Best of the Midwest voted on by attendees as iconic ads are highlighted in benefit event for Chicago, Detroit and Minneapolis food banks. The hors d’oeuvres were whatever you had on hand, the tinkling of cocktail glasses was done from afar and the applause was a bit muted, but that didn’t stop the Midwest advertising, … Continue reading “Best of the Midwest goes to ‘Like a Girl’ from Leo Burnett”

Leo Burnett promotes Kaylin Goldstein, Head of Planning

Kaylin Goldstein has been promoted to Head of Planning for Leo Burnett Chicago. Goldstein will report to Chief Strategy Officer, Aki Spicer, who dubbed her his “strategic sword of creative bravery”—bringing the background and pedigree to help raise the bar on our brand foundations and briefs, scaling the agency’s approach to strategy and tightening its … Continue reading “Leo Burnett promotes Kaylin Goldstein, Head of Planning”

Burnett taps Mindy Kaling to launch Campbell’s Well Yes!

Autumn De Wilde and Leo Burnett Chicago used vibrant visuals and Mindy Kaling ‘s charm to launch the latest campaign. It’s a common misconception that canned soup must not contain real and fresh ingredients and therefore they must not be all that good for you. And that’s simply not the case. Well Yes! soups from … Continue reading “Burnett taps Mindy Kaling to launch Campbell’s Well Yes!”

Leo Burnett delivers new campaign for Foxtrot

With all of the challenges 2020 has brought, Foxtrot is launching a new campaign rooted in the idea that enjoyment can be found in the ordinary everyday. Good Stuff Delivered celebrates the small moments that feel memorable in today’s world, like grabbing a cup of coffee, picking up a bottle of wine, or ordering delivery … Continue reading “Leo Burnett delivers new campaign for Foxtrot”

SNL’s Cecily Strong ladles up the Prego for Leo Burnett

If ladling on sauce makes you want to sing marinara’s praises, SNL’s Cecily Strong has just the message for you. Check out how Leo Burnett Chicago’s new work for Prego encourages us all to make dinner quick and “pour it on thick.” The best way to win at dinner is to put it all on … Continue reading “SNL’s Cecily Strong ladles up the Prego for Leo Burnett”

Leo Burnett and the United Nations agree to ‘Do Nothing’

Leo Burnett Chicago’s newest pro bono work for the United Nations 12th Global Goal centres around responsible consumption and production, and how the best way to accomplish this is by doing nothing. The campaign showcases comedians David Cross, Gilbert Gottfried, Bridget Everett and more as they urge the audience to do their part in doing … Continue reading “Leo Burnett and the United Nations agree to ‘Do Nothing’”

Leo Burnett copywriter, Trans Lifeline co-lead, Len Sheth

Leo Burnett junior copywriter Len Sheth opens up about their highly successful work with Trans Lifeline, brands authentically extending their reach, and even a competitive tap-dancing past. Two years ago, Len Sheth began their journey as a Burnetter—and since then, the junior copywriter has created exceptional work for a diversified client portfolio including American Heart … Continue reading “Leo Burnett copywriter, Trans Lifeline co-lead, Len Sheth”

Viola Davis narrates Leo Burnett’s first work for BOA

Created by Leo Burnett in partnership with Groupe Connect—Leo Burnett’s first work for Bank of America—this spot is a lesson in how creative decisions can work in service of the message it imparts. The spot shows familiar sights throughout American households and neighborhoods, as the sound of string instruments swells behind a powerful statement. “The … Continue reading “Viola Davis narrates Leo Burnett’s first work for BOA”

Burnett wins Agency of the Year from AAA

Congratulations to our friends at Leo Burnett and mcgarrybowen. Each agency took home three Gold statues from the American Advertising Awards which were announced April 28 virtually. Oh, and the agency at 35 West Wacker also took home “Agency of the Year.” Well done. Both agencies also took home awards in the “Best of” categories. … Continue reading “Burnett wins Agency of the Year from AAA”

Burnett’s Wingstop OOH campaign is very human

Leo Burnett and Wingstop have taken a new approach to OOH ads with limited-edition streetwear. That’s right the billboards are people and it’s a pretty dope campaign. According to Wingstop’s CMO, Christina Clarke, fans are the best in the QSR category. So, Burnett helped give them the chance to really show how much they love … Continue reading “Burnett’s Wingstop OOH campaign is very human”

Serta, Leo Burnett and ICF want you to “stay home, send beds”

As COVID-19 continues to spread through communities, health care workers struggle to provide resources from their patients and themselves. In addition to last week’s announcement of a 10,000-bed commitment to the state of New York, Serta Simmons Bedding in collaboration with ICF Leo Burnett, has launched, “Stay Home, Send Beds.” The Institute for Health Metrics … Continue reading “Serta, Leo Burnett and ICF want you to “stay home, send beds””

Trans Lifeline, Burnett address isolation crisis

As we all isolate ourselves for COVID-19 quarantines, it’s opened up the discussion about what a lack of community and connection can do to our mental health. But what if the communities that make us feel seen and safe were less visible to begin with? In 2019, only 4% of the general U.S. population said they … Continue reading “Trans Lifeline, Burnett address isolation crisis”

Kaylin Goldstein joins Leo Burnett as EVP/Strategy

Leo Burnett Chicago today announced that award-winning brand strategist and cultural anthropologist Kaylin Goldstein has joined the agency as Executive Vice President, Strategy Director. Goldstein will lead strategy for MillerCoors. Goldstein’s combined Ph.D in Anthropology and extensive agency experience uniquely position her to help brands uncover surprising truths, find the stories in the data and … Continue reading “Kaylin Goldstein joins Leo Burnett as EVP/Strategy”

Leo Burnett creates Pokémon campaign for Nintendo

Nintendo has debuted a launch film for its highly anticipated new Switch game, Pokémon Sword and Pokémon Shield. Working with Leo Burnett-Chicago and Framestore Pictures, service production company LS Productions took the high-profile VFX shoot to the Cotswolds. Directed by Murray Butler, the spot shows off Sword and Shield’s gameplay by manifesting the classic Pokémon … Continue reading “Leo Burnett creates Pokémon campaign for Nintendo”

Leo Burnett president Emma Montogomery steps down

Musical executive chairs continues in Chicago. Ad Age is reporting that Leo Burnett Chicago president and chief strategy officer, Emma Montgomery, has resigned from her post. She leaves approximately four months after U.S. Chief Creative Officer Britt Nolan departed for DDB North America. “We are so thankful for Emma’s leadership and contributions and wish her … Continue reading “Leo Burnett president Emma Montogomery steps down”

Leo Burnett Chicago names Aki Spicer CSO

Leo Burnett Chicago today named Aki Spicer to the role of chief strategy officer. Elevated from the role of EVP and Global Strategy Lead, Spicer begins in his new role immediately and will report to Andrew Swinand, Leo Burnett Group CEO. “Aki is a rare thinker who’s steeped in the classical aspects of the discipline, … Continue reading “Leo Burnett Chicago names Aki Spicer CSO”

Leo Burnett Chicago welcomes Rick Hamann as ECD

Hamann will oversee work for Kellogg’s, following the recent appointment of Jordan Doucette to CCO Leo Burnett Chicago welcomed Rick Hamann as executive creative director for the Kellogg’s account yesterday, helping evolve the company’s iconic brands and characters for today’s consumers. The greeting was contained in an item posted to the news section of the … Continue reading “Leo Burnett Chicago welcomes Rick Hamann as ECD”

iComfort is the place to be in new spot by Leo Burnett

Serta’s iconic sheep mascot takes a whimsical trip from sticky sepia to cool blue Leo Burnett offers consumers a journey to a better place in a new commercial for the iComfort by Serta Mattress. An iComfort Story about Cooler Sleep opens with a woman and a sheep in a heat wave. It is 7:30 in … Continue reading “iComfort is the place to be in new spot by Leo Burnett”

Leo Burnett names Matt Marcus Chief Experience Officer

Seasoned creative leader will help brands connect with consumers through technology Leo Burnett North America has today named Matt Marcus to the newly created role of Chief Experience Officer. Marcus’ client portfolio will include Kellogg, Kraft, General Motors and Miller Coors, among others. He starts in the position immediately, reporting to Liz Taylor, chief creative … Continue reading “Leo Burnett names Matt Marcus Chief Experience Officer”

Burnett, Sarofsky kick off new Pedialyte campaign

Gator-who? Power-what? I did not know this. Apparently for the last 50 years, Pedialyte, from Abbott Park, IL-based Abbott, has served as the go-to rehydration solution for athletes. A huge Pedialyte fan, Cleveland Browns wide receiver, Odell Beckham Jr. has teamed up with the over-the-counter brand to tell the story of its unprecedented rehydration results. … Continue reading “Burnett, Sarofsky kick off new Pedialyte campaign”

Leo Burnett Chicago ups Doucette to Chief Creative Officer

Leadership move strengthens ‘creative culture that is alive and well’ at the agency Leo Burnett Chicago today elevated Jordan Doucette to the role of Chief Creative Officer. Most recently EVP/executive creative director at the agency, Doucette is the creative lead on The Kellogg Company and Miller-Coors. She starts in her new role immediately and will … Continue reading “Leo Burnett Chicago ups Doucette to Chief Creative Officer”

Leo Burnett’s 2019 Cannes Lions predictions

Chairman and CCO Mark Tutssel’s top contenders exemplify creativity that creates human value Today, Leo Burnett Worldwide published its 32nd annual Cannes Predictions, a list that forecasts the top 20 contenders for the industry’s most prestigious global awards. The 66th Cannes Lions International Festival of Creativity will be held in Cannes, France, from June 17-21, … Continue reading “Leo Burnett’s 2019 Cannes Lions predictions”

Burnett named lead agency for Coors Light

The Chicago shop will guide several agencies in a campaign to help the brewery “bring drinkers back to beer” MillerCoors this week tapped Leo Burnett to help reinforce the brand direction and overarching marketing campaigns for its Coors Light account. The account, which was previously handled by 72andSunny, went into review this past March. The … Continue reading “Burnett named lead agency for Coors Light”

Liz Taylor named Chief Creative Officer at Leo Burnett

Former FCB Chief Creative Officer will assume leadership across Publicis Communications North America in new role Award-winning creative leader Liz Taylor will join Leo Burnett Worldwide as chief creative officer. Starting July 8, she will sit at the agency’s Chicago headquarters leading the creative direction of the global agency network. Taylor will work alongside the … Continue reading “Liz Taylor named Chief Creative Officer at Leo Burnett”

Burnett comes through in the clutch for Bridgestone

Bridgestone claims that its tires are built to deliver a “Clutch Performance,” when it matters most in the real world. Featuring the latest technologies from the Nashville-based company, the Turanza QuietTrack tire delivers confident control in wet and snow conditions. According to a statement from Bridgestone, the tire is backed by a best-in-class 80,000 mile … Continue reading “Burnett comes through in the clutch for Bridgestone”

Mark Tutssel to retire from Leo Burnett

After serving the company for 34 years, the Executive Chairman announces his exit According to multiple reports, Leo Burnett Executive Chairman Mark Tutssel has announced that he is retiring. An award-winning leader with more than three decades of experience, Tutssel was not only an essential contributor to Leo Burnett’s success, but also an active member … Continue reading “Mark Tutssel to retire from Leo Burnett”

Burnett has layoffs ahead of Epsilon purchase

According to an AgencySpy report Leo Burnett had a round of layoffs a week ahead of Publicis Groupe buying Epsilon Now for the sobering flip-side of a huge acquisition. Monday, Reel 360 reported that Publicis Groupe had acquired data marketing giant Epsilon for $4.4 billion. Now, like the Disney acquisition of Fox, layoffs have happened. … Continue reading “Burnett has layoffs ahead of Epsilon purchase”

Leo Burnett mixes Doris Day into new Samsung spot

Vintage favorite “Que Será Será” is the soundtrack for a commercial celebrating the Galaxy smartphone’s 10th anniversary Leo Burnett has dropped a new spot for Samsung Galaxy to help kick off a year that not only celebrates the 10th anniversary of Galaxy smartphones, but also sets the foundation for its next wave of products. And … Continue reading “Leo Burnett mixes Doris Day into new Samsung spot”

Leo Burnett redefines the workplace

Leo Burnett recently transformed the 21st floor of its Wacker Dr. building into one of coolest spaces in Chicago. Following a thoughtful restoration that features two cafes, lush greenery, and partner rooms for Facebook, Google, and Adobe, the former reception area is now a cozy multifunctional setting that accommodates collaboration as well as privacy. The … Continue reading “Leo Burnett redefines the workplace”

Jordan Doucette named EVP/ECD at Leo Burnett

Jordan Doucette has been named Executive Vice President/Executive Creative Director at Leo Burnett Chicago, according to a press release issued today. She will oversee creative for the Kellogg account. Adding a digital edge to the characters of the Kellogg brands — many of whom were created by Leo Burnett over the course of a 50-year … Continue reading “Jordan Doucette named EVP/ECD at Leo Burnett”

Burnett, Mayhem make new resolution for Allstate

During a season when people make resolutions, why shouldn’t that pesky character from Allstate, Mayhem, make some as well? The character whom Leo Burnett pitched to Allstate as “Mr. Mayhem,” has been played to dark comic perfection by actor Dean Winters since 2010. With his black suit, dress shirt and black necktie, he has always … Continue reading “Burnett, Mayhem make new resolution for Allstate”

Burnett and Samsung’s cure for “Low Battery Anxiety”

I’ve been in this situation way too many times. I’m streaming Netflix on my phone streaming Spotify and suddenly my once inviting Green Lantern-green battery icon changes color into a vile Satanic red. I sweat trying to finish up my hike and song or search desperately in the dark for my power cord. Then wham! … Continue reading “Burnett and Samsung’s cure for “Low Battery Anxiety””

Selikow leaves Burnett for DDB

DDB Chicago announced today that the agency had lured away 14-year Burnett veteran Colin Selikow to serve as Executive Creative Director on the Miller Lite and Mars Wrigley Confectionery accounts. Selikow rose to creative lead on both Samsung Mobile and United Healthcare. His team’s award-winning film entitled “Ostrich” recently earned seven Cannes Lions. “When I … Continue reading “Selikow leaves Burnett for DDB”

Burnett makes Capri Sun “Legendary”

There is no doubt that reality TV sells. But, if I’m being honest here, advertising has not done a really good job at mimicking “reality-like” situations when it comes to spots. Many times they feel forced. However, Leo Burnett has succeeded thoroughly with a new Capri Sun campaign starring Grammy-winning singer/songwriter John Legend. With a … Continue reading “Burnett makes Capri Sun “Legendary””

Burnett and P&G inspire girls in new Always work

Earlier this week, I reported on a great girls’ STEM movement Leo Burnett Chicago is doing with ComEd. Today, we see Burnett’s genuine commitment to girls in work for Always.

Three years ago, the agency and Procter & Gamble’s Always brand launched #LikeAGirl to critical acclaim. By educating millions about puberty and their cycle, the brand helped girls feel confident and inspired to reach for their goals.

The campaign makes a welcome return in a 1:20 video, this time tackling the fear of failure girls tend to experience during puberty.

Leo Burnett helps museum goers speak for specimens

Well, we’ve been “voicing” everything from bees to dinosaurs in film and TV for decades now, so why not start doing the same for specimens in museums?

That’s exactly what the Field Museum is doing via an experiential effort from agency, Leo Burnett. Burnett, who already cleaned up at Cannes for their fantastic Art Institute VanGogh Air bnb, is no stranger to bringing a museum’s exhibits to life.

Burnett’s “Van Gogh Bnb” wins Grand Prix at Cannes

(Cannes, France — 23 June 2117) It’s as if the advertising gods were sticking their collective tongues out at Publicis-Groupe’s President-CEO, Arthur Sadoun, as Burnett won the Grand Prix in Creative Effectiveness at Cannes this year.

Van Gogh Bnb, which Burnett created for The Art Institute of Chicago, displayed immense impact, increasing the museum’s attendance by 133,000 and generating $2 million in revenue, all with just a $500,000 investment.

“Creative effectiveness is about impact,” said jury president Jonathan Mildenhall, CMO of Airbnb in Adweek.

Burnett creatives respond to Publicis’ exit from Cannes

The Windy City has never been afraid to take on an issue or let you know exactly how they feel about things.

After Publicis-Groupe CEO, Arthur Sadoun, shocked not only the advertising world, but the creatives at Burnett with his announcement that all agencies in the network would skip award shows for at least a year in order to focus on bringing its professional assistant AI, ‘Marcel’ (named after founder Marcel Bleustein-Blanchet) to life, Burnett’s creatives responded.

EnergyBBDO, Leo Burnett score big at 2017 Effies

The 2017 North American Effies, touting the most effective marketers in the country, were announced Thursday, June 1, at a gala in New York.

While the Grand Effie was awarded to Burger King’s, “The McWhopper Proposal” campaign from Y&R New Zealand with contributing agencies DAVID The Agency, ABPR, Code & Theory and Turner Duckworth, several Chicago agencies did not go home empty handed.

EnergyBBDO brought home seven Effies for its Extra Gum brands, which was also deemed the second most effective marketer by the awards.

Leo Burnett and Special K “own” RAW this week

Clearly, I’m a man, but I do enjoy a bowl of Kellogg’s Special K either for breakfast or as a snack. The Fruit & Yogurt and Vanilla & Almond are my jams.

That said, the advertising, now back at Leo Burnett after a short stint at JWT, isn’t directed toward me.

It’s targeted at women, and that’s cool. But I can still appreciate the brand’s message.

That’s why this first spot since returning to Leo and the new tagline, “Own it,” is RAW — Reel Ad of the Week.

Swinard new head honcho for Burnett North America

New chief executive of Leo Burnett North America is Andrew Swinand, a former media agency executive and Starcom MediaVest Group, who was hired to help strengthen the agency after it lost McDonald’s to Omnicom last year.

Swinand will report to Publicis North America CEO Andrew Bruce and work closely with Judy John, COO Leo Burnett North America, CCO, Mark Tutssel and Rich Stoddart, who was named Leo Burnett global CEO nearly a year ago.

Burnetters produce “labor of love” music webseries

“In Bed With” is a new web performance-music series developed by two Leo Burnett creatives and edited by The Colonie, featuring singer/songwriters, artists and groups that plays on Vimeo and other internet sites (see below.)

The “Bed” in the provocative title isn’t what you might think. It refers to the open bed of an old 1973 Ford pickup truck that serves as the “stage” for the artists’ performances.

Burnett winner of two AICP Next Awards, here Nov. 3

The AICP Next Awards, an extension of the AICP Show that traditionally climaxes a year of special events in Chicago, screens Nov. 3 at the AMC 600 N. Michigan Ave. theatre.

Optimus executive producer and freelance spot producer Marsie Wallach are producing the Chicago Next Awards that honor winners of “the most innovative work in alternative media projects,” says AICP/Midwest president Mark Androw of STORY.

Leo Burnett brings home an armful of Cannes Lions

EIGHT CANNES LIONS went to Leo Burnett for its “Van Gogh BnB” campaign that led to the Art Institute’s highest attendance in 15 years with online ticket sales up 250% and $6 million in earned media impressions. The campaign along won six Cannes Lions. The other two Cannes lions were awarded for Burnett’s work for United-Healthcare’s first national campaign.

Burnett agency Arc gets top tier leadership overhaul

TOP ECHELON CHANGES in the leadership team at Leo Burnett’s Arc have put Chris Cancilla into the US CCO seat. Karuna Rawal was promoted to Arc US president and Chief Strategy Officer of Arc Worldwide, while Bob Raidt was upped from global president to global CEO.

Cancilla will oversee 150 employees in Arc’s US office and has the responsibility for driving the agency’s creative culture. He reports to Britt Nolan, Leo Burnett new US CCO.

The Whitehouse and Burnett the big TV Awards winners

Chicago agencies and post houses overwhelmed last week’s International Television Awards, scoring 10 out of 12 top awards for excellence in TV commercials. The awards were held Wednesday, April 20, at the AMC River North theatres before a full house.

The Whitehouse post scored four awards and Leo Burnett earned three.

Britt Nolan: Burnett’s new US chief creative officer

EVP/Executive Creative Director Britt Nolan was promoted to the US chief creative officer position left vacant since Susan Credle departed last June for FCB New York.

Rich Stoddart, CEO of Leo Burnett Worldwide said the agency basically took its time in searching internally and externally for the right person. “You’re not doing your own talent a service if you don’t look inside.”

Burnett again in awards spotlight, winning at AICP

THE AICP NEXT AWARDS held last night in New York as part of AICP Week, presented its 2015 Most Next honor to Leo Burnett’s Allstate’s “Social Savvy Burglar.”  As part of the award, the winner gets to donate a $5,000 grant from the AICP Foundation to an educational institution of its choosing.  The recipient was nonprofit Marwen, which offers offering free, arts-based youth development programs for underserved Chicago students in grade

Leo Burnett wins an armload of the CAF’s Addy Awards

NO SURPRISE THAT LEO BURNETT, which, with its several other agency  divisions, dominated the CAF-sponsored nominations with five out of six nods for Agency of the Year, won the Agency of the Year award.  And no surprise, either, that its P&G client was voted Client of the Year undoubtedly for its Always #Like a Girl” campaign.

Burnett, McGarryBowen survive Kraft agency cuts

Kraft Foods Group on Friday announced that it had slashed seven of its 11 agencies in a move to more efficiently consolidate its work, with Chicago-based Leo Burnett and McGarry Bowen among the four survivors.

The other two agencies sticking to the roster are MDC Partners’ Crispin Porter + Bogusky and Toronto-headquartered WPP’s Taxi.

Burnett and divisions win a colossal 74 ADDY Awards

The Chicago Ad Federation boasted it had 350 submissions for the recent ADDY Awards from local agencies and those entries were carefully considered by 25 top creatives from national pedigreed agencies. 

As a result of all this vetting, and no doubt based on the sheer volume of entries from Leo Burnett, it should have been no surprise that the Publicis giant had a colossal haul of 62 awards, including six out of the seven ADDY Bests.

New business and a high rating for Burnett

CHICAGO’S BIGGEST AGENCY, Leo Burnett, fittingly starts the New Year news cycle off with two noteworthy achievements.  The first: This month the Chicago agency takes over all ad duties for GM’s Chevy Silverado, which had been with Detroit’s recently formed Commonwealth comprised of teams from Omnicom Group and Interpublic.

Burnett will work on both new Silverado and Sierra pickup trucks.  The agency’s relationship with General Motors goes back to 19967.

Burnett sues to stop staffers from pirating program

It’s considered SOP for a client to pull its business from an agency and subsequently set up shop with people who previously worked on that account.  But when employees plan to quit and go into business with a main component of their company’s business it’s an illegal act.

Consequently, Leo Burnett-Arc Worldwide is enjoining eight employees who resigned en masse last week them from pirating Kellogg’s proprietary customer relationship management (CRM) program.

Burnett/NY play says a lot about state of advertising

What’s next?  A couture line of advertising-inspired fashion?  

That’s the sort of question one finds oneself asking in the wake of the news this week that Leo Burnett’s fledgling New York office is getting into the theater producing business.

Yes, it’s enough to make one wonder whatever happened to advertising — the business we thought, perhaps mistakenly, that Burnett and a whole bunch of other agencies were supposed to be about.

Art smart Burnett/Arc’s public ploy promotes theatre

There they were Sunday morning.  A couple of hundred people gathered around the staircase inside the Michigan Avenue entrance to the Art Institute of Chicago.  They were staring at something odd. Something that didn’t look right — a drastically-altered version of Georges Seurat’s famous “A Sunday Afternoon on the Island of La Grande Jatte – 1884.”  

Those who know that painting well would have known immediately that a number of the key characters Seurat put in the painting were missing in the version that greeted them at the entrance to the Art Institute.

McCann returns to Burnett as top recruiter

RENETTA McCANN has returned to Leo Burnett after a four year absence in the important position of US chief talent officer, overseeing all Burnett’s recruitment, training and talent management, reporting to North American president Rich Stoddart.

She replaces Jeff Tritt, EVP-people and culture, who joined Resource Interactive, Columbus, Ohio as chief talent officer.

Burnett’s Farmhouse brings new products to market

LEO BURNETT’S NEW FARMHOUSE innovation and new venture center was named in honor of the agency founder’s Lake Zurich farmhouse that served as a senior management retreat in the 1960s. 

Today’s Burnett’s entrepreneurial Farmhouse mission is to conceive, develop and bring new products to market from the get-go and give tired products a new life.  It’s also described as a “do-tank” and not as a “think tank.”

Geraghty in, Rossiter out as Burnett’s top producer

With Chris Rossiter’s abrupt departure last week from Leo Burnett after 24 years at the only company he ever worked for, Vince Geraghty has assumed Rossiter’s former position as EVP/Executive Director of Production.

Well liked and respected Geraghty was promoted from SVP Content Architect of cross platform advertising.  He has been with Burnett for a dozen years and earlier had spent nearly 10 years producing at BBDO. 

No surprise here: Burnett top Hugo Awards TV winner

Leo Burnett is usually always the biggest winner of double digit awards for TV commercial excellence in the international competitions it enters throughout the year and the 48th annual Hugo Awards for Television Excellence was no exception.

Out of 132 winners from throughout the world for spots and TV shows who took home Silver Hugos, Gold and Silver Plaques and Certificates of Merit, Leo Burnett needed a special cart to lug home its 19 prizes.

No other way to say it: Leo Burnett stole the Addys

Leo Burnett’s Addy Award wins were outright embarrassing in the number of Best, Gold, Silver and Bronze prizes the agency collected in the recent Chicago Addys competition – “celebrating the best in the advertising industry” — at a reception at Resolution Digital Studios. 

Of the 300 local agency entries for the 2012 Addy Award entries 152 of them won recognition. 

Ex-Burnett creative veteran contemplates second act

What does one do for a second act in advertising?  It’s always a tough question.  Made even more so when one’s first act produced what may be the single best TV commercial from any Chicago ad agency since the new century began.

Still that’s the question ad maven Tim Pontarelli is mulling.   And he isn’t rushing blindly to find an answer.  He left Leo Burnett/Chicago in November of 2010, a little more than a year after the arrival of Susan Credle as the agency’s chief creative officer.

Burnett could use big ideas for new bank account

Who knew?  Chicago’s very own Rich Stoddart is a big fan of big ideas in advertising.

Late Monday, Stoddart, president of Leo Burnett North America was openly crowing about the concept of the big idea in his statement attached to the announcement that Burnett/Chicago has picked up the Fifth Third Bancorp account. Olson/Minneapolis was the previous agency of record. 

Burnett kills with 35 wins at NY Int’l Ad Awards

LEO BURNETT WORLDWIDE was not only the “Agency of the Year” at the International Advertising Awards in New York earlier this month, but it won a record 35 awards, including six of the total 24 Gold prizes, from 14 global offices. “This demonstrates yet again, the remarkable creative talent we have residing inside this network,” boasts Leo Burnett Global CCO Mark Tutssel.

Burnett wins dominate the Addy Awards comeback

The Chicago Ad Federation-sponsored Addy Awards reappeared after a 10 year snooze to reemerge as a low-key event last Thursday at Resolution Digital Studios, attended by a comparatively small audience.

Nonetheless, Leo Burnett, a prodigious competition entrant, was the big winner of the night.  Out of the 92 awards, it swept the competition by taking home 19 gold and silver awards.

The agency won “Best of Show” for Allstate’s “Mayhem” campaign, in which actor Dean Winters at the wheel of a car portrays all the obstacles that can lead to a major insurance claim.

Burnett’s Jeff Brecker moves to Digital Kitchen

DIGITAL KITCHEN’S EXPANSION into all things digital started with the hiring of interactive heavy-hitter Jeff Brecker for the newly created position of executive producer/general manager. He starts June 21.

Brecker has been on the internet side of advertising since he entered the adbiz in 1996, after graduating from UW-Madison. He moved to Digital Kitchen from three years at Leo Burnett, where he’d been SVP/creative director.

Leo Burnett among most-awarded companies

Winning advertising competitions are so indispensable to the advertising business that agencies have been known to go to extreme measures to attempt to win those shiny gold trophies at prestigious festivals.

For the past 11 years, the Gunn Report keeps track of this multi-million dollar, worldwide industry, by tracking and analyzing the best-regarded advertising or countries which produce it.

It names the year’s most awarded production houses, directors, agencies, spots, interactive projects and integrated advertising.

Leo Burnett hires Big Apple creative star

Leo Burnett, the agency whose signature was big bowls of apples that greeted guests, has hired a Big Apple creative star and modern Peggy Olsen story as its chief creative officer.

Susan Credle joins the Publicis Groupe-owned agency Oct. 5 after 24 years at BBDO, New York, the last 10 as its high profile EVP/executive creative director.

She was hired after an eight month aggressive internal and external search to succeed John Condon, who left the agency last February.

At Burnett, she will oversee the creative output at both the agency and its Arc Worldwide subsidiary.

The Colonie’s big Hallmark/Burnett spot package

THE COLONIE’S BOB ACKERMAN edited a Joe Pytka-directed 11 spot mixed media package of Hallmark spots, with a sound track backed by the Grammy winner John Mayer’s song, “Say,” for Leo Burnett.

In the package were 15-second value spots, two 30s, a long-format, 1:45 spot for the Hallmark Hall of Fame, and spots comprised of the 15s for the web.

“The nice thing about Hallmark is that, contrary to trends, they still concentrate on storytelling to elevate their brand,” says Ackerman, who has edited Hallmark commercials for the past seven years.

Burnett puts the huge in Hugo TV Awards

When it comes to TV commercial awards shows, the number of Chicago winners is usually in the low single digits, and those winners tend to be the big, familiar names.

While the big, familiar agencies swept last week’s Chicago-based 2009 Hugo Television competition, this time the number of local winners was huge — an incredible 33 out of 85 awards!

Leo Burnett was Hugo’s mighty top dog. It won the single Gold Hugo award for Best Commercial for McDonald’s “Kung Food” spot, plus seven other prizes, edging out worthy competitor DDB by only one award.

Burnett: Local companies not bypassed

Dear Ruth: I am deeply concerned with the story you ran and I’d like to request that you correct all the factual inaccuracies contained therein immediately, namely:

  • We have donated a significant amount of our agency’s time and talent to bringing the Olympics here to Chicago and we’ve been honored to do so.
  • While every hiring decision is ultimately determined by the 2016 Olympic Bid Committee, we have worked together to ensure that every effort has been ? and will continue to be – made to use not only local suppliers, but also minority and diversity suppliers.

Directors imported for Burnett Olympic bid films

Leo Burnett imported Los Angeles directors and personnel to shoot footage for Chicago 2016 Olympic “bid films” aimed at showing the International Olympic Committee’s Evaluation Commission that Chicago is a city worthy of hosting the Olympics.

Although Leo Burnett and its Chicago 2016 Olympic (OC) client bypassed Chicago production companies to shoot beauty shots of their city, they twisted some local vendors’ arms for the lowest possible rates for last week’s shoot.

What also stung was that the L.A. production companies sent in L.A.

After four years within Leo Burnett, APG moves
to new ?bigger, better space’ across the street

As of Monday, April 28, Audio Producers Group (APG) will conduct its first session in a studio across the street from the Leo Burnett building, after four years as an outside-operated, in-house production service within the Burnett agency.

Partners Mindy Verson and David Kaplan purchased a new, 1,500-sq. ft. condo at 200 N. Dearborn, a 309-unit building recently converted to condos from rentals by American Invsco.

APG offers voicecasting, Verson’s expertise, voice recording, sound design, sound effects and manipulation, digital sound mixing and duplication.

Pair of DraftFCB spots top the 43rd Hugo Awards; Leo Burnett wins Gold Hugo for Altoids campaign

Two DraftFCB commercials led the 43rd Hugo Awards last week, where Chicago ad agencies dominated the awards, marking a nice change from Chicago’s near invisibility in other competitons, with notable exceptions, of course.

The Hugo Awards, the television component of the Chicago International Film Festival, were presented before a sell-out audience at the Cultural Center.

DraftFCB’s corporate identity spot, “Babysitter,” won the Audience Choice Award as voted by 100,000 viewers of Ch. 11’s “Image Union,” which screened all spot finalists.

No surprises here: Burnett mops up competition
in Chicago Creative Club awards with 14 prizes

It was no contest Wednesday night as Leo Burnett pulverized its nearest competition to take home 14 individual and two Best of Show awards at the 3rd Annual Chicago Creative Club awards at the Auditorium Theatre.

DDB Chicago was a distant second with half of Burnett’s prizes.

Leo Burnett scored two Best of Show prizes, Altoids, television and McDonald’s, print. DDB/Anheuser-Busch won a Best for radio.

Leo Burnett/Altoids mopped up television awards: 30-second Single, 30-second Campaign, Cinematography, Direction and Editing, plus Music for Pontiac.

Burnett-Milan hires One World via an Internet creative site for steamy Italian commercial

“Milan is a beautiful city. It’s a true European working city, very much like Chicago,” said director/DP Michael Neumann of One World Productions.

He recently shot a neo sci-fi style commercial for Italy’s IMITEC home products on a set 60 feet below the surface in Passante Ferroviario, Milan’s high-tech subway system.

“It looked a lot like a wind tunnel, very modern and huge,” said Neumann. “The Milan subway just makes you gasp, puts you in awe.”

A nutshell visual: Three models in custom leather skintight jumpsuits, standing in the vast wind tunnel.

Voiceover Harlan Hogan back in theatre; Burnett’s Ira Antelis musical showcases in major workshop

Voiceover superstar Harlan Hogan has returned to the legitimate theatre for the first time in more than 25 years. Looking very dapper and trim in a well-fitted double-breasted suit, Hogan plays Edvard Lunt, a famous novelist and a bridegroom, in “Impossible Marriage,” a comedy by Beth Henley.

Nothing goes according to plan in this Southern Gothic comedy, set in a splendid garden (kudos to scenic designer Joey Wade).

But Hogan does get the much-younger-girl before the final curtain, even if her wedding gown includes giant, iridescent butterfly wings.

BBDO, Burnett, DDB score “best of show” honors at Chicago Creative Club Awards

Call it the battle of the big agencies shooting it out for honors at the recent second annual Chicago Creative Club Awards show. Four big agencies won 29 of the 32 categories of awards, while Leo Burnett won half, with 16 prizes mostly for Altoids gum.

DDB brought home seven Bricks (the award trophy) for Anheuser-Busch/Budweiser and Young & Rubicam won six awards mainly Miller Brewing.

A first: An independent audio studio operates inside Leo Burnett offices

Two business friends have launched an idea whose time has come: An outside-operated in-house production service within a major agency. Chicago Recording veterans Mindy Verson and David Kaplan own-and-operate Audio Producers Group (APG) on the second floor of Leo Burnett’s offices on Wacker Drive. Engineer is Donovan Weyland, another CRC ex-staffer, and his assistant is Jeff Leibovich.

Hugos feature DDB, Burnett winners, lifetime career awards to Pytka, Marin

Joe Pytka departed from his signature grunge look to deck himself out in a tux, his long blondish-gray flowing around his shoulders, to accept a Lifetime Achievement Award from the Hugos at Park West March 11.

Pytka, the Pittsburgh director who made good in Hollywood and the undisputed master of 30-second storytelling, has directed 5,000 commercials, many of them for long-time clients DDB and Leo Burnett, which were represented by top creatives Bob Scarpelli and Cheryl Berman, respectively.

Protesters target Burnett for ?deceptive’ Army ads

An estimated 150 school and college students demonstrated March 28 outside the Leo Burnett building at Wacker and Dearborn, protesting the agency’s “Army of One” ad campaign, which they charge is deceptive and aggressively targets low-income African American and Latino youth for U.S. Army recruitment.

Creative agency, Battery hires a dozen new team members

Battery, the highly esteemed Los Angeles, Toronto and Chicago-based creative agency, experiences a wave of growth across every department, welcoming twelve new full-time hires plus internal promotions to the team.   Co-founder & Chief Creative Officer Philip Khosid speaks to the expansion, “Since the start of the new year, Battery has experienced great fortune via an … Continue reading “Creative agency, Battery hires a dozen new team members”

Bally’s in River West wins the jackpot as Chicago’s first casino

Bally’s Casino is coming to Chicago. The city has chosen Bally’s Corporation to be the recipient of its sole casino license and the developer to create a world-class casino-resort and entertainment experience in Chicago on the site of the Tribune Publishing Center.   “I am proud to announce that Bally’s Corporation will create a world-class entertainment … Continue reading “Bally’s in River West wins the jackpot as Chicago’s first casino”

REEL WOMEN: Jen Shelley, Director of Communications Whitehouse Post

Editor’s Note: They are leaders. They are inspirational. They are mentors. They are visionaries. They are, quite frankly, badasses. They are our 2022 REEL WOMEN. During Women’s History Month, you will be able to meet these incredible personalities in Advertising, Entertainment, Media and Production. Women like Jen Shelley are making “Herstory.” As Director of Communications for Whitehouse Post, Jen Shelley oversees … Continue reading “REEL WOMEN: Jen Shelley, Director of Communications Whitehouse Post”

REEL WOMEN: DDB Creative Director Carolyn Bergen

Editor’s Note: They are leaders. They are inspirational. They are mentors. They are visionaries. They are, quite frankly, badasses. They are our 2022 REEL WOMEN. During Women’s History Month, you will be able to meet these incredible personalities in Advertising, Entertainment, Media and Production. Women like Carolyn Bergen are making “Herstory.” A passionate, proven creative leader and writer, Carolyn is a … Continue reading “REEL WOMEN: DDB Creative Director Carolyn Bergen”

Banner expands their roster and capabilities with new hires

Banner expands roster and capabilities with additions to production and post production teams. The crew at Chicago-based digital content studio, Banner is growing with the additions of Luke Pollard a Senior Artist, Mo’Tastem Awad an award winning Filmmaker and Director of Photography, Chris Scudder an Editor, and Justine Burchall a Cinematographer and Editor. Luke Pollard … Continue reading “Banner expands their roster and capabilities with new hires”

9Rooftops welcomes Jason Uzarraga as Associate Creative Director

9Rooftops welcomes Jason Uzarraga as an Associate Creative Director bringing over 20 years of experience in content development, video, design, experiential marketing and social and digital media to the role. Based in the Chicago office, Uzarraga has already begun providing forward-thinking creative solutions to meet the strategic needs of several 9Rooftops clients. He will play … Continue reading “9Rooftops welcomes Jason Uzarraga as Associate Creative Director”

POWERADE prioritizes wellbeing over winning in new campaign

Publicis Italy, Publicis Mexico, Leo Burnett Chicago, Digitas NY celebrate the power of the pause in new campaign, with post from Whitehouse Chicago, Framestore Chicago, Another Country. The POWERADE brand is celebrating the power of the pause—prioritizing wellbeing over winning—with a new global communications platform launching this week. A TV commercial featuring USA Olympic gymnast … Continue reading “POWERADE prioritizes wellbeing over winning in new campaign”

Kevin Lilly joins ORKP as Head of Strategy

OKRP is expanding its strategy department with the addition of agency veteran Kevin Lilly who is joining the agency in the new role as Head of Strategy. He will report to Nate Swift, Chief Strategy Officer at the agency.  Lilly was most recently EVP, Strategy Director at Leo Burnett, where he spent the past 10 … Continue reading “Kevin Lilly joins ORKP as Head of Strategy”

Sarofsky promotes Anderson, adds design, animation and production staff

Continuing its growth, one-stop cross-media production company Sarofsky has added Managing Director duties for longstanding Executive Producer Steven Anderson. As announced by company Principal and Executive Creative Director Erin Sarofsky, the company is also adding Designer/ Animators Tyler Scheitlin and Mollie Davis, Junior Designer/ Animator Lirio Ramirez, and Production Coordinator Annie Lynch to its full-time staff. According … Continue reading “Sarofsky promotes Anderson, adds design, animation and production staff”

Doing something is better than doing nothing for Women’s History Month

The 3% Movement are believers in planning ahead for things that matter. But this year – for so many reasons – it is hard to think at all, yet alone think ahead. They have assembled an easy, free way to bring your team together throughout the month of March for Women’s History Month. The 3% Women’s History Month Video … Continue reading “Doing something is better than doing nothing for Women’s History Month”

Battery expands to Chicago, with Pat Dunneback and Jessie Wang

Battery, the Los Angeles-based creative agency under Havas Creative Group, is expanding into Chicago. The team welcomes Pat Dunneback and Jessie Wang, who will serve as introductory members of the Chicago lineup as they look to continue strengthening Battery’s presence for its client partners in the Midwest. As group brand director, Dunneback will lead as … Continue reading “Battery expands to Chicago, with Pat Dunneback and Jessie Wang”

EnergyBBDO campaign demonstrates Chicago’s influence around the world

Mayor Lori E. Lightfoot just announced the launch of the “Chicago Not in Chicago” campaign to show how Chicago has inspired so many other iconic cities around the world. Developed by EnergyBBDO, this will be the first local campaign from a major metropolitan world-class city. “Chicago is truly a trailblazing city of firsts. We were … Continue reading “EnergyBBDO campaign demonstrates Chicago’s influence around the world”

Memorial services for producer Katie Hoban today

The Chicago production family was stunned and saddened to learn that 44-year-old Producer and Post-Production Supervisor, Katie Hoban passed away suddenly at the beginning of this month, on January 4, 2022. Katie was the daughter of Kathleen Johnston and Michael Hoban. Adjectives that come to mind when describing Hoban are “lovely and spirited,” “a positive … Continue reading “Memorial services for producer Katie Hoban today”

Whitehouse Post promotes Steve Kroodsma to Editor

Continuing their tradition of cultivating exceptional editorial talent, Whitehouse Post has promoted Steve Kroodsma to their Chicago roster. Born and raised in Michigan, Kroodsma zeroed in on editing early while attending film school at Columbia College in Chicago. “Even as a film student with little-to-no understanding of the advertising industry in Chicago, I knew that there … Continue reading “Whitehouse Post promotes Steve Kroodsma to Editor”

The Best of Chicago Advertising in 2021

So, here we are at the end of another year. In 2021, we experienced more freedom from the pandemic during the spring and summer as cases lowered, but here we are, back in a kind of partial quarantine as the omicron variant spreads. While many businesses asked their teams to return to the office, advertising … Continue reading “The Best of Chicago Advertising in 2021”

Rodrigo Jatene joins DDB Chicago as Chief Creative Officer

DDB North America has announced the appointment of Rodrigo Jatene to Chief Creative Officer, DDB Chicago to lead creative vision, culture, and product at the region’s largest office. Jatene will partner with CEO Andrea Diquez and the Chicago leadership team, including newly appointed Chief Strategy Officer Milo Chao and Sandra Alfaro, Head of Business Leadership to create Unexpected Works for clients including Molson Coors, Mars, McDonald’s, and … Continue reading “Rodrigo Jatene joins DDB Chicago as Chief Creative Officer”

Emily Szymczak joins Fusion92 as CFO

Fusion92, a Chicago-based marketing innovation company, announced that Emily Szymczak has been named Chief Financial Officer (CFO) and will lead the firm’s financial strategy and management.  She will report to Fusion92 CEO & Founder Matt Murphy and work alongside President Doug Dome.  Szymczak has over 20 years of experience serving in finance roles, gaining expertise in building organizations, providing strategic financial guidance, and managing through mergers & acquisitions. She has a … Continue reading “Emily Szymczak joins Fusion92 as CFO”

UPDATE: Burrell CCO Lewis Williams to join Weber Shandwick

Yesterday, Reel Chicago broke the story that award-winning Chief Creative Officer, Lewis Williams, had resigned from Burrell Communications. He will join Weber Shandwick as EVP, head of Brand Impact early next year. Terrence Burrell will take the helm as Interim Chief Creative Officer. In this role, Terrence will lead the agency’s creative teams in developing strategic … Continue reading “UPDATE: Burrell CCO Lewis Williams to join Weber Shandwick”

One at Optimus signs directors Ashley C. Battle and Chris Vanderwall

Ashley C. Battle and Chris Vanderwall join the directorial roster of ONE, the production arm of Optimus. The latest in a series of moves marking significant growth for the leading production and post house, the new directors further expand ONE’s creative offerings. Battle brings visual storytelling and fashion expertise, and Vanderwall excels in performance-driven pieces, docu-style work, and comedy. … Continue reading “One at Optimus signs directors Ashley C. Battle and Chris Vanderwall”

Mark Gross takes the Highdive into creating spots for Super Bowl LVI

We are now less than 100 days away from Super Bowl LVI. Seventy-five to be exact. While the first quarter of the Big Game has yet to be played, ad agencies, across the country, are in the fourth quarter of pre-production, or even production, for their showcase work. From the Budweiser heydays of DDB to … Continue reading “Mark Gross takes the Highdive into creating spots for Super Bowl LVI”

Campbell’s new can label serves up soundtracks for dinnertime

There are few things that groove together like great food and great music. Campbell’s teamed up with Universal Music Group (UMG) and Spotify to fuel the soul and inspire home chefs and music lovers alike with the recent launch of ‘What Sounds Good Tonight?” Specially marked labels on select Campbell’s red and white cans feature … Continue reading “Campbell’s new can label serves up soundtracks for dinnertime”

Another Country names Tim Konn as Managing Director

Another Country Founder and Cutters Studios Partner John Binder and his colleagues worldwide announce the immediate promotion of Another Country’s Executive Producer Tim Konn to the position of Managing Director. “Working with Tim is always an outstanding experience,” Binder said. “He keeps the whole process real and fun, and that attitude absolutely shines through with … Continue reading “Another Country names Tim Konn as Managing Director”

Miller Lite introduces 10K Gold Rings to unlock free Miller Lite for life

Miller Lite is asking fans to get the game day crew together for a chance to win these precious 10K Gold Rings and unlock free Miller Lite for life. For decades, football season has been synonymous with cracking open a cold beer with friends. Since last season looked different for fans nationwide, Miller Lite is … Continue reading “Miller Lite introduces 10K Gold Rings to unlock free Miller Lite for life”

Guinness announces Chicago taproom in West Loop

Irish heritage, tradition, grit, and resilience all run deep in Chicago, and in the not-too-distant future, so will Guinness roots. This great American city will be the home to the new Guinness Chicago Taproom, slated to open to the public in 2023 in the city’s lively West Loop neighborhood. Located at 375 N. Morgan Street, the 15,000-square-foot … Continue reading “Guinness announces Chicago taproom in West Loop”

Whitehouse Post marks a new chapter with promotions of five key staff

Whitehouse Post announces the promotion of five key employees to partnership roles, and a new Executive Director of Post Production, as they continue to evolve and build for an exciting next chapter of the company.  Editors Heidi Black, Charlie Harvey, and Adam Marshall join the partnership ranks along with Director of New Business Development Joni Williamson … Continue reading “Whitehouse Post marks a new chapter with promotions of five key staff”

PAWS Chicago launches Dogenations for donations via cryptocurrency

PAWS Chicago, the organization dedicated to building No Kill animal communities in Chicago and beyond, is now enabling Dogenations – or donations via various forms of cryptocurrency – ahead of the unveiling of its new state-of-the-art hospital for homeless animals, the PAWS Chicago Medical Center. To launch this new offering and drive incremental donations, PAWS … Continue reading “PAWS Chicago launches Dogenations for donations via cryptocurrency”

Tariq Hassan returns to Chicago as Chief Marketing Officer at McDonald’s

Tariq Hassan has been hired as USA’s Chief Marketing and Digital Customer Experience Officer for McDonald’s USA. Although his career has taken him around the world with stops in a number of cities, Chicago holds a special place in his heart. Here’s five things to know about McDonald’s USA’s incoming Chief Marketing and Digital Customer … Continue reading “Tariq Hassan returns to Chicago as Chief Marketing Officer at McDonald’s”

Chicago’s original madman Joel Raphaelson has died

He played a pivotal role in Chicago’s advertising resurgence in the 1980s when he helped open the office for Ogilvy. We cheered him then, now we mourn his loss. Former advertising exec Joel Raphaelson died of heart failure July 8th in New York City. He was 92. The announcement, which was broken by Ad Age, … Continue reading “Chicago’s original madman Joel Raphaelson has died”

9Rooftops adds Evan Fung as Director of Analytics

9Rooftops recently welcomed Evan Fung as the company’s Director of Analytics. Fung is responsible for leading a growing team of analysts that measure and decode data to answer the most pressing questions and identify trends in marketing today. Fung has already proven to be a valuable addition, working with the Data Science + Analytics team … Continue reading “9Rooftops adds Evan Fung as Director of Analytics”

Change the Ref: The Lost Class honored

3,044 students did not graduate this year due to gun violence. Change The Ref is making sure these victims are not forgotten, and forced pro-gun legislators and proponents to face the consequences of their policies by creating “The Lost Class.” This month, a graduation ceremony was held to honor The Lost Class – led by … Continue reading “Change the Ref: The Lost Class honored”

One Show: FCB Chicago wins eight Gold Pencils

FCB Chicago received eight One Show Gold Pencils this year.  They include four Golds with FCBX, Lord + Thomas and Current Global, all in Chicago, for the City of Chicago “Boards of Change” (three in Design, one in Digital Craft), three with FCB New York, Lord + Thomas, and Myles Beeson, both in Chicago, for Michelob ULTRA “Contract for Change” in Integrated, … Continue reading “One Show: FCB Chicago wins eight Gold Pencils”

Aaron Noffsinger joins Aisle Rocket as CCO

Aisle Rocket, a growth-driven marketing agency that unifies creative services, data, and technology to drive results, announced that it had hired Aaron Noffsinger as the agency’s new Chief Creative Officer. Noffsinger brings to Aisle Rocket 20+ years of experience connecting brands to people. Before joining Aisle Rocket he was an EVP Group Creative Director at … Continue reading “Aaron Noffsinger joins Aisle Rocket as CCO”

The Mill announces Patrick Coleman as Head of Design

Creative production studio The Mill announced Patrick Coleman as their new Head of Design in Chicago.  With over a decade of experience with a focus in 3D motion design, Coleman’s beginnings began at OPTIMUS in 2004. He then went on to become Creative Director at Sarofsky. Since 2017, Coleman has been working closely with The Mill’s … Continue reading “The Mill announces Patrick Coleman as Head of Design”

Havas Chicago appoints Myra Nussbaum first female CCO

Havas Chicago has announced the appointment of Myra Nussbaum as chief creative officer – the first female CCO in Havas’ North American network. Nussbaum brings more than 15 years’ experience making work that moves at the speed of culture based in the philosophy that creating a strong, simple message has the power to break through … Continue reading “Havas Chicago appoints Myra Nussbaum first female CCO”

Matt Kuttan joins ICF Next as partner and ECD

Agency veteran, and Reel Chicago friend, Matt Kuttan just joined ICF Next in Chicago as Partner and Executive Creative Director. After years at Leo Burnett, Saatchi X and Burrell, Matt brings omnichannel and multicultural expertise to this consulting agency best known locally for highly creative PR, social and influencer work. Reel Chicago had a chance … Continue reading “Matt Kuttan joins ICF Next as partner and ECD”

McDonald’s & BTS partner on supergroup’s favorite order

Get ready, because the Golden Arches are about to shine even brighter thanks to a new collab with 21st century global pop icons, BTS. This one-of-a-kind menu “tour” officially kicks off on May 26 in the U.S., when customers can enjoy the BTS Meal at participating restaurants nationwide. The superstar band’s signature order includes a 10-piece Chicken … Continue reading “McDonald’s & BTS partner on supergroup’s favorite order”

Black Media & Entertainment Industry Conference at CSU

Chicago State University (CSU) connects local film and television professionals with industry leaders during a free virtual four-day Black Media & Entertainment Industry Conference, April 27-30. Sponsored by the Department of Communications, Media Arts & Theatre Department at CSU, this power-packed event features keynote speaker Louis Carr, President of Media Sales for BET Networks. Among … Continue reading “Black Media & Entertainment Industry Conference at CSU”

Mill announces Tracey Khan as Managing Director

Today, Josh Mandel, the recently appointed Chief Executive Officer of The Mill has announced new senior leadership for the global production studio’s midwestern arm, appointing Tracey Khan as Managing Director for the Chicago-based studio. Tracey steps into the role with over a decade of experience at The Mill, having originally started in London before being … Continue reading “Mill announces Tracey Khan as Managing Director”

OKRP names Elena Robinson Head of Production

O’Keefe Reinhard & Paul has hired highly regarded production leader Elena Robinson as its Head of Production with the goal of redefining, expanding, and growing its production capabilities. Robinson takes over leadership of both the agency’s production work for clients and its independent production capability from long-time agency exec Scott Mitchell. Mitchell will refocus on … Continue reading “OKRP names Elena Robinson Head of Production”

Burrell celebrates 50 Years of Black Storytelling

Burrell Communications Group announced today that it will honor its “golden anniversary” year by launching a new community engagement initiative, “50 Acts of Kindness.”  Created in tribute to 50 years of connecting some of the world’s most powerful brands with Black communities, the agency pauses at this milestone to express gratitude to the people, clients … Continue reading “Burrell celebrates 50 Years of Black Storytelling”

Lozano joins Telemundo as co-anchor, sports reporter

Héctor Lozano, who has worked as a sports anchor and reporter for Spanish-language sports media in Chicago for more than 25 years, has joined  Telemundo Chicago (WSNS) as a sports reporter and co-anchor. It’s freezing here! “We’re excited to welcome Héctor to the Telemundo Chicago team,” said Diana Maldonado, vp of news at Noticiero Telemundo Chicago told … Continue reading “Lozano joins Telemundo as co-anchor, sports reporter”

Not Edward, Edgar Scissorhands in Cadillac LYRIQ

Cadillac’s electric future is illuminated with a “slice” of nostalgia from Tim Burton’s Edward Scissorhands universe, in a new commercial debuting in the fourth quarter of this year’s big game. The new spot, from Leo Burnett Detroit and directed by O Positive’s David Shane, stars Timothée Chalamet, as Edward Scissorhands’s son Edgar, and Winona Ryder, … Continue reading “Not Edward, Edgar Scissorhands in Cadillac LYRIQ”

Singer Carly Glenn releases song/video about body image

Chicago’s Carly Glenn and director, Kendall Goldberg, teamed up as creative storytellers and great friends to film Carly’s new music video for her new single, Girl In The Mirror. Carly’s inspiration for this song was derived from the anxiety and isolation that consumed her through 2020. For anyone who has ever struggled with mental health, … Continue reading “Singer Carly Glenn releases song/video about body image”

Minority New York agency sues DDB over Army account

Minority owned New York ad agency HERO Group (aka HERO Collective) filed suit against Omnicom-owned agency DDB in Illinois Northern District Court court this week, alleging DDB “exploited” HERO to win the U.S. Army contract and didn’t pay it for two years of work. Chicago-based Swanson, Martin & Bell and Beverly Hills-based Singh, Singh & … Continue reading “Minority New York agency sues DDB over Army account”

Second City, ‘SNL’ announce scholarship recipients

Legendary comedy institution The Second City announces the recipients of a new scholarship for diverse comedic talent in partnership with Saturday Night Live. The creation of the SNL Scholarship, announced in October, was designed to grant comedians at varying levels of experience the opportunity to further their professional development at The Second City. In addition to receiving performance and writing … Continue reading “Second City, ‘SNL’ announce scholarship recipients”

Women grab their Nintendos by the controllers

In their new campaign, Nintendo celebrates the everyday game play embraced by students, mothers, and celebrities alike. Gaming stereotypes often depict a young, male gamer. In reality, women make up 49% of the gaming community, though many companies don’t treat them as the major players they are in the industry. Enter: Nintendo. To speak directly … Continue reading “Women grab their Nintendos by the controllers”

Cutters Chris Claeys retires from editing

“Now is a good time to retire. After 37 years at Cutters and 47 in the industry, I’m ready to move forward and retire here at year end.” That’s the rare email message our friends at Cutters Studios received in late 2020 from Senior Partner/Editor Chris Claeys. The heartfelt message hit many emotional notes for … Continue reading “Cutters Chris Claeys retires from editing”

Nicole Brandell Joins FCB as Chief Strategy Officer

FCB today announced that Nicole Brandell has been brought on board as Chief Strategy Officer (CSO) of FCB Chicago. As the CSO, Brandell will partner closely with Kelly Graves, FCB Chicago President, and Andrés Ordóñez, FCB Chicago Chief Creative Officer, to drive the strategic vision for the Agency, deliver world-class creative work across over 30 brands, … Continue reading “Nicole Brandell Joins FCB as Chief Strategy Officer”

2020 in Review: Mary Caddy of The Colonie

Editor’s Note: In 2020, the world changed right before our very eyes. Ad agencies, production companies and post houses were forced to adapt and begin a “new normal” working, living, exercising and entertaining out of home. Now that we have just entered 2021, we asked around our industry friends to reflect back on the year and … Continue reading “2020 in Review: Mary Caddy of The Colonie”

Cutters promotes David Rubin to editor

High-end editorial boutique Cutters announces the promotion of David Rubin to Editor. The announcement was made by Cutters Studios President/Managing Director Craig Duncan and Managing Editor Grant Gustafson. Rubin landed an internship with Cutters immediately upon graduating from the University of Illinois at Urbana-Champaign, leading to a position as Assistant Editor, mainly working for Gustafson. … Continue reading “Cutters promotes David Rubin to editor”

2020 in Review: Top Chicago advertising campaigns

It’s hard to remember back in February 2020, when the Kansas City Chiefs bested the San Francisco 49ers in Super Bowl LIV and Parasite was winning Best Picture, no one was talking about COVID, the election and Black Lives Matter. We had no idea we were only a few weeks and months away from all … Continue reading “2020 in Review: Top Chicago advertising campaigns”

2020 in Review: Reel Chicago’s Biggest Stories

What a year, huh? 2020, which felt like a decade, will undoubtedly go down in history as one of the worst years ever. And who will argue? Certainly not the staff at Reel Chicago. This year, COVID forced productions to shut down. Then start back up. Then shut back down. Then start back up. It … Continue reading “2020 in Review: Reel Chicago’s Biggest Stories”

Havas Chicago bolsters Executive Leadership team

Havas Chicago announces the appointment of two key executives to round out a dynamic and diverse leadership team with proven abilities to drive the agency’s future growth and success. Lilia Arroyo Flores joins Havas Chicago as chief strategy officer and Maisha Pearson joins as chief client officer. “At Havas Chicago, we’re focused on operating as … Continue reading “Havas Chicago bolsters Executive Leadership team”

AbelsonTaylor hires Scott Moers as Senior DBD

AbelsonTaylor, one of the world’s premier health and wellness advertising agencies, has hired Scott Moers as senior director of business development. He will lead a strong business development team and work with all agency departments to advance AbelsonTaylor’s growth, reporting to Executive Vice President Jay Carter.  “Scott’s proven abilities to understand prospective clients’ needs, talk … Continue reading “AbelsonTaylor hires Scott Moers as Senior DBD”

AICP Midwest Show is this Thursday, November 19

One of the most exciting stops on the AICP tour happens every year in Chicago. It’s one of the few opportunities for those in production, advertising and film to gather together, share a cocktail or four and just hang. This year, with a pandemic raging and cases on the rise again, the AICP Midwest Show … Continue reading “AICP Midwest Show is this Thursday, November 19”

Juan Woodbury joins FCB to transform branded content

FCB Chicago has announced that prolific producer Juan Woodbury has joined the agency as EVP, Director of Branded Content & Entertainment. In this newly created role, Woodbury will be responsible for founding a branded content & entertainment practice within FCB. While he will report directly to Chief Creative Officer Andrés Ordóñez, his hybrid role will extend across … Continue reading “Juan Woodbury joins FCB to transform branded content”

TWO BY FOUR appoints Jessica Romaniuk as VP

Two by Four, an advertising & design agency headquartered in Chicago, announced today the promotion of Jessica Romaniuk to Vice President. As Vice President, Romaniuk will take on additional business management responsibilities while continuing her role as Director of Media, Public Relations and Social Media. “Jessica has been an incredible asset to Two by Four … Continue reading “TWO BY FOUR appoints Jessica Romaniuk as VP”

CAF Honors Renetta McCann of Publicis Groupe

In continuing recognition of Renetta McCann, chief inclusion experience officer at Publicis Groupe, whom the Chicago Advertising Federation (CAF) honored with its 25th Silver Medal Award earlier this year, advertising industry leaders kicked off a special, three-part virtual event last week to highlight McCann and her important role in the community. The CAF Legacy & Leadership Series … Continue reading “CAF Honors Renetta McCann of Publicis Groupe”

Mill Chicago helps Kraft fans send “noods”

Today is National Noodle Day and who couldn’t use a “nood” you know? In the midst of navigating through the ongoing Covid-19 pandemic, families and friends are looking for ways to offer love and comfort from a safe distance. For some, that may be sending flowers or a thoughtful card, but for real comfort, we … Continue reading “Mill Chicago helps Kraft fans send “noods””

AARP launches biggest Illinois voter education campaign

Rallying the support of its 1.7 million members and all older adults across the state, AARP Illinois on Wednesday launched a major campaign to Vote Yes on the Graduated Income Tax Amendment, calling the shift a commonsense solution to address the budget crisis without taxing retirement income. “Illinois needs a plan to get out of the … Continue reading “AARP launches biggest Illinois voter education campaign”

The Brewing Irish are partnering with the Fighting Irish

While this may not be the launch moment we planned for, when a partnership nearly two centuries in the making comes together, it’s a reminder that history’s best teams are built over time. Guinness is proud to announce it is now a partner and Official Beer of Notre Dame Fighting Irish Alumni and Fans, a group … Continue reading “The Brewing Irish are partnering with the Fighting Irish”

Boathouse Agency X Studio makes the Inc. 5000 List

Inc. magazine today revealed that The Boathouse Agency x Studio is No. 1,223 on its annual Inc. 5000 list, the most prestigious ranking of the nation’s fastest-growing private companies. The Boathouse Agency x Studio started with CEO/Founder Aram Rappaport cold calling clients from his 150 square foot bedroom in Manhattan four years ago. “I was on a mission to change the … Continue reading “Boathouse Agency X Studio makes the Inc. 5000 List”

Country Time’s ‘Littlest Bailout’ for kid’s lemonade stands

To help the smallest of small businesses, kids’ lemonade stands, Country Time is launching the Littlest Bailout Relief Fund, a fund to send stimulus checks to kids who had to close their lemonade stands due to COVID-19. It’s summer and that means lemonade season, but this summer things are looking a bit dry. Lemonade stands across the … Continue reading “Country Time’s ‘Littlest Bailout’ for kid’s lemonade stands”

How did Blacks get into advertising anyway?

Jim Glover has worked for general market and black advertising agencies and his work has always been on the cutting edge, which many believe is why he has won so many accolades in the biz. Jim is now the founder, President, Creative Director/writer of MultiCultural Creative Consultants (MCC), author of the thriller novel, Mad Man and a … Continue reading “How did Blacks get into advertising anyway?”

ComEd Goats are baaaack for a second year

ComEd grazing goats have returned for a second year in Leo Burnett “Goatternship” campaign. From endearing bleats and “bahs” to their eco-friendly way of life and nose-to-the-ground work ethic, goats are ideal partners for ComEd. For a second year, more than 200 goats are taking their place among the ComEd ranks for a targeted grazing … Continue reading “ComEd Goats are baaaack for a second year”

Sam Ciaramitaro’s photos of BLM Demonstrations

Three-times Cannes Lion winner, Sam Ciaramitaro has become an accomplished director for Durable Goods and a producer with a distinct speciality for delivering poignant stories, often in an anthemic way, featuring people from all walks of life, including athletes, families and beyond. His two-decade career has spanned the agency, production and client side of the … Continue reading “Sam Ciaramitaro’s photos of BLM Demonstrations”

Lizzo covers ‘All Together Now’ in first Messenger spot

“See You Here” is Leo Burnett’s first major campaign for Messenger, developed in partnership with Facebook’s Creative X team. For the campaign’s off-platform debut, Leo Burnett conceived and created the short film, “Pictures”—drawing inspiration from people’s real-life experiences to showcase the real-life benefits of the new video chat platform. The energetic work is part of … Continue reading “Lizzo covers ‘All Together Now’ in first Messenger spot”

Chicago agencies nab 89 finalists in One Show

FCB Chicago leads Chicago agencies with 31 The One Show 2020, finalists, including 28 on behalf of Illinois Council Against Handgun Violence.  Working with FCBXLord+Thomas, both Chicago, the agency has 16 for the organization’s “Most Dangerous Street”, and 12 with Lord+Thomas and The Mill, both Chicago, for “The Gun Violence Handbook.” Ogilvy Chicago with 27 including work for … Continue reading “Chicago agencies nab 89 finalists in One Show”

Videoconference and chill with Coors Light

Tired of Zooming? Sick of looking at a Brady Bunch-inspired screen and pretending you’re interested? Coors Light feels you. And now the beer and Leo Burnett want to give you a moment to themselves.  Introducing the Coors Light Clone Machine. Now your team can create digital dopplegangers and loop a video of themselves to play during … Continue reading “Videoconference and chill with Coors Light”

UPDATED: R/GA to close Chicago office?

Last week, R/GA reportedly laid off 10% of its team across U.S. offices. Globally, the agency employs more than 2,000 people. In the United States, R/GA has offices in Austin, Chicago, Los Angeles, New York, Portland and San Francisco. According to the story from AgencySpy, the layoffs were effective Friday May 1. Terminated employees will … Continue reading “UPDATED: R/GA to close Chicago office?”

Kellogg’s campaign thanks those bringing us breakfast

With social distancing the norm for many of us, life feels really different right now, but one thing remains constant: breakfast. As COVID-19 changes much about our days, Kellogg’s and agency Leo Burnett are thanking those who are helping to keep breakfast the same. From farmers to line workers and truckers, from grocery stockers and … Continue reading “Kellogg’s campaign thanks those bringing us breakfast”

New Normal: multitasking at The Colonie

Editor’s Note: The world changed right before our very eyes. We now work, live, exercise and entertain ourselves in our homes. This is the new normal. In this new on-going series, we check in on ad agencies, production companies, post-houses, and anyone else who wants to talk about their personal experiences during this coronavirus COVID-19 pandemic. The … Continue reading “New Normal: multitasking at The Colonie”

ECD Matt Kuttan serves help to restaurants with new app

There are now 22,025 confirmed coronavirus COVID-19 cases and 794 deaths in Illinois. The pandemic has ravaged the economy from local independent movie theaters to Boeing. One of the hardest hit industries has been hospitality, which has been shut down since Governor Pitzker ordered them shut across Illinois on March 15. With over 3 million … Continue reading “ECD Matt Kuttan serves help to restaurants with new app”

Havas bolsters data-driven creative leadership

Harnessing the power of data, technology and creativity to build meaningful American brands through craft and culture, Havas Chicago Group has hired three key executives to enhance the agency’s leadership team. Former Facebook executive Liz Roche joins Havas Helia, a digital agency that uses data to create optimized customer experiences, as managing director. In addition, … Continue reading “Havas bolsters data-driven creative leadership”

REEL WOMEN: Meg Kubicka, Editor at Whitehouse

Editor’s Note: They are leaders. They are inspirational. They are mentors. They are visionaries. They are, quite frankly, badasses. They are our 2020 Reel Women During Women’s History Month, you will be able to meet these incredible personalities in Advertising, Entertainment, Media and Production. Get ready. Meg began her editorial career at Whitehouse Post in … Continue reading “REEL WOMEN: Meg Kubicka, Editor at Whitehouse”