SRW Agency to host Registration Drive on National Voter Registration Day

SRW, an independent, full-service marketing agency with a penchant for growing natural health and wellness brands, announced it will host voter registration drives at its Chicago and Boulder offices on Tuesday, September 20, 2022, in celebration of National Voter Registration Day. From 8 a.m.- 3 p.m., SRW employees will tend to booths at 660 W. Randolph St. … Continue reading “SRW Agency to host Registration Drive on National Voter Registration Day”

SRW adds new partnerships with leading nationwide natural brands

SRW, an independent, full-service marketing agency with a penchant for growing natural health and wellness brands, has added nine household names in the CPG industry to its list of clients in the first half of 2022.  Greenleaf Foods’ Lightlife and Field Roast, renowned plant-based proteins; Nonni’s, premium natural biscotti; Catalina Crunch, keto-friendly snacks of all kinds; Outstanding Foods, innovative plant-based snacks; and PANOS … Continue reading “SRW adds new partnerships with leading nationwide natural brands”

17 million Americans call in sick the day after the Big Game but not at SRW

SRW, the full-service agency has announced another innovative benefit for its workforce. Noting that an average of 17 million Americans call in sick the day after the Big Game, they’re getting ahead of the game. SRW, whose CEO, Kate Weidner is a lifelong Cincinnati Bengals fan, will be offering all employees a recovery half-day, opening … Continue reading “17 million Americans call in sick the day after the Big Game but not at SRW”

SRW names Matthew Sulzer Executive Creative Director

SRW, an independent, full-service marketing agency with a penchant for growing natural health and wellness brands, is pleased to name agency veteran Matthew Sulzer as its first-ever Executive Creative Director. In this role, Sulzer will lead the creative department in conceptualizing, producing, and executing creative campaigns across a variety of platforms and channels. Expanding their creative offerings … Continue reading “SRW names Matthew Sulzer Executive Creative Director”

SRW announces record quarter and new partnerships

SRW, an independent, full-service marketing agency leader among natural, wellness and better-for-you-brands, today announced a slew of major client wins in Q1 2021. The ragtag bunch of hooligans now adds four more food and beverage brands to its impressive client portfolio, which already includes Simple Mills, Harvest Snaps, Kite Hill and more.  In less than … Continue reading “SRW announces record quarter and new partnerships”

SRW appoints new VP of Accounts, Strategy

Health and wellness agency hires new “marketing ninja” to lead strategist/account hybrid team Bennett Dixon has joined SRW — an independent, full-service marketing agency with a penchant for growing natural health and wellness brands — as their first Vice President of Accounts and Strategy. In this new role, Dixon will lead a team of hybrid … Continue reading “SRW appoints new VP of Accounts, Strategy”

SRW named agency of record for Calbee

Chicago shop scores with the creator of Harvest Snaps brand snacks Calbee North America, creators of deliciously crunchy popular Harvest Snaps brand, has named Chicago-based SRW agency of record for their North America division. The company’s extensive variety of Harvest Snaps are made with the highest quality ingredients and feature a huge variety of flavors, … Continue reading “SRW named agency of record for Calbee”

SRW celebrates better-for-you food offerings

SRW — an independent, full-service marketing agency with a penchant for growing natural health and wellness brands — announced it has partnered with Calbee North America, creators of Harvest Snaps and other yummy plant-based snacks, and Path of Life, masters of delicious Quinoa dishes, to build awareness and drive US sales for their respective better-for-you … Continue reading “SRW celebrates better-for-you food offerings”

SRW closes on Election Day to “pay people to vote”

Chicago-based SRW Agency is giving its employees a paid day off for Election Day Tuesday, November 6 SRW, an independent, full-service marketing agency with a penchant for growing natural health and wellness brands, today announced its initiative to close agency doors on Election Day in an effort to encourage youth voter turnout for the midterm … Continue reading “SRW closes on Election Day to “pay people to vote””

Miller Lite turns virtual cheers into real-life beers at the ‘Meta Lite Bar’

Football’s biggest day is virtually here. Each year, millions of Americans huddle to watch the Big Game and enjoy some great-tasting Miller Lite. But why stick within the confines of the stadium (or your living room) when there’s a whole metaverse out there to explore? This year, Miller Lite is bringing game day and Miller … Continue reading “Miller Lite turns virtual cheers into real-life beers at the ‘Meta Lite Bar’”

Matt Kuttan joins ICF Next as partner and ECD

Agency veteran, and Reel Chicago friend, Matt Kuttan just joined ICF Next in Chicago as Partner and Executive Creative Director. After years at Leo Burnett, Saatchi X and Burrell, Matt brings omnichannel and multicultural expertise to this consulting agency best known locally for highly creative PR, social and influencer work. Reel Chicago had a chance … Continue reading “Matt Kuttan joins ICF Next as partner and ECD”

“BlacKkKlansman” DP shoots with Panavision for 70s feel

Director Spike Lee and Cinematographer Chase Irvin added a gritty ‘70s look to the blockbuster based on a startling chapter of American history with gear from Panavision   Last weekend marked the one-year anniversary of the tragedy in Charlottesville, Virginia. Hundreds of torch-wielding white supremacists gathered on the campus of the University of Virginia, chanting … Continue reading ““BlacKkKlansman” DP shoots with Panavision for 70s feel”

Mel Routhier promoted to ECD of DDB Chicago, more

Earlier this week, DDB announced the promotion of popular Mel Routhier to Executive Creative Director from her previous position of Group Creative Director. Routhier and fellow ECD Colin Selikow will both report to DDB Chicago CCO John Maxham. With her promotion to ECD, Routhier will continue overseeing the creative for State Farm, one of the … Continue reading “Mel Routhier promoted to ECD of DDB Chicago, more”