Leo Burnett copywriter, Trans Lifeline co-lead, Len Sheth

2+ Leo Burnett junior copywriter Len Sheth opens up about their highly successful work with Trans Lifeline, brands authentically extending their reach, and even a competitive tap-dancing past. Two years ago, Len Sheth began their journey as a Burnetter—and since then, the junior copywriter has created exceptional work for a diversified client portfolio including American … Continue reading “Leo Burnett copywriter, Trans Lifeline co-lead, Len Sheth”

Viola Davis narrates Leo Burnett’s first work for BOA

1+ Created by Leo Burnett in partnership with Groupe Connect—Leo Burnett’s first work for Bank of America—this spot is a lesson in how creative decisions can work in service of the message it imparts. The spot shows familiar sights throughout American households and neighborhoods, as the sound of string instruments swells behind a powerful statement. … Continue reading “Viola Davis narrates Leo Burnett’s first work for BOA”

Serta, Leo Burnett and ICF want you to “stay home, send beds”

2+ As COVID-19 continues to spread through communities, health care workers struggle to provide resources from their patients and themselves. In addition to last week’s announcement of a 10,000-bed commitment to the state of New York, Serta Simmons Bedding in collaboration with ICF Leo Burnett, has launched, “Stay Home, Send Beds.” The Institute for Health … Continue reading “Serta, Leo Burnett and ICF want you to “stay home, send beds””

Kaylin Goldstein joins Leo Burnett as EVP/Strategy

4+ Leo Burnett Chicago today announced that award-winning brand strategist and cultural anthropologist Kaylin Goldstein has joined the agency as Executive Vice President, Strategy Director. Goldstein will lead strategy for MillerCoors. Goldstein’s combined Ph.D in Anthropology and extensive agency experience uniquely position her to help brands uncover surprising truths, find the stories in the data … Continue reading “Kaylin Goldstein joins Leo Burnett as EVP/Strategy”

Leo Burnett creates Pokémon campaign for Nintendo

6+ Nintendo has debuted a launch film for its highly anticipated new Switch game, Pokémon Sword and Pokémon Shield. Working with Leo Burnett-Chicago and Framestore Pictures, service production company LS Productions took the high-profile VFX shoot to the Cotswolds. Directed by Murray Butler, the spot shows off Sword and Shield’s gameplay by manifesting the classic … Continue reading “Leo Burnett creates Pokémon campaign for Nintendo”

Leo Burnett president Emma Montogomery steps down

1+ Musical executive chairs continues in Chicago. Ad Age is reporting that Leo Burnett Chicago president and chief strategy officer, Emma Montgomery, has resigned from her post. She leaves approximately four months after U.S. Chief Creative Officer Britt Nolan departed for DDB North America. “We are so thankful for Emma’s leadership and contributions and wish … Continue reading “Leo Burnett president Emma Montogomery steps down”

Leo Burnett Chicago names Aki Spicer CSO

1+ Leo Burnett Chicago today named Aki Spicer to the role of chief strategy officer. Elevated from the role of EVP and Global Strategy Lead, Spicer begins in his new role immediately and will report to Andrew Swinand, Leo Burnett Group CEO. “Aki is a rare thinker who’s steeped in the classical aspects of the … Continue reading “Leo Burnett Chicago names Aki Spicer CSO”

Leo Burnett Chicago welcomes Rick Hamann as ECD

2+ Hamann will oversee work for Kellogg’s, following the recent appointment of Jordan Doucette to CCO Leo Burnett Chicago welcomed Rick Hamann as executive creative director for the Kellogg’s account yesterday, helping evolve the company’s iconic brands and characters for today’s consumers. The greeting was contained in an item posted to the news section of … Continue reading “Leo Burnett Chicago welcomes Rick Hamann as ECD”

iComfort is the place to be in new spot by Leo Burnett

5+ Serta’s iconic sheep mascot takes a whimsical trip from sticky sepia to cool blue Leo Burnett offers consumers a journey to a better place in a new commercial for the iComfort by Serta Mattress. An iComfort Story about Cooler Sleep opens with a woman and a sheep in a heat wave. It is 7:30 … Continue reading “iComfort is the place to be in new spot by Leo Burnett”

Leo Burnett names Matt Marcus Chief Experience Officer

4+ Seasoned creative leader will help brands connect with consumers through technology Leo Burnett North America has today named Matt Marcus to the newly created role of Chief Experience Officer. Marcus’ client portfolio will include Kellogg, Kraft, General Motors and Miller Coors, among others. He starts in the position immediately, reporting to Liz Taylor, chief … Continue reading “Leo Burnett names Matt Marcus Chief Experience Officer”

Leo Burnett Chicago ups Doucette to Chief Creative Officer

2+ Leadership move strengthens ‘creative culture that is alive and well’ at the agency Leo Burnett Chicago today elevated Jordan Doucette to the role of Chief Creative Officer. Most recently EVP/executive creative director at the agency, Doucette is the creative lead on The Kellogg Company and Miller-Coors. She starts in her new role immediately and … Continue reading “Leo Burnett Chicago ups Doucette to Chief Creative Officer”

Britt Nolan departs Leo Burnett

1+ Internal memo obtained by Ad Age does not disclose the agency Nolan is heading to More changes are coming to Leo Burnett. Just two months after Liz Taylor announced she was leaving FCB Chicago to join the Wacker Avenue shop as its Global Chief Creative Officer, comes word that U.S. Chief Creative Officer and … Continue reading “Britt Nolan departs Leo Burnett”

Leo Burnett’s 2019 Cannes Lions predictions

3+ Chairman and CCO Mark Tutssel’s top contenders exemplify creativity that creates human value Today, Leo Burnett Worldwide published its 32nd annual Cannes Predictions, a list that forecasts the top 20 contenders for the industry’s most prestigious global awards. The 66th Cannes Lions International Festival of Creativity will be held in Cannes, France, from June … Continue reading “Leo Burnett’s 2019 Cannes Lions predictions”

Liz Taylor named Chief Creative Officer at Leo Burnett

1+ Former FCB Chief Creative Officer will assume leadership across Publicis Communications North America in new role Award-winning creative leader Liz Taylor will join Leo Burnett Worldwide as chief creative officer. Starting July 8, she will sit at the agency’s Chicago headquarters leading the creative direction of the global agency network. Taylor will work alongside … Continue reading “Liz Taylor named Chief Creative Officer at Leo Burnett”

Mark Tutssel to retire from Leo Burnett

4+ After serving the company for 34 years, the Executive Chairman announces his exit According to multiple reports, Leo Burnett Executive Chairman Mark Tutssel has announced that he is retiring. An award-winning leader with more than three decades of experience, Tutssel was not only an essential contributor to Leo Burnett’s success, but also an active … Continue reading “Mark Tutssel to retire from Leo Burnett”

Leo Burnett mixes Doris Day into new Samsung spot

3+ Vintage favorite “Que Será Será” is the soundtrack for a commercial celebrating the Galaxy smartphone’s 10th anniversary Leo Burnett has dropped a new spot for Samsung Galaxy to help kick off a year that not only celebrates the 10th anniversary of Galaxy smartphones, but also sets the foundation for its next wave of products. … Continue reading “Leo Burnett mixes Doris Day into new Samsung spot”

Leo Burnett redefines the workplace

10+ Leo Burnett recently transformed the 21st floor of its Wacker Dr. building into one of coolest spaces in Chicago. Following a thoughtful restoration that features two cafes, lush greenery, and partner rooms for Facebook, Google, and Adobe, the former reception area is now a cozy multifunctional setting that accommodates collaboration as well as privacy. … Continue reading “Leo Burnett redefines the workplace”

Jordan Doucette named EVP/ECD at Leo Burnett

8+ Jordan Doucette has been named Executive Vice President/Executive Creative Director at Leo Burnett Chicago, according to a press release issued today. She will oversee creative for the Kellogg account. Adding a digital edge to the characters of the Kellogg brands — many of whom were created by Leo Burnett over the course of a … Continue reading “Jordan Doucette named EVP/ECD at Leo Burnett”

Serta names Leo Burnett new creative agency

5+ Maybe it’s our imagination, but it seems like we have not had too many opportunities this year to report good news out of 35 West Wacker Drive. It seems like all we have had to share is this creative leaving or an account gone. Well, today that changes for The Reel as we have … Continue reading “Serta names Leo Burnett new creative agency”