Leo Burnett unveils 2021 Cannes Lions Predictions

For more than three decades, Burnetters have hedged their bets on Cannes Lions winners with 90% accuracy! After a supremely challenging 2020 and a year off for the Cannes Festival of Creativity, the industry’s most prestigious global awards show will have its virtual premire from June 21-25, 2021—complete with live-prgramming, on-demand content and more.  To … Continue reading “Leo Burnett unveils 2021 Cannes Lions Predictions”

Leo Burnett announces Emily Doskow as CMO

Leo Burnett announces Emily Doskow as Chief Marketing Officer, leading new business and growth efforts for the agency’s U.S. operations. In this role, Emily will report to Leo Burnett North America CEO Andrew Swinand, and joins the leadership team alongside Liz Taylor, Global Chief Creative Officer, and Aki Spicer, U.S. Chief Strategy Officer, to guide the agency’s positioning and product. “Emily … Continue reading “Leo Burnett announces Emily Doskow as CMO”

Best of the Midwest goes to ‘Like a Girl’ from Leo Burnett

Best of the Midwest voted on by attendees as iconic ads are highlighted in benefit event for Chicago, Detroit and Minneapolis food banks. The hors d’oeuvres were whatever you had on hand, the tinkling of cocktail glasses was done from afar and the applause was a bit muted, but that didn’t stop the Midwest advertising, … Continue reading “Best of the Midwest goes to ‘Like a Girl’ from Leo Burnett”

Leo Burnett promotes Kaylin Goldstein, Head of Planning

Kaylin Goldstein has been promoted to Head of Planning for Leo Burnett Chicago. Goldstein will report to Chief Strategy Officer, Aki Spicer, who dubbed her his “strategic sword of creative bravery”—bringing the background and pedigree to help raise the bar on our brand foundations and briefs, scaling the agency’s approach to strategy and tightening its … Continue reading “Leo Burnett promotes Kaylin Goldstein, Head of Planning”

Leo Burnett delivers new campaign for Foxtrot

With all of the challenges 2020 has brought, Foxtrot is launching a new campaign rooted in the idea that enjoyment can be found in the ordinary everyday. Good Stuff Delivered celebrates the small moments that feel memorable in today’s world, like grabbing a cup of coffee, picking up a bottle of wine, or ordering delivery … Continue reading “Leo Burnett delivers new campaign for Foxtrot”

SNL’s Cecily Strong ladles up the Prego for Leo Burnett

If ladling on sauce makes you want to sing marinara’s praises, SNL’s Cecily Strong has just the message for you. Check out how Leo Burnett Chicago’s new work for Prego encourages us all to make dinner quick and “pour it on thick.” The best way to win at dinner is to put it all on … Continue reading “SNL’s Cecily Strong ladles up the Prego for Leo Burnett”

Leo Burnett and the United Nations agree to ‘Do Nothing’

Leo Burnett Chicago’s newest pro bono work for the United Nations 12th Global Goal centres around responsible consumption and production, and how the best way to accomplish this is by doing nothing. The campaign showcases comedians David Cross, Gilbert Gottfried, Bridget Everett and more as they urge the audience to do their part in doing … Continue reading “Leo Burnett and the United Nations agree to ‘Do Nothing’”

Leo Burnett copywriter, Trans Lifeline co-lead, Len Sheth

Leo Burnett junior copywriter Len Sheth opens up about their highly successful work with Trans Lifeline, brands authentically extending their reach, and even a competitive tap-dancing past. Two years ago, Len Sheth began their journey as a Burnetter—and since then, the junior copywriter has created exceptional work for a diversified client portfolio including American Heart … Continue reading “Leo Burnett copywriter, Trans Lifeline co-lead, Len Sheth”

Viola Davis narrates Leo Burnett’s first work for BOA

Created by Leo Burnett in partnership with Groupe Connect—Leo Burnett’s first work for Bank of America—this spot is a lesson in how creative decisions can work in service of the message it imparts. The spot shows familiar sights throughout American households and neighborhoods, as the sound of string instruments swells behind a powerful statement. “The … Continue reading “Viola Davis narrates Leo Burnett’s first work for BOA”

Serta, Leo Burnett and ICF want you to “stay home, send beds”

As COVID-19 continues to spread through communities, health care workers struggle to provide resources from their patients and themselves. In addition to last week’s announcement of a 10,000-bed commitment to the state of New York, Serta Simmons Bedding in collaboration with ICF Leo Burnett, has launched, “Stay Home, Send Beds.” The Institute for Health Metrics … Continue reading “Serta, Leo Burnett and ICF want you to “stay home, send beds””

Kaylin Goldstein joins Leo Burnett as EVP/Strategy

Leo Burnett Chicago today announced that award-winning brand strategist and cultural anthropologist Kaylin Goldstein has joined the agency as Executive Vice President, Strategy Director. Goldstein will lead strategy for MillerCoors. Goldstein’s combined Ph.D in Anthropology and extensive agency experience uniquely position her to help brands uncover surprising truths, find the stories in the data and … Continue reading “Kaylin Goldstein joins Leo Burnett as EVP/Strategy”