SRW Agency has revealed a series of exciting developments. The agency has welcomed numerous new clients to its ever-expanding portfolio while also recognizing the dedication of its long-serving team members with promotions to pivotal leadership roles.
Expanding Client Portfolio
SRW has reinforced its position as a leading agency of record for wellness-focused food and beverage brands through strategic partnerships with UNREAL, Tovala, Aurora Organic Dairy, and Sedron Technologies.
These partnerships come in addition to their existing collaborations with Enterade, 3 Farm Daughters, Himalaya Wellness, Catalina Crunch, and Primal Pet Foods earlier this year.
Kate Weidner, co-founder and CEO of SRW, expressed her enthusiasm, stating, “We are working with clients that were on our literal vision board as we created this agency. It doesn’t get better than that. As we elevate the people who have been instrumental in driving our business growth, we know they will continue to further our mission of challenging the traditional agency model, for our people and our partners. There is nothing we love more than helping fellow disruptive forces create the industry change they desire.”
Recognizing Exceptional Team Members
The agency’s strong teams in Boulder and Chicago have contributed to the agency’s eighth consecutive year of year-over-year growth. In recognition of their valuable contributions, several team members have been promoted to key leadership roles. These promotions highlight SRW’s commitment to nurturing and advancing its own talent.
Promotions include:
- Julie Baker, Chief of Staff
- Courtney Dixon, Chief Operating Officer
- Ed Velasco, Chief Revenue Officer
- Jenna Ogle, Director of Partnerships
- Amie Stephens, Vice President, Account Director
- Kayley Beerling, Senior Project Manager
- Brianna Lyons-Willis, Senior Project Manager
- Kelly Moroney, Senior Project Manager
- Alexa Perez, Senior Project Manager
- Besty Roche, Senior Paid Media Manager
- Louis Comte, Social Media Manager
- MK Mulligan, Public Relations Manager
Julie Baker, Courtney Dixon, and Ed Velasco will form the agency’s first executive committee, responsible for day-to-day operations with oversight from the agency’s founders.
Charlie Stone, co-founder and chairman of SRW, expressed his excitement, stating, “As you grow your business you always hope that you will find a leader within your company that can help it grow for the future. In our case, we have been very fortunate to cultivate three agency leaders, in addition to our amazing long-time hires in leadership roles across our creative, strategy, media, influencer marketing, and public relations work.”
Leveraging AI for Efficiency
As SRW Agency expands its client base and bolsters its leadership team, it remains committed to providing outstanding client services. The agency is harnessing the power of A.I. to enhance efficiency for its partners, preparing for January 2024, a significant month for BFY (Better-For-You) brands. With streamlined workflows and a robust team, SRW is well-prepared to continue delivering exceptional results for its clients.
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