Leo Burnett, Spark Foundry and MSL launch Lunchtime is your Halftime

Studies show that lunchtime could be considered the most important meal of the day as it has significant impact on one’s ability to focus and deliver quality work. Despite these known truths, it is not uncommon for the average American worker to skip out on lunch. Just in time for NFL Kick Off 2022, Campbell’s … Continue reading “Leo Burnett, Spark Foundry and MSL launch Lunchtime is your Halftime”

Bridgestone launches new Leo Burnett campaign What Really Matters

Bridgestone Americas, Inc. launched What Really Matters, a new brand platform that is linked to the values of the global Bridgestone E8 Commitment and showcases the company’s focus on creating a more sustainable world for future generations.  The What Really Matters platform marks a shift from the company’s traditional product performance marketing campaigns to showcase purpose-driven actions … Continue reading “Bridgestone launches new Leo Burnett campaign What Really Matters”

Leo Burnett’s new Wingstop campaign says split from your current go-to

The new Wingstop campaign by Leo Burnett encourages audiences to split up from their current go-to and find a new favorite among Wingstop’s 12 flavors, which include Lemon Pepper, Mango Habanero, Hickory Smoked BBQ and OG Hot. Fans can make their split official by penning a breakup letter on ChickenSandwichSplit.com, where, once official, a code … Continue reading “Leo Burnett’s new Wingstop campaign says split from your current go-to”

DDB, Leo Burnett, Burrell among winners at the 2022 Effie Awards

Restaurant chain Applebee’s has won the Grand Effie at the 2022 Effie Awards U.S. Gala for its “Fancy Like” Applebee’s campaign. The campaign from Applebee’s and Grey New York, with contributing agencies Initiative Media, Current Global, Townhouse, and Barkley, saw Applebee’s partner with country star Walker Hayes and his hit ‘Fancy Like,’ that talks about … Continue reading “DDB, Leo Burnett, Burrell among winners at the 2022 Effie Awards”

Leo Burnett Chicago named Top Global Agency in Creative Rankings

A stellar year for Change the Ref’s The Lost Class earned Leo Burnett Chicago the distinction of the number one agency in the world, according to The One Show 2022 Global Creative Rankings. The Lost Class also propelled Hungry Man and Bryan Buckley to the number one ranking for production companies and directors, respectively. Overall, … Continue reading “Leo Burnett Chicago named Top Global Agency in Creative Rankings”

Leo Burnett wins Black Cube for Best of Show at ADC 101 Annual Awards

Leo Burnett Chicago had a big night at the Art Directors Club  ADC 101st Annual Awards, winning Agency of the Year and the coveted Black Cube for Best of Show for The Lost Class on behalf of Change the Ref. The work, done with No. 6 New York and Hungry Man Los Angeles, also picked up Best of Disciplines in Advertising and Interactive, the Members’ … Continue reading “Leo Burnett wins Black Cube for Best of Show at ADC 101 Annual Awards”

Leo Burnett Chicago wins 20 Gold Pencils in the One Show 2022

Leo Burnett Chicago was the top-scoring Gold Pencil winner in The One Show 2022, taking home 20 Golds, all for The Lost Class on behalf of Change the Ref. All Gold, Silver, Bronze Pencil and Merit winners were announced in advance of The One Show 2022 in-person awards ceremony on May 20 in New York, … Continue reading “Leo Burnett Chicago wins 20 Gold Pencils in the One Show 2022”

Leo Burnett’s The Lost Class takes home four Grand Clios

The Clio Awards unveiled the winners of its most prestigious prize during a live ceremony at the Ziegfeld Ballroom in NYC. Leo Burnett Chicago took home four Grand Clios in Print, Direct, Experience/Activation, and Integrated campaign.  The Burnett Grand Clio wins all came for Change the Ref’s The Lost Class campaign, which includes an anthem … Continue reading “Leo Burnett’s The Lost Class takes home four Grand Clios”

Leo Burnett Chicago takes second place finalists tally for The One Show

Area 23 New York leads the way with the most finalists entries in The One Show 2022, followed closely by Leo Burnett Chicago. All finalists will win either Gold, Silver or Bronze Pencils or Merits, to be announced on May 19 during Creative Week 2022.   Area 23 New York has 48 finalists entries, including 13 … Continue reading “Leo Burnett Chicago takes second place finalists tally for The One Show”

Leo Burnett and Wingstop give cannabis lovers an herbal flavor experience

Recently, to celebrate 4/20, the most sacred holiday for cannabis lovers, Leo Burnett crafted a buzz-worthy campaign for Wingstop. In honor of the most chill day of the year, the campaign encouraged fans to try a limited-edition wing flavor called, Blazed & Glazed. While Wingstop is no stranger to cannabis culture, this is the first … Continue reading “Leo Burnett and Wingstop give cannabis lovers an herbal flavor experience”

Leo Burnett Chicago and FCB Chicago among wins at ANDY Awards

The International ANDY Awards has unveiled this year’s winners and for the first time an independent creative agency, Canada’s Rethink, received the competition’s highest honor, a GRANDY, for its work for Kraft Heinz Canada. The best in show kudo–which shines a light on the power of the idea and the execution of craft–was bestowed upon … Continue reading “Leo Burnett Chicago and FCB Chicago among wins at ANDY Awards”

Leo Burnett names Ashley Geisheker to EVP, Head of Production

Leo Burnett Chicago has appointed Ashley Geisheker to Head of Production. In this role, Geisheker will lead all aspects of the creative agency’s production capabilities, with a focus on growing a pipeline of multi-faceted makers and pushing the boundaries outside of traditional creative production; underscoring Leo Burnett’s reputation of delivering world-class creative solutions that help … Continue reading “Leo Burnett names Ashley Geisheker to EVP, Head of Production”

Leo Burnett proves consumers ‘Can’t Stop Banking’ with Bank of America

As banking customers continue to shift towards digital channels during the pandemic, Bank of America is ready to meet that demand. People often perceive Bank of America as brick and mortar – a building filled with money and people in suits – but this campaign proves it’s the most digital bank of all. The campaign … Continue reading “Leo Burnett proves consumers ‘Can’t Stop Banking’ with Bank of America”

Leo Burnett creates child safety campaign for the Ad Council

To coincide with Child Passenger Safety Week, the Ad Council and the U.S. Department of Transportation’s National Highway Traffic Safety Administration (NHTSA) announced new public service advertisements (PSAs) to help keep kids safe in the car. Car crashes are a leading cause of death for children, according to the latest NHTSA data. A child is involved in … Continue reading “Leo Burnett creates child safety campaign for the Ad Council”

Leo Burnett unveils 2021 Cannes Lions Predictions

For more than three decades, Burnetters have hedged their bets on Cannes Lions winners with 90% accuracy! After a supremely challenging 2020 and a year off for the Cannes Festival of Creativity, the industry’s most prestigious global awards show will have its virtual premire from June 21-25, 2021—complete with live-prgramming, on-demand content and more.  To … Continue reading “Leo Burnett unveils 2021 Cannes Lions Predictions”

Leo Burnett announces Emily Doskow as CMO

Leo Burnett announces Emily Doskow as Chief Marketing Officer, leading new business and growth efforts for the agency’s U.S. operations. In this role, Emily will report to Leo Burnett North America CEO Andrew Swinand, and joins the leadership team alongside Liz Taylor, Global Chief Creative Officer, and Aki Spicer, U.S. Chief Strategy Officer, to guide the agency’s positioning and product. “Emily … Continue reading “Leo Burnett announces Emily Doskow as CMO”

Best of the Midwest goes to ‘Like a Girl’ from Leo Burnett

Best of the Midwest voted on by attendees as iconic ads are highlighted in benefit event for Chicago, Detroit and Minneapolis food banks. The hors d’oeuvres were whatever you had on hand, the tinkling of cocktail glasses was done from afar and the applause was a bit muted, but that didn’t stop the Midwest advertising, … Continue reading “Best of the Midwest goes to ‘Like a Girl’ from Leo Burnett”

Leo Burnett promotes Kaylin Goldstein, Head of Planning

Kaylin Goldstein has been promoted to Head of Planning for Leo Burnett Chicago. Goldstein will report to Chief Strategy Officer, Aki Spicer, who dubbed her his “strategic sword of creative bravery”—bringing the background and pedigree to help raise the bar on our brand foundations and briefs, scaling the agency’s approach to strategy and tightening its … Continue reading “Leo Burnett promotes Kaylin Goldstein, Head of Planning”

Leo Burnett delivers new campaign for Foxtrot

With all of the challenges 2020 has brought, Foxtrot is launching a new campaign rooted in the idea that enjoyment can be found in the ordinary everyday. Good Stuff Delivered celebrates the small moments that feel memorable in today’s world, like grabbing a cup of coffee, picking up a bottle of wine, or ordering delivery … Continue reading “Leo Burnett delivers new campaign for Foxtrot”

SNL’s Cecily Strong ladles up the Prego for Leo Burnett

If ladling on sauce makes you want to sing marinara’s praises, SNL’s Cecily Strong has just the message for you. Check out how Leo Burnett Chicago’s new work for Prego encourages us all to make dinner quick and “pour it on thick.” The best way to win at dinner is to put it all on … Continue reading “SNL’s Cecily Strong ladles up the Prego for Leo Burnett”

Leo Burnett and the United Nations agree to ‘Do Nothing’

Leo Burnett Chicago’s newest pro bono work for the United Nations 12th Global Goal centres around responsible consumption and production, and how the best way to accomplish this is by doing nothing. The campaign showcases comedians David Cross, Gilbert Gottfried, Bridget Everett and more as they urge the audience to do their part in doing … Continue reading “Leo Burnett and the United Nations agree to ‘Do Nothing’”

Leo Burnett copywriter, Trans Lifeline co-lead, Len Sheth

Leo Burnett junior copywriter Len Sheth opens up about their highly successful work with Trans Lifeline, brands authentically extending their reach, and even a competitive tap-dancing past. Two years ago, Len Sheth began their journey as a Burnetter—and since then, the junior copywriter has created exceptional work for a diversified client portfolio including American Heart … Continue reading “Leo Burnett copywriter, Trans Lifeline co-lead, Len Sheth”

Viola Davis narrates Leo Burnett’s first work for BOA

Created by Leo Burnett in partnership with Groupe Connect—Leo Burnett’s first work for Bank of America—this spot is a lesson in how creative decisions can work in service of the message it imparts. The spot shows familiar sights throughout American households and neighborhoods, as the sound of string instruments swells behind a powerful statement. “The … Continue reading “Viola Davis narrates Leo Burnett’s first work for BOA”

Serta, Leo Burnett and ICF want you to “stay home, send beds”

As COVID-19 continues to spread through communities, health care workers struggle to provide resources from their patients and themselves. In addition to last week’s announcement of a 10,000-bed commitment to the state of New York, Serta Simmons Bedding in collaboration with ICF Leo Burnett, has launched, “Stay Home, Send Beds.” The Institute for Health Metrics … Continue reading “Serta, Leo Burnett and ICF want you to “stay home, send beds””

Kaylin Goldstein joins Leo Burnett as EVP/Strategy

Leo Burnett Chicago today announced that award-winning brand strategist and cultural anthropologist Kaylin Goldstein has joined the agency as Executive Vice President, Strategy Director. Goldstein will lead strategy for MillerCoors. Goldstein’s combined Ph.D in Anthropology and extensive agency experience uniquely position her to help brands uncover surprising truths, find the stories in the data and … Continue reading “Kaylin Goldstein joins Leo Burnett as EVP/Strategy”

Leo Burnett creates Pokémon campaign for Nintendo

Nintendo has debuted a launch film for its highly anticipated new Switch game, Pokémon Sword and Pokémon Shield. Working with Leo Burnett-Chicago and Framestore Pictures, service production company LS Productions took the high-profile VFX shoot to the Cotswolds. Directed by Murray Butler, the spot shows off Sword and Shield’s gameplay by manifesting the classic Pokémon … Continue reading “Leo Burnett creates Pokémon campaign for Nintendo”

Leo Burnett president Emma Montogomery steps down

Musical executive chairs continues in Chicago. Ad Age is reporting that Leo Burnett Chicago president and chief strategy officer, Emma Montgomery, has resigned from her post. She leaves approximately four months after U.S. Chief Creative Officer Britt Nolan departed for DDB North America. “We are so thankful for Emma’s leadership and contributions and wish her … Continue reading “Leo Burnett president Emma Montogomery steps down”

Leo Burnett Chicago names Aki Spicer CSO

Leo Burnett Chicago today named Aki Spicer to the role of chief strategy officer. Elevated from the role of EVP and Global Strategy Lead, Spicer begins in his new role immediately and will report to Andrew Swinand, Leo Burnett Group CEO. “Aki is a rare thinker who’s steeped in the classical aspects of the discipline, … Continue reading “Leo Burnett Chicago names Aki Spicer CSO”

Leo Burnett Chicago welcomes Rick Hamann as ECD

Hamann will oversee work for Kellogg’s, following the recent appointment of Jordan Doucette to CCO Leo Burnett Chicago welcomed Rick Hamann as executive creative director for the Kellogg’s account yesterday, helping evolve the company’s iconic brands and characters for today’s consumers. The greeting was contained in an item posted to the news section of the … Continue reading “Leo Burnett Chicago welcomes Rick Hamann as ECD”

iComfort is the place to be in new spot by Leo Burnett

Serta’s iconic sheep mascot takes a whimsical trip from sticky sepia to cool blue Leo Burnett offers consumers a journey to a better place in a new commercial for the iComfort by Serta Mattress. An iComfort Story about Cooler Sleep opens with a woman and a sheep in a heat wave. It is 7:30 in … Continue reading “iComfort is the place to be in new spot by Leo Burnett”

Leo Burnett names Matt Marcus Chief Experience Officer

Seasoned creative leader will help brands connect with consumers through technology Leo Burnett North America has today named Matt Marcus to the newly created role of Chief Experience Officer. Marcus’ client portfolio will include Kellogg, Kraft, General Motors and Miller Coors, among others. He starts in the position immediately, reporting to Liz Taylor, chief creative … Continue reading “Leo Burnett names Matt Marcus Chief Experience Officer”

Leo Burnett Chicago ups Doucette to Chief Creative Officer

Leadership move strengthens ‘creative culture that is alive and well’ at the agency Leo Burnett Chicago today elevated Jordan Doucette to the role of Chief Creative Officer. Most recently EVP/executive creative director at the agency, Doucette is the creative lead on The Kellogg Company and Miller-Coors. She starts in her new role immediately and will … Continue reading “Leo Burnett Chicago ups Doucette to Chief Creative Officer”

Leo Burnett’s 2019 Cannes Lions predictions

Chairman and CCO Mark Tutssel’s top contenders exemplify creativity that creates human value Today, Leo Burnett Worldwide published its 32nd annual Cannes Predictions, a list that forecasts the top 20 contenders for the industry’s most prestigious global awards. The 66th Cannes Lions International Festival of Creativity will be held in Cannes, France, from June 17-21, … Continue reading “Leo Burnett’s 2019 Cannes Lions predictions”

Liz Taylor named Chief Creative Officer at Leo Burnett

Former FCB Chief Creative Officer will assume leadership across Publicis Communications North America in new role Award-winning creative leader Liz Taylor will join Leo Burnett Worldwide as chief creative officer. Starting July 8, she will sit at the agency’s Chicago headquarters leading the creative direction of the global agency network. Taylor will work alongside the … Continue reading “Liz Taylor named Chief Creative Officer at Leo Burnett”

Mark Tutssel to retire from Leo Burnett

After serving the company for 34 years, the Executive Chairman announces his exit According to multiple reports, Leo Burnett Executive Chairman Mark Tutssel has announced that he is retiring. An award-winning leader with more than three decades of experience, Tutssel was not only an essential contributor to Leo Burnett’s success, but also an active member … Continue reading “Mark Tutssel to retire from Leo Burnett”

Leo Burnett mixes Doris Day into new Samsung spot

Vintage favorite “Que Será Será” is the soundtrack for a commercial celebrating the Galaxy smartphone’s 10th anniversary Leo Burnett has dropped a new spot for Samsung Galaxy to help kick off a year that not only celebrates the 10th anniversary of Galaxy smartphones, but also sets the foundation for its next wave of products. And … Continue reading “Leo Burnett mixes Doris Day into new Samsung spot”

Leo Burnett redefines the workplace

Leo Burnett recently transformed the 21st floor of its Wacker Dr. building into one of coolest spaces in Chicago. Following a thoughtful restoration that features two cafes, lush greenery, and partner rooms for Facebook, Google, and Adobe, the former reception area is now a cozy multifunctional setting that accommodates collaboration as well as privacy. The … Continue reading “Leo Burnett redefines the workplace”

Jordan Doucette named EVP/ECD at Leo Burnett

Jordan Doucette has been named Executive Vice President/Executive Creative Director at Leo Burnett Chicago, according to a press release issued today. She will oversee creative for the Kellogg account. Adding a digital edge to the characters of the Kellogg brands — many of whom were created by Leo Burnett over the course of a 50-year … Continue reading “Jordan Doucette named EVP/ECD at Leo Burnett”

Leo Burnett helps museum goers speak for specimens

Well, we’ve been “voicing” everything from bees to dinosaurs in film and TV for decades now, so why not start doing the same for specimens in museums?

That’s exactly what the Field Museum is doing via an experiential effort from agency, Leo Burnett. Burnett, who already cleaned up at Cannes for their fantastic Art Institute VanGogh Air bnb, is no stranger to bringing a museum’s exhibits to life.

EnergyBBDO, Leo Burnett score big at 2017 Effies

The 2017 North American Effies, touting the most effective marketers in the country, were announced Thursday, June 1, at a gala in New York.

While the Grand Effie was awarded to Burger King’s, “The McWhopper Proposal” campaign from Y&R New Zealand with contributing agencies DAVID The Agency, ABPR, Code & Theory and Turner Duckworth, several Chicago agencies did not go home empty handed.

EnergyBBDO brought home seven Effies for its Extra Gum brands, which was also deemed the second most effective marketer by the awards.

Leo Burnett and Special K “own” RAW this week

Clearly, I’m a man, but I do enjoy a bowl of Kellogg’s Special K either for breakfast or as a snack. The Fruit & Yogurt and Vanilla & Almond are my jams.

That said, the advertising, now back at Leo Burnett after a short stint at JWT, isn’t directed toward me.

It’s targeted at women, and that’s cool. But I can still appreciate the brand’s message.

That’s why this first spot since returning to Leo and the new tagline, “Own it,” is RAW — Reel Ad of the Week.

Leo Burnett brings home an armful of Cannes Lions

EIGHT CANNES LIONS went to Leo Burnett for its “Van Gogh BnB” campaign that led to the Art Institute’s highest attendance in 15 years with online ticket sales up 250% and $6 million in earned media impressions. The campaign along won six Cannes Lions. The other two Cannes lions were awarded for Burnett’s work for United-Healthcare’s first national campaign.

Leo Burnett wins an armload of the CAF’s Addy Awards

NO SURPRISE THAT LEO BURNETT, which, with its several other agency  divisions, dominated the CAF-sponsored nominations with five out of six nods for Agency of the Year, won the Agency of the Year award.  And no surprise, either, that its P&G client was voted Client of the Year undoubtedly for its Always #Like a Girl” campaign.

No other way to say it: Leo Burnett stole the Addys

Leo Burnett’s Addy Award wins were outright embarrassing in the number of Best, Gold, Silver and Bronze prizes the agency collected in the recent Chicago Addys competition – “celebrating the best in the advertising industry” — at a reception at Resolution Digital Studios. 

Of the 300 local agency entries for the 2012 Addy Award entries 152 of them won recognition. 

Leo Burnett among most-awarded companies

Winning advertising competitions are so indispensable to the advertising business that agencies have been known to go to extreme measures to attempt to win those shiny gold trophies at prestigious festivals.

For the past 11 years, the Gunn Report keeps track of this multi-million dollar, worldwide industry, by tracking and analyzing the best-regarded advertising or countries which produce it.

It names the year’s most awarded production houses, directors, agencies, spots, interactive projects and integrated advertising.

Leo Burnett hires Big Apple creative star

Leo Burnett, the agency whose signature was big bowls of apples that greeted guests, has hired a Big Apple creative star and modern Peggy Olsen story as its chief creative officer.

Susan Credle joins the Publicis Groupe-owned agency Oct. 5 after 24 years at BBDO, New York, the last 10 as its high profile EVP/executive creative director.

She was hired after an eight month aggressive internal and external search to succeed John Condon, who left the agency last February.

At Burnett, she will oversee the creative output at both the agency and its Arc Worldwide subsidiary.

After four years within Leo Burnett, APG moves
to new ?bigger, better space’ across the street

As of Monday, April 28, Audio Producers Group (APG) will conduct its first session in a studio across the street from the Leo Burnett building, after four years as an outside-operated, in-house production service within the Burnett agency.

Partners Mindy Verson and David Kaplan purchased a new, 1,500-sq. ft. condo at 200 N. Dearborn, a 309-unit building recently converted to condos from rentals by American Invsco.

APG offers voicecasting, Verson’s expertise, voice recording, sound design, sound effects and manipulation, digital sound mixing and duplication.

Pair of DraftFCB spots top the 43rd Hugo Awards; Leo Burnett wins Gold Hugo for Altoids campaign

Two DraftFCB commercials led the 43rd Hugo Awards last week, where Chicago ad agencies dominated the awards, marking a nice change from Chicago’s near invisibility in other competitons, with notable exceptions, of course.

The Hugo Awards, the television component of the Chicago International Film Festival, were presented before a sell-out audience at the Cultural Center.

DraftFCB’s corporate identity spot, “Babysitter,” won the Audience Choice Award as voted by 100,000 viewers of Ch. 11’s “Image Union,” which screened all spot finalists.

A first: An independent audio studio operates inside Leo Burnett offices

Two business friends have launched an idea whose time has come: An outside-operated in-house production service within a major agency. Chicago Recording veterans Mindy Verson and David Kaplan own-and-operate Audio Producers Group (APG) on the second floor of Leo Burnett’s offices on Wacker Drive. Engineer is Donovan Weyland, another CRC ex-staffer, and his assistant is Jeff Leibovich.

Burnett nominated for Lost Class at 74th Emmys

This morning, the 74th Emmy nominations were announced during a live virtual ceremony hosted by JB Smoove (Curb Your Enthusiasm) and Melissa Fumero (Brooklyn Nine-Nine) along with Television Academy Chairman and CEO Frank Scherma. While no Chicago series was nominated, the globally-acclaimed campaign, The Lost Class from Leo Burnett was nominated for Outstanding Commercial. Change the Ref’s The Lost Class campaign, which includes an anthem … Continue reading “Burnett nominated for Lost Class at 74th Emmys”

Why FCB and Burnett won big at Cannes

First, congratulations to FCB and Leo Burnett for winning The Grand Prix at Cannes Lions: The International Festival of Creativity. FCB for Michelob Ultra and Burnett for Wingstop. The festival has now released a Wrap-Up report on why the campaigns won. This report explores the hottest trends, techniques and conversations around creativity. The pandemic proved … Continue reading “Why FCB and Burnett won big at Cannes”

Cannes Lions: Burnett wins Commerce Grand Prix for Thighstop

Congrats to our friends over at Leo Burnett. Their creative rebranding of Wingstop into Thighstop earned the agency The Grand Prix in Creative Commerce Lions on Wednesday at the Cannes Lions International Festival of Creativity for 2022. With a national supply chain shortage of wings, Burnett launched a fun, engaging and effective rebrand of Wingstop. … Continue reading “Cannes Lions: Burnett wins Commerce Grand Prix for Thighstop”

Britt Nolan leaves DDB, returns to Burnett

Both Adweek and Ad Age are reporting that DDB North American CCO Britt Nolan is rejoining Leo Burnett Chicago as president and CCO, almost exactly two years to the day he left. According to the reports, Nolan will oversee the creative output and manage the Chicago office while supporting the global Leo Burnett network. He … Continue reading “Britt Nolan leaves DDB, returns to Burnett”

Burnett, DDB, FCB represent Chicago at Andy Awards

The Andy Awards announced their winners on April 12 and Leo Burnett, DDB Chicago and FCB Chicago represented the windy city for their work on Kraft Heinz Country Time, Miller Lite and Coors Light respectively. Burnett The Chicago office took home an Idea Andy for their work on Country Time Lemonade’s Littlest Bailout. , which … Continue reading “Burnett, DDB, FCB represent Chicago at Andy Awards”

Burnett taps Mindy Kaling to launch Campbell’s Well Yes!

Autumn De Wilde and Leo Burnett Chicago used vibrant visuals and Mindy Kaling ‘s charm to launch the latest campaign. It’s a common misconception that canned soup must not contain real and fresh ingredients and therefore they must not be all that good for you. And that’s simply not the case. Well Yes! soups from … Continue reading “Burnett taps Mindy Kaling to launch Campbell’s Well Yes!”

Burnett wins Agency of the Year from AAA

Congratulations to our friends at Leo Burnett and mcgarrybowen. Each agency took home three Gold statues from the American Advertising Awards which were announced April 28 virtually. Oh, and the agency at 35 West Wacker also took home “Agency of the Year.” Well done. Both agencies also took home awards in the “Best of” categories. … Continue reading “Burnett wins Agency of the Year from AAA”

Burnett’s Wingstop OOH campaign is very human

Leo Burnett and Wingstop have taken a new approach to OOH ads with limited-edition streetwear. That’s right the billboards are people and it’s a pretty dope campaign. According to Wingstop’s CMO, Christina Clarke, fans are the best in the QSR category. So, Burnett helped give them the chance to really show how much they love … Continue reading “Burnett’s Wingstop OOH campaign is very human”

Trans Lifeline, Burnett address isolation crisis

As we all isolate ourselves for COVID-19 quarantines, it’s opened up the discussion about what a lack of community and connection can do to our mental health. But what if the communities that make us feel seen and safe were less visible to begin with? In 2019, only 4% of the general U.S. population said they … Continue reading “Trans Lifeline, Burnett address isolation crisis”

Leo B helps launch AHA ‘Sharing’ campaign

Effort to ease workplace stress begins with talking about concerns and experiences Leo Burnett is helping to stimulate workplace conversations about mental health in a new public awareness campaign for the American Heart Association. Titled, Sharing, the integrated effort includes a pair of TV spots that combine poetic narration with a visual style that would … Continue reading “Leo B helps launch AHA ‘Sharing’ campaign”

Feeding America, Leo B, Ad Council release ‘Hunger’ PSA

‘I am Hunger in America’ uses technology and data to challenge public perceptions of food insecurity Feeding America, the nation’s largest domestic hunger-relief and food rescue organization, today launched a Public Service Advertisement (PSA), I am Hunger in America, in partnership with the Ad Council and Leo Burnett. The campaign aims to challenge public perception … Continue reading “Feeding America, Leo B, Ad Council release ‘Hunger’ PSA”

Burnett, Sarofsky kick off new Pedialyte campaign

Gator-who? Power-what? I did not know this. Apparently for the last 50 years, Pedialyte, from Abbott Park, IL-based Abbott, has served as the go-to rehydration solution for athletes. A huge Pedialyte fan, Cleveland Browns wide receiver, Odell Beckham Jr. has teamed up with the over-the-counter brand to tell the story of its unprecedented rehydration results. … Continue reading “Burnett, Sarofsky kick off new Pedialyte campaign”

Leo B launches funny new Visionworks campaign

’Air Quotes’ and ‘Imitation Game’ add laughs to ‘new phase of growth’ with help from actor Karan Soni Leo Burnett’s new campaign for Visionworks introduces a cast of villainous eye care execs who want to make consumers lives as complex as possible. Titled, See the Difference, the work employs humor and an Austin Powers style … Continue reading “Leo B launches funny new Visionworks campaign”

Facebook hires Leo B and other agencies to rebuild rep

Social-networking giant hires Burnett, Wieden, BBDO, Ogilvy and Droga5 to save its tarnished image Face it, after all of its privacy missteps, election interference, hate group accounts and other controversies and just plain boredom, Facebook’s reputation has been going down quicker than a cheesy poof in Cartman’s hands. Now the social-networking giant is trying to … Continue reading “Facebook hires Leo B and other agencies to rebuild rep”

Burnett named lead agency for Coors Light

The Chicago shop will guide several agencies in a campaign to help the brewery “bring drinkers back to beer” MillerCoors this week tapped Leo Burnett to help reinforce the brand direction and overarching marketing campaigns for its Coors Light account. The account, which was previously handled by 72andSunny, went into review this past March. The … Continue reading “Burnett named lead agency for Coors Light”

Bob Winter returns to Leo B as CCO in Detroit

Today, congrats are in order for Bob Winter as he was named chief creative officer of Leo Burnett Group in Detroit, overseeing creative product across the General Motors portfolio. He will report to Andrew Swinand, chief executive officer, Leo Burnett Group North America and work in lockstep with Nick Law, Publicis Groupe chief creative officer … Continue reading “Bob Winter returns to Leo B as CCO in Detroit”

Burnett comes through in the clutch for Bridgestone

Bridgestone claims that its tires are built to deliver a “Clutch Performance,” when it matters most in the real world. Featuring the latest technologies from the Nashville-based company, the Turanza QuietTrack tire delivers confident control in wet and snow conditions. According to a statement from Bridgestone, the tire is backed by a best-in-class 80,000 mile … Continue reading “Burnett comes through in the clutch for Bridgestone”

Leo B and Capri Sun help kids celebrate independence

The agency and the brand launch an effort to help kids explore their independence Leo Burnett and CapriSun are increasing the anti-bullying initiative that they introduced last October with a new campaign, Hold My Pouch. Designed to encourage kids to explore and celebrate their independence, Hold My Pouch includes an impactful 15-second spot titled Together … Continue reading “Leo B and Capri Sun help kids celebrate independence”

Burnett has layoffs ahead of Epsilon purchase

According to an AgencySpy report Leo Burnett had a round of layoffs a week ahead of Publicis Groupe buying Epsilon Now for the sobering flip-side of a huge acquisition. Monday, Reel 360 reported that Publicis Groupe had acquired data marketing giant Epsilon for $4.4 billion. Now, like the Disney acquisition of Fox, layoffs have happened. … Continue reading “Burnett has layoffs ahead of Epsilon purchase”

Leo B promotes Nolan, Montgomery to Co-Presidents

Reporting to Andrew Swinand, Britt Nolan will oversee creative and production while Emma Montgomery focuses on growth and strategy Leo Burnett today announced the appointment of Britt Nolan, Chief Creative Officer and Emma Montgomery, Chief Strategy Officer, to Co-Presidents of the agency’s flagship office, effective immediately. Each maintains their roles as CCO and CSO, and … Continue reading “Leo B promotes Nolan, Montgomery to Co-Presidents”

Leo and Kraft are thankful for Mac & Cheese

Kraft Mac & Cheese launched a preemptive strike against all the weird foods we eat on Thanksgiving How was your Thanksgiving? The Reel Chicago team is still recovering from fried turkey and lots of nuts, but we did manage to check out some spots and videos that caught our attention. This one from Kraft Heinz … Continue reading “Leo and Kraft are thankful for Mac & Cheese”

PSAs by Leo B urge parents to choose #TheRightSeat

The venerable shop teams up with Ad Council and NHTSA to make sure kids in cars are secured properly. (Washington DC — 8 November 2018)  Today, the Ad Council and NHTSA unveiled a new set of public service advertisements (PSAs) to highlight the importance of always securing children in the right car seat, booster seat … Continue reading “PSAs by Leo B urge parents to choose #TheRightSeat”

Leo B Hires Chris Bergen as EVP / Business Director

Bergen leaves We Are Unlimited — where he handled multiple roles for the McDonald’s brand — to lead Burnett’s Kellogg business (Chicago — 2 October 2018) Chris Bergen was today named Executive Vice President, Business Director at Leo Burnett Chicago. Bergen joins the agency from We Are Unlimited, where he oversaw business leadership, new product … Continue reading “Leo B Hires Chris Bergen as EVP / Business Director”

Leo B hires Tom Scharpf as EVP / Exec Creative Director

The award-winning industry vet joins Leo Burnett from Venables Bell & Partners to lead Samsung creative work (Chicago — 4 September 2018) Tom Scharpf was today named Executive Vice President/Executive Creative Director at Leo Burnett Chicago. Scharpf joins the agency from Venables Bell and Partners, where he worked for more than 12 years. Scharpf starts … Continue reading “Leo B hires Tom Scharpf as EVP / Exec Creative Director”

Leo B creates new Art Design Chicago campaign

Proffered riddles on colorful posters inspire members of the public to engage with #JustGoSeeIt Art Design Chicago, a yearlong celebration of Chicago’s art and design legacy spearheaded by the Terra Foundation for American Art, recently kicked off its fall brand activation campaign. Described as a “curiosity-building campaign,” the pro-bono effort conceived by iconic Chicago design … Continue reading “Leo B creates new Art Design Chicago campaign”

Leo B wins Samsung Visual Display creative acc’t

The Chicago-based agency is tasked with global brand positioning, integrated communications strategy, and creative for the electronics manufacturer   Leo Burnett announced July 30 it has been appointed as the lead agency solution for Samsung’s global Visual Display business, following a competitive pitch. Starcom will provide media planning and buying expertise, given its role as … Continue reading “Leo B wins Samsung Visual Display creative acc’t”

Merge hires Leo B vet Michael Plunkett as Director

The “Consummate pragmatist” known for demystifying analytics “has already put his stamp on the Merge roster.”   Merge, a unified media and creative agency, has appointed Michel Plunkett as its Director of Strategy & Analytics, where he will help clients make sense of the current data deluge and apply his multiple areas of expertise to … Continue reading “Merge hires Leo B vet Michael Plunkett as Director”

Leo B, Hootenanny capture comedy for Esurance

Hootenanny and Leo Burnett used classic rock, dramatic hyperbole, and smart humor to deliver an effective message in Tears, a new commercial for online insurance company Esurance. Focusing on Esurance’s “Photo Claims” feature — which allows customers to “send photos of the damage from your phone to get your claim settled lickety-split” — the tale … Continue reading “Leo B, Hootenanny capture comedy for Esurance”

Leo B, Luci Creative, AICP in the news

Burnett & Samsung take home top commercial award from 16th annual Visual Effects Society Hot off the 70th annual Writers Guild Awards, comedian / author Patton Oswalt was back on the mic for the 16th annual Visual Effects Society Awards at the Beverly Hilton. Same location. Different awards. Wonder if he got a room. With … Continue reading “Leo B, Luci Creative, AICP in the news”

Leo B launches first spot for new Serta campaign

Leo Burnett’s first commercial for Serta’s new campaign uses Monty Python styled humor to make an effective selling point. Titled, Rick Blomquist, the spot relies on the narration of a very proper sounding Englishman who talks in an excellent John Cleese kind of way. With an undertone of authority, the voiceover helps set up a … Continue reading “Leo B launches first spot for new Serta campaign”

Burnett, Mayhem make new resolution for Allstate

During a season when people make resolutions, why shouldn’t that pesky character from Allstate, Mayhem, make some as well? The character whom Leo Burnett pitched to Allstate as “Mr. Mayhem,” has been played to dark comic perfection by actor Dean Winters since 2010. With his black suit, dress shirt and black necktie, he has always … Continue reading “Burnett, Mayhem make new resolution for Allstate”

Latest from Leo B, McDonald’s, and the box office

Burnett celebrates the top-performing agencies in global network Last week in Chicago, Leo Burnett Worldwide hosted the 20th annual Leo Burnett “Agency of the Year.” This global celebration recognized the best agencies in the global network by reviewing what Burnett has based their credos on — creative prowess and business results. Leo Burnett Beirut took … Continue reading “Latest from Leo B, McDonald’s, and the box office”

Burnett and Samsung’s cure for “Low Battery Anxiety”

I’ve been in this situation way too many times. I’m streaming Netflix on my phone streaming Spotify and suddenly my once inviting Green Lantern-green battery icon changes color into a vile Satanic red. I sweat trying to finish up my hike and song or search desperately in the dark for my power cord. Then wham! … Continue reading “Burnett and Samsung’s cure for “Low Battery Anxiety””

Selikow leaves Burnett for DDB

DDB Chicago announced today that the agency had lured away 14-year Burnett veteran Colin Selikow to serve as Executive Creative Director on the Miller Lite and Mars Wrigley Confectionery accounts. Selikow rose to creative lead on both Samsung Mobile and United Healthcare. His team’s award-winning film entitled “Ostrich” recently earned seven Cannes Lions. “When I … Continue reading “Selikow leaves Burnett for DDB”

Burnett makes Capri Sun “Legendary”

There is no doubt that reality TV sells. But, if I’m being honest here, advertising has not done a really good job at mimicking “reality-like” situations when it comes to spots. Many times they feel forced. However, Leo Burnett has succeeded thoroughly with a new Capri Sun campaign starring Grammy-winning singer/songwriter John Legend. With a … Continue reading “Burnett makes Capri Sun “Legendary””

Burnett and P&G inspire girls in new Always work

Earlier this week, I reported on a great girls’ STEM movement Leo Burnett Chicago is doing with ComEd. Today, we see Burnett’s genuine commitment to girls in work for Always.

Three years ago, the agency and Procter & Gamble’s Always brand launched #LikeAGirl to critical acclaim. By educating millions about puberty and their cycle, the brand helped girls feel confident and inspired to reach for their goals.

The campaign makes a welcome return in a 1:20 video, this time tackling the fear of failure girls tend to experience during puberty.

Burnett’s “Van Gogh Bnb” wins Grand Prix at Cannes

(Cannes, France — 23 June 2117) It’s as if the advertising gods were sticking their collective tongues out at Publicis-Groupe’s President-CEO, Arthur Sadoun, as Burnett won the Grand Prix in Creative Effectiveness at Cannes this year.

Van Gogh Bnb, which Burnett created for The Art Institute of Chicago, displayed immense impact, increasing the museum’s attendance by 133,000 and generating $2 million in revenue, all with just a $500,000 investment.

“Creative effectiveness is about impact,” said jury president Jonathan Mildenhall, CMO of Airbnb in Adweek.

Burnett creatives respond to Publicis’ exit from Cannes

The Windy City has never been afraid to take on an issue or let you know exactly how they feel about things.

After Publicis-Groupe CEO, Arthur Sadoun, shocked not only the advertising world, but the creatives at Burnett with his announcement that all agencies in the network would skip award shows for at least a year in order to focus on bringing its professional assistant AI, ‘Marcel’ (named after founder Marcel Bleustein-Blanchet) to life, Burnett’s creatives responded.

Swinard new head honcho for Burnett North America

New chief executive of Leo Burnett North America is Andrew Swinand, a former media agency executive and Starcom MediaVest Group, who was hired to help strengthen the agency after it lost McDonald’s to Omnicom last year.

Swinand will report to Publicis North America CEO Andrew Bruce and work closely with Judy John, COO Leo Burnett North America, CCO, Mark Tutssel and Rich Stoddart, who was named Leo Burnett global CEO nearly a year ago.

Burnetters produce “labor of love” music webseries

“In Bed With” is a new web performance-music series developed by two Leo Burnett creatives and edited by The Colonie, featuring singer/songwriters, artists and groups that plays on Vimeo and other internet sites (see below.)

The “Bed” in the provocative title isn’t what you might think. It refers to the open bed of an old 1973 Ford pickup truck that serves as the “stage” for the artists’ performances.

Burnett winner of two AICP Next Awards, here Nov. 3

The AICP Next Awards, an extension of the AICP Show that traditionally climaxes a year of special events in Chicago, screens Nov. 3 at the AMC 600 N. Michigan Ave. theatre.

Optimus executive producer and freelance spot producer Marsie Wallach are producing the Chicago Next Awards that honor winners of “the most innovative work in alternative media projects,” says AICP/Midwest president Mark Androw of STORY.

Burnett agency Arc gets top tier leadership overhaul

TOP ECHELON CHANGES in the leadership team at Leo Burnett’s Arc have put Chris Cancilla into the US CCO seat. Karuna Rawal was promoted to Arc US president and Chief Strategy Officer of Arc Worldwide, while Bob Raidt was upped from global president to global CEO.

Cancilla will oversee 150 employees in Arc’s US office and has the responsibility for driving the agency’s creative culture. He reports to Britt Nolan, Leo Burnett new US CCO.

The Whitehouse and Burnett the big TV Awards winners

Chicago agencies and post houses overwhelmed last week’s International Television Awards, scoring 10 out of 12 top awards for excellence in TV commercials. The awards were held Wednesday, April 20, at the AMC River North theatres before a full house.

The Whitehouse post scored four awards and Leo Burnett earned three.

Britt Nolan: Burnett’s new US chief creative officer

EVP/Executive Creative Director Britt Nolan was promoted to the US chief creative officer position left vacant since Susan Credle departed last June for FCB New York.

Rich Stoddart, CEO of Leo Burnett Worldwide said the agency basically took its time in searching internally and externally for the right person. “You’re not doing your own talent a service if you don’t look inside.”

Burnett again in awards spotlight, winning at AICP

THE AICP NEXT AWARDS held last night in New York as part of AICP Week, presented its 2015 Most Next honor to Leo Burnett’s Allstate’s “Social Savvy Burglar.”  As part of the award, the winner gets to donate a $5,000 grant from the AICP Foundation to an educational institution of its choosing.  The recipient was nonprofit Marwen, which offers offering free, arts-based youth development programs for underserved Chicago students in grade

Burnett, McGarryBowen survive Kraft agency cuts

Kraft Foods Group on Friday announced that it had slashed seven of its 11 agencies in a move to more efficiently consolidate its work, with Chicago-based Leo Burnett and McGarry Bowen among the four survivors.

The other two agencies sticking to the roster are MDC Partners’ Crispin Porter + Bogusky and Toronto-headquartered WPP’s Taxi.

Burnett and divisions win a colossal 74 ADDY Awards

The Chicago Ad Federation boasted it had 350 submissions for the recent ADDY Awards from local agencies and those entries were carefully considered by 25 top creatives from national pedigreed agencies. 

As a result of all this vetting, and no doubt based on the sheer volume of entries from Leo Burnett, it should have been no surprise that the Publicis giant had a colossal haul of 62 awards, including six out of the seven ADDY Bests.

New business and a high rating for Burnett

CHICAGO’S BIGGEST AGENCY, Leo Burnett, fittingly starts the New Year news cycle off with two noteworthy achievements.  The first: This month the Chicago agency takes over all ad duties for GM’s Chevy Silverado, which had been with Detroit’s recently formed Commonwealth comprised of teams from Omnicom Group and Interpublic.

Burnett will work on both new Silverado and Sierra pickup trucks.  The agency’s relationship with General Motors goes back to 19967.

Burnett sues to stop staffers from pirating program

It’s considered SOP for a client to pull its business from an agency and subsequently set up shop with people who previously worked on that account.  But when employees plan to quit and go into business with a main component of their company’s business it’s an illegal act.

Consequently, Leo Burnett-Arc Worldwide is enjoining eight employees who resigned en masse last week them from pirating Kellogg’s proprietary customer relationship management (CRM) program.

Burnett/NY play says a lot about state of advertising

What’s next?  A couture line of advertising-inspired fashion?  

That’s the sort of question one finds oneself asking in the wake of the news this week that Leo Burnett’s fledgling New York office is getting into the theater producing business.

Yes, it’s enough to make one wonder whatever happened to advertising — the business we thought, perhaps mistakenly, that Burnett and a whole bunch of other agencies were supposed to be about.

Art smart Burnett/Arc’s public ploy promotes theatre

There they were Sunday morning.  A couple of hundred people gathered around the staircase inside the Michigan Avenue entrance to the Art Institute of Chicago.  They were staring at something odd. Something that didn’t look right — a drastically-altered version of Georges Seurat’s famous “A Sunday Afternoon on the Island of La Grande Jatte – 1884.”  

Those who know that painting well would have known immediately that a number of the key characters Seurat put in the painting were missing in the version that greeted them at the entrance to the Art Institute.

McCann returns to Burnett as top recruiter

RENETTA McCANN has returned to Leo Burnett after a four year absence in the important position of US chief talent officer, overseeing all Burnett’s recruitment, training and talent management, reporting to North American president Rich Stoddart.

She replaces Jeff Tritt, EVP-people and culture, who joined Resource Interactive, Columbus, Ohio as chief talent officer.

Burnett’s Farmhouse brings new products to market

LEO BURNETT’S NEW FARMHOUSE innovation and new venture center was named in honor of the agency founder’s Lake Zurich farmhouse that served as a senior management retreat in the 1960s. 

Today’s Burnett’s entrepreneurial Farmhouse mission is to conceive, develop and bring new products to market from the get-go and give tired products a new life.  It’s also described as a “do-tank” and not as a “think tank.”

Geraghty in, Rossiter out as Burnett’s top producer

With Chris Rossiter’s abrupt departure last week from Leo Burnett after 24 years at the only company he ever worked for, Vince Geraghty has assumed Rossiter’s former position as EVP/Executive Director of Production.

Well liked and respected Geraghty was promoted from SVP Content Architect of cross platform advertising.  He has been with Burnett for a dozen years and earlier had spent nearly 10 years producing at BBDO. 

No surprise here: Burnett top Hugo Awards TV winner

Leo Burnett is usually always the biggest winner of double digit awards for TV commercial excellence in the international competitions it enters throughout the year and the 48th annual Hugo Awards for Television Excellence was no exception.

Out of 132 winners from throughout the world for spots and TV shows who took home Silver Hugos, Gold and Silver Plaques and Certificates of Merit, Leo Burnett needed a special cart to lug home its 19 prizes.

Ex-Burnett creative veteran contemplates second act

What does one do for a second act in advertising?  It’s always a tough question.  Made even more so when one’s first act produced what may be the single best TV commercial from any Chicago ad agency since the new century began.

Still that’s the question ad maven Tim Pontarelli is mulling.   And he isn’t rushing blindly to find an answer.  He left Leo Burnett/Chicago in November of 2010, a little more than a year after the arrival of Susan Credle as the agency’s chief creative officer.

Burnett could use big ideas for new bank account

Who knew?  Chicago’s very own Rich Stoddart is a big fan of big ideas in advertising.

Late Monday, Stoddart, president of Leo Burnett North America was openly crowing about the concept of the big idea in his statement attached to the announcement that Burnett/Chicago has picked up the Fifth Third Bancorp account. Olson/Minneapolis was the previous agency of record. 

Burnett kills with 35 wins at NY Int’l Ad Awards

LEO BURNETT WORLDWIDE was not only the “Agency of the Year” at the International Advertising Awards in New York earlier this month, but it won a record 35 awards, including six of the total 24 Gold prizes, from 14 global offices. “This demonstrates yet again, the remarkable creative talent we have residing inside this network,” boasts Leo Burnett Global CCO Mark Tutssel.

Burnett wins dominate the Addy Awards comeback

The Chicago Ad Federation-sponsored Addy Awards reappeared after a 10 year snooze to reemerge as a low-key event last Thursday at Resolution Digital Studios, attended by a comparatively small audience.

Nonetheless, Leo Burnett, a prodigious competition entrant, was the big winner of the night.  Out of the 92 awards, it swept the competition by taking home 19 gold and silver awards.

The agency won “Best of Show” for Allstate’s “Mayhem” campaign, in which actor Dean Winters at the wheel of a car portrays all the obstacles that can lead to a major insurance claim.

Burnett’s Jeff Brecker moves to Digital Kitchen

DIGITAL KITCHEN’S EXPANSION into all things digital started with the hiring of interactive heavy-hitter Jeff Brecker for the newly created position of executive producer/general manager. He starts June 21.

Brecker has been on the internet side of advertising since he entered the adbiz in 1996, after graduating from UW-Madison. He moved to Digital Kitchen from three years at Leo Burnett, where he’d been SVP/creative director.

The Colonie’s big Hallmark/Burnett spot package

THE COLONIE’S BOB ACKERMAN edited a Joe Pytka-directed 11 spot mixed media package of Hallmark spots, with a sound track backed by the Grammy winner John Mayer’s song, “Say,” for Leo Burnett.

In the package were 15-second value spots, two 30s, a long-format, 1:45 spot for the Hallmark Hall of Fame, and spots comprised of the 15s for the web.

“The nice thing about Hallmark is that, contrary to trends, they still concentrate on storytelling to elevate their brand,” says Ackerman, who has edited Hallmark commercials for the past seven years.

Burnett puts the huge in Hugo TV Awards

When it comes to TV commercial awards shows, the number of Chicago winners is usually in the low single digits, and those winners tend to be the big, familiar names.

While the big, familiar agencies swept last week’s Chicago-based 2009 Hugo Television competition, this time the number of local winners was huge — an incredible 33 out of 85 awards!

Leo Burnett was Hugo’s mighty top dog. It won the single Gold Hugo award for Best Commercial for McDonald’s “Kung Food” spot, plus seven other prizes, edging out worthy competitor DDB by only one award.

Burnett: Local companies not bypassed

Dear Ruth: I am deeply concerned with the story you ran and I’d like to request that you correct all the factual inaccuracies contained therein immediately, namely:

  • We have donated a significant amount of our agency’s time and talent to bringing the Olympics here to Chicago and we’ve been honored to do so.
  • While every hiring decision is ultimately determined by the 2016 Olympic Bid Committee, we have worked together to ensure that every effort has been ? and will continue to be – made to use not only local suppliers, but also minority and diversity suppliers.

Directors imported for Burnett Olympic bid films

Leo Burnett imported Los Angeles directors and personnel to shoot footage for Chicago 2016 Olympic “bid films” aimed at showing the International Olympic Committee’s Evaluation Commission that Chicago is a city worthy of hosting the Olympics.

Although Leo Burnett and its Chicago 2016 Olympic (OC) client bypassed Chicago production companies to shoot beauty shots of their city, they twisted some local vendors’ arms for the lowest possible rates for last week’s shoot.

What also stung was that the L.A. production companies sent in L.A.

No surprises here: Burnett mops up competition
in Chicago Creative Club awards with 14 prizes

It was no contest Wednesday night as Leo Burnett pulverized its nearest competition to take home 14 individual and two Best of Show awards at the 3rd Annual Chicago Creative Club awards at the Auditorium Theatre.

DDB Chicago was a distant second with half of Burnett’s prizes.

Leo Burnett scored two Best of Show prizes, Altoids, television and McDonald’s, print. DDB/Anheuser-Busch won a Best for radio.

Leo Burnett/Altoids mopped up television awards: 30-second Single, 30-second Campaign, Cinematography, Direction and Editing, plus Music for Pontiac.

Burnett-Milan hires One World via an Internet creative site for steamy Italian commercial

“Milan is a beautiful city. It’s a true European working city, very much like Chicago,” said director/DP Michael Neumann of One World Productions.

He recently shot a neo sci-fi style commercial for Italy’s IMITEC home products on a set 60 feet below the surface in Passante Ferroviario, Milan’s high-tech subway system.

“It looked a lot like a wind tunnel, very modern and huge,” said Neumann. “The Milan subway just makes you gasp, puts you in awe.”

A nutshell visual: Three models in custom leather skintight jumpsuits, standing in the vast wind tunnel.

Voiceover Harlan Hogan back in theatre; Burnett’s Ira Antelis musical showcases in major workshop

Voiceover superstar Harlan Hogan has returned to the legitimate theatre for the first time in more than 25 years. Looking very dapper and trim in a well-fitted double-breasted suit, Hogan plays Edvard Lunt, a famous novelist and a bridegroom, in “Impossible Marriage,” a comedy by Beth Henley.

Nothing goes according to plan in this Southern Gothic comedy, set in a splendid garden (kudos to scenic designer Joey Wade).

But Hogan does get the much-younger-girl before the final curtain, even if her wedding gown includes giant, iridescent butterfly wings.

BBDO, Burnett, DDB score “best of show” honors at Chicago Creative Club Awards

Call it the battle of the big agencies shooting it out for honors at the recent second annual Chicago Creative Club Awards show. Four big agencies won 29 of the 32 categories of awards, while Leo Burnett won half, with 16 prizes mostly for Altoids gum.

DDB brought home seven Bricks (the award trophy) for Anheuser-Busch/Budweiser and Young & Rubicam won six awards mainly Miller Brewing.

McDonald’s CCO Marlena Peleo-Lazar is named 2004 Advertising Woman of the Year

McDonald’s VP/chief creative officer Marlena Peleo- Lazar was named 2004 Advertising Woman of the Year by the Women’s Advertising Club of Chicago and the Chicago Advertising Federation. She will be honored at a July 13 luncheon at the Drake hotel.

Peleo-Lazar is the first woman in McDonald’s history to lead and direct all creative work for the company. Recently she won critical acclaim for the “I’m lovin’ it” campaign, the fast food giant’s first-ever global campaign.

Hugos feature DDB, Burnett winners, lifetime career awards to Pytka, Marin

Joe Pytka departed from his signature grunge look to deck himself out in a tux, his long blondish-gray flowing around his shoulders, to accept a Lifetime Achievement Award from the Hugos at Park West March 11.

Pytka, the Pittsburgh director who made good in Hollywood and the undisputed master of 30-second storytelling, has directed 5,000 commercials, many of them for long-time clients DDB and Leo Burnett, which were represented by top creatives Bob Scarpelli and Cheryl Berman, respectively.

Protesters target Burnett for ?deceptive’ Army ads

An estimated 150 school and college students demonstrated March 28 outside the Leo Burnett building at Wacker and Dearborn, protesting the agency’s “Army of One” ad campaign, which they charge is deceptive and aggressively targets low-income African American and Latino youth for U.S. Army recruitment.

Teaching advertising class in Cook County Jail — part 2

This is the second installment of a three-part series. To view part one, click here.

Although “many moons” had passed since Leo Burnett executive producer Ron Nelken taught communication theory and broadcast production at the University of Illinois, his knack for mentorship was still strong when he volunteered to instruct an advertising class for detainees in the Cook County Jail last year.

Publicis shops to withdraw from Cannes next year

It seems odd that a French firm would poop on the party known as the Cannes International Festival of Creativity, but here we are.

According to an AdWeek report, a recent memo circulated within the Paris-based holding company Publicis announced that the firm’s 2018 cost cutting strategy will include “eliminating all award/trade shows for the next year.”

Presumably, the no-show declaration applies to Leo Burnett, Burrell Communications, Digitas and Lapiz, which are among the dozens of subsidiaries in the Publics network.

Chicago shops win Gold, Silver and Bronze Lions

(Cannes, France — 19 June, 2017) Even though McCann New York’s Fearless Girl was the big winner on the first night of the Cannes Lions Festival, Chicago agencies did manage to come home with lions as well. FCB Chicago, BBDO Chicago, DigitasLBI, Leo Burnett, Ogilvy and Mather and Lapiz won lions in the categories of: Glass, Outdoor, PR, Promo & Activation and Print & Publishing. Below, see every Lion won by U.S. agencies on the night.

After MillerCoors win, Arc Worldwide expands to AK

Adweek reports that Chicago-based Arc Worldwide, the shopper marketing division of Leo Burnett Group, has announced plans to expand its presence by opening new offices in New York and Northwest Arkansas and adding new names to its leadership team.

According to the article, this expansion as an attempt to make the most of recent new business wins and to promote the network’s newly unveiled positioning, “Irresistible Commerce.”

Memorial services held for 3 ad women killed in crash

A memorial service has been held for one of the three advertising women who were tragically killed in an Oct. 23 automobile accident and two other services will be held Oct. 29 and Nov. 13.

Ashley Sawatzke, 30, Amy Taylor, 32, and Lindsey Cohen, 35 had worked together at Energy BBDFO in account management. Sawatzke left BBDO over the summer to join Leo Burnett as an account supervisor position on the P&G Always account.

Services were held last Wednesday for Lindsey Cohen in her home city of Cleveland Heights, Ohio.

Veteran editor Nikki Vapensky joins Hootenanny post

Creative editor Nikki Vapensky recently joined post house Hootenanny after 18 years with Whitehouse Post, saying she was “ready to move into a different style of company,” adding, “and I’ve always admired Liz Tate and the fact that this is a woman-owned company.”

Vapensky’s body of work includes commercials for McDonald’s, Allstate, Walmart, Disney, and Jello’s “Delightfully Honest” campaign for Leo Burnett.

Daily named new CCO for both WPP’s Cavalry and Y&R

WPP HIRED LEYLA TOUMA DAILEY as chief creative officer presiding over two of its agencies, Cavalry and Y&R, who moved over from Leo Burnett, where she’d been SVP/CD since 2014.

Earlier, multi-award winning Dailey had been VP/CD at Arc World and had spent 10 years in various creative capacities at DigitasLBi. Brands she’s worked on over the years include Kellogg, Disney, Walgreen’s, KitchenAid, Coke, Philip Morris and MillerCoors.

Chicago-created spots dominate TV Awards’ finalists

Out of the 21 finalists in the upcoming Chicago International Television Awards, 16 spots came from Chicago-based agencies: eight spots from Leo Burnett; three from DDB Chicago, two from Pinnacle Advertising, Schaumburg and one each from Cramer-Krasselt, Digitas and Cavalry.

One finalist each from Iris New York, BBDO/New York, TBWA/Chiat/Day, New York and Innocean Worldwide, Seoul, Korea.

The Whitehouse edited nine of the finalist spots.

“Like a Girl” creative A.J. Hassan joins R/GA as ECD

A.J. Hassan, the Leo Burnett VP/CD, acclaimed for her work as a key creative on the multi-honored viral phenom “Like a Girl” for Always/P&G, has joined R/GA as executive creative director of its Chicago office.

Hassan, who worked at Burnett for 17 years, was the creative who came up with the idea to ask young girls to enact on film what the pejorative phrase meant to them, during a brainstorming session with Judy John, CCO/CEO Leo Burnett Canada.

Now view “Two Chicagos” video on OTSC’s site

“There are two very different Chicagos that children can grow up in today. There is the world-class, opportunity-filled Chicago that many of us have been fortunate to give to our own kids,” says Rich Stoddart, CEO of Leo Burnett North America.

“And then there’s another Chicago, where access to so much of what we love about our city can be very, very distant.”

Major agency losses as 2 big brands move to New York

Last week definitely was not a good week for Chicago advertising, with major accounts moving to New York agencies and leaving the Chicago ad market bereft of $420 million in billings.

Kellogg’s is moving its U.S. Special K brand from Leo Burnett, to JWT New York. Bud Light is leaving Energy BBDO for Wieden + Kennedy New York. 

Quartet of filmmakers are WIF’s Focus Award honorees

Chicago native Shira Piven, now of LA, is one of four prominent leaders in film and advertising who will be honored at Women in Film Chicago’s annual Focus Awards at a luncheon Wednesday, Nov. 5 at the Museum of Broadcast Communications. 

The three outstanding local leaders receiving the honor are Susan Credle, Leo Burnett’s chief creative officer; Erin Sarofsky, film company owner and creative director, and Cristina Varotsis, feature producer and unit production manager on features and TV shows. 

2 local agencies in pitch for $160mm Miller Lite biz

Three agencies – two of them here in Chicago – were tapped to compete in a MillerCoors formal review to come up with advertising ideas that will elevate its Miller Lite brand from a lengthy sales slump.

The agency with the most brilliant ideas will win the brand’s $160 million business. The brand will introduce the winning ads in March.

The local agencies are Publicis’ Leo Burnett and Royal Order, a digital agency acquired that Ogilvy, a WPP division, acquired in 2012.  Omnicom’s LA-based TBWA is the third agency in the review.

FCB agency for Choose Chicago, city’s tourism arm

FCB was the agency choice of Choose Chicago, the city’s tourism arm, to promote the city as a tourist destination throughout the world. Starcom USA will handle media planning. 

FCB topped other finalists Leo Burnett and Magnani for the estimated $3 to $4 million account, which doesn’t include the invaluable prestige associated with business. 

Ex-agency ECD Moore to direct for Dictionary Films

CUTTERS’ DICTIONARY FILMS division this week added Jon Moore, a former agency ECD/art director to its current directorial roster of six.  He was with Leo Burnett for more than 20 years before  joining mcgarrybowen, with Ned Crosley, as its first creative team when the agency opened here in 2009.

“Production was my favorite part of working on the agency side,” Moore says. “I thought, why not make the leap and put my art direction skills, literally in motion.”

Omnicom Publicis Group to be world’s #1 ad firm

DDB and Leo Burnett aren’t rival agencies any more.  They will become sister companies in the merger of their respective parent companies, Omnicom Group and Publicis Groupe, which will create Omnicom Publicis Group, the biggest advertising firm on the planet.

The new global conglomerate, worth $35.1 billion, will have some 5,000 offices operating in more than 100 countries on five continents and employ 130,000 people.

Director Eduardo Cintron to Dictionary Films’ roster

DIRECTOR EDUARDO CINTRON has signed exclusively with Dictionary Films, Cutters production division, as the seventh director on its roster and the third director based in Chicago, says Dictionary’s executive producer Megan Maples.

The award-winning bilingual director, called “a digital genius” by one of his peers, since 2007 has worked as an art director and ACD at Energy BBDO, R/GA and Lapiz/Leo Burnett.

Rossiter to give new meaning to Dictionary Films

Dictionary Films, Cutters’ production arm which went gangbusters in 2012, is headed for a bigger spot in the galaxy of production houses with the addition  of one of advertising’s best known and respected production executives. 

Chris Rossiter, who capped a 26 year career at Leo Burnett as  EVP/director of production since 2005 — joins Dictionary as managing director March 1.

Four Antelis enterprises assemble under one roof

Composer and music producer Ira Antelis has managed to assemble under one roof all four of the enterprises in which he’s a partner.

Antelis was preparing to move his Jira Productions, the music and audio company he runs with sound designer Jim Hoffman, out of its space in Leo Burnett headquarters, where Antelis had been music director for 10 years. “It was time to move on,” he says.

Tim Pontarelli lands at Energy BBDO as group CD

Tim Pontarelli has landed.  After more than a year off that he spent reflecting on life and the world of advertising and freelancing, Pontarelli is signing on at Energy BBDO/Chicago as a group creative director. 

He will work on the Lay’s business that was recently moved without a review to Energy BBDO from Juniper Park/Toronto.

It will be interesting to see what he can do with a packaged goods client such as Lay’s after he made an indelible mark on the Hallmark account during his many years at Leo Burnett.

Jan Maitland’s Samsung spot wins AICE Award

UTOPIC DID CHICAGO PROUD by being one of the 21 winners among a wide range of editorial houses at Tuesday night’s AICE 10th Annual Awards in New York, honoring creative excellence in editorial and design.

Maitland won the Best of Chicago prize with his editing of a Samsung spot, titled “Graphic Artist,” for Leo Burnett. His entry was among the 52 finalists – including five Chicago editors — in 24 categories, which included nine Best of Cities.

L.A. Bucks Boys set up shop in Chicago

The timing of Bucks Boys Productions’ big shoot in Chicago for Silk soy milk/Leo Burnett, will be remembered for its timing.  “We started the shoot in January and wrapped Feb. 2, the day of the blizzard,” says Jonathan Becker.

Despite the weather, the Chicago native was happy working on home turf. 

Becker’s partner, Josh Greenberg directed the Silk campaign and they flew in their L.A. editor and Burnett favorite, Nick Gartner, to edit here.

Bob Winter becomes Y&R’s chief creative officer

A MAJOR AGENCY CHANGE is at hand as Bob Winter will join Y&R as chief creative officer of the Chicago office, starting in December. He moves over from Leo Burnett where he was SVP/ECD for more than three years on Altoids, Kellogg’s, Greenpeace and Caesars Palace.

Winter succeeds Ken Erke whose departure shocked Michigan Avenue when he joined digital agency R/GA a few months ago as executive creative director. Erke joined Y&R in2000 from Cramer/Krasselt.

The OneSun also rises on a new composer

Composer/musicians Frayne Lewis and Mike Middleton have a lot in common. They both grew up in their fathers’ music and were mentored by their fathers: Frayne by jazz legend Ramsey Lewis and Mike by Kent Middleton, a Leo Burnett EVP and head creative on the Phillip Morris account.

“Mike’s like an industry photo negative of my own personal experience,” Lewis says of the latest addition to OneSun Entertainment Group, CRC’s fast-growing composing division.

Middleton says he was hired “for two tasks at hand.

STORY completes project of month’s duration

A MULTIMEDIA WHIRLPOOL PROJECT for Leo Burnett turned out to be STORY’S biggest job in terms of duration ?- 17 days of shooting stills and motion for the appliance manufacturer that began July 19 and concluded Aug. 10.

STORY’S Laurie Rubin, a prominent still photographer, shot the stills and directed video from which four spots will be edited.

Rubin worked at Essanay Studio & Lighting and at her own photo studio. For Leo Burnett, Patrick Smith produced, Daniel Holmes the art director and Denis Giroux, executive producer. STORY’s line producer was Michelle Breger.

Post houses gear up for stereoscopic 3D

A remark made by Leo Burnett executive director Vincent Geraghty, producer of the recent Samsung 3D TV commercial, and reported online, brought attention to 3D stereoscopic work in Chicago into the open.

In an online recap of a producers meeting in New York, “Geraghty pointed out that there are currently no post houses in Chicago capable of displaying 3D content.”

While he said “my remark was taken out of context,” it had validity, as no local post house as yet has engaged in stereoscopic 3D (S3D) finishing.

Chicago rules at Hugo TV spot awards

It’s an understatement to say that it was Chicago’s night at the 2010 Hugo International Awards for Television Excellence.

DDB, Draftfcb and Leo Burnett didn’t just win big — they swamped the awards: a staggering total of 23 top Hugos and gold and silver plaques out of out of 29 commercial awards — plus eight Certificates of Merit.

Either other local agencies don’t enter television competitions, or apparently not this one, or the Big 3 simply turn on the juice and submit in quantity. Or perhaps that ? Never mind.

Lifetime achievement award to Joe Sedelmaier

At the 2009 World Tour of New York Festivals Advertising Awards in Chicago last month, Leo Burnett won an impressive 10 World Medals at a gala presentation at the Cultural Center, which was highlighted by a Lifetime Achievement Award to legendary Chicago comedy director Joe Sedelmaier.

Burnett won a Gold World Medal for Hallmark’s “Brother of the Bride,” and five Silver and four Bronze medals.

The agency also won the Silver United Nation’s Dept. of Public Information Award (UNDPI) for their mixed media campaign for the Greater Chicago Food Depository.

Tyler Jay joins Dictionary Films

TYLER JAY, recently with the 2016 Committee, joined Dictionary Films as an executive producer of content.

While he was with the 2016 Committee, Jay oversaw the 22 bid films that were produced here over two weeks in July. He continues to contribute the Chicago Olympic efforts and maintains his seat on the Committee.

Before that, he was a senior producer with Draftfcb and a producer with Leo Burnett. Earlier, he worked in L.A. as a freelance producer/director for major advertisers.

Good sign for commercial production

SOME POSITIVE PRODUCTION NEWS. Judging by how busy casting directors are right now, late summer spot production for the city is lookin’ good.

For instance, casting director Mickie Pasal of Tenner, Paskal & Rudnicke, reports a torrent of casting calls for commercials, including those for Leo Burnett clients Secret, McDonald’s and Eggo; Budweiser, DDB and the Illinois Lottery/Energy BBDO.

Paskal is most pleased at having cast six Chicago actors for a Blue Cross-Blue Shield shoot in New York Aug.

King and Schwartz to lead Euro RSCG Chicago

Jamie King and Joy Schwartz were named co-presidents of Euro RSCG Chicago. King returns to Chicago from serving as president/CEO of Publicis & Hal Riney San Francisco. Schwartz was promoted from executive director.

They report to Ron Bess, Euro Chicago CEO and North America COO, the architect of Euro RSCG Chicago’s dramatic double-digit growth over the past several years.

King started his career and spent a decade at Leo Burnett developing strategic programs.

The LB/OC L.A. director’s night of fun

ACCORDING TO RELIABLE SOURCES, one of the A-List L.A. directors, who came here for the Leo Burnett/Olympic Committee shoot last week, got into a bit of trouble at the wrap party at a local club and ended up in the ER.

It seems the director got into an altercation with the club management over the tab. Things got heated and an altercation with the bouncer ensued.

The bouncer removed the director from the premises. Because of a neck injury that the dust-up might’ve caused, the director was rushed to Northwestern Hospital.

The Reel: LB/OC is insensitive to film community

Dear Abby: It is very admirable of Leo Burnett to work with the Olympic Committee to help bring the 2016 Summer Games to Chicago, a civic endeavor subsidized by many businesses and individuals who share your enthusiasm for the event.

I was also glad to hear from you, since your Email is the first response to the many phone calls I placed to your agency and to the Olympic Committee. Had anyone for whom I left detailed messages returned my calls, my story could have included more details.

But Abby, I maintain my story is neither inaccurate nor misleading as you charge.

N.A.S.A video rockets Fusion Digital to the stars

3D animator/director Paul Griswold has to his credit projects involving Cate Blanchett, Coldplay, Shepherd Fairey, David Bryne, and RZA without leaving his home town of Ft. Wayne, Indiana.

Griswold, president of Fusion Digital, is on a hot streak after co-directing the music video “Money” for hip-hop group N.A.S.A, and animating the World Wildlife Federation’s “Vote Earth” video for Leo Burnett.

He claims his success comes from never turning down a project. It also helps that he’s in the midst of a 3D animation boom and lives in a city with one of the lowest costs-of-living.

Draftfbc adds creative heavyweights

DRAFTFCB ADDED TWO TOP CREATIVES, industry veterans Doug Behm and Jon Flannery as SVP/CDs to work on the agency’s KFC account.

Since 2001, Behm was SVP/group creative director at Element79, on brands including Gatorade, Propel and Tropicana. Earlier he was a CD at FCB on Coors Light, Kraft BBQ sauce and Handi-Snacks, among others.

Flannery was most recently SVP/group CD at Leo Burnett and held the same position earlier at Element79, working on Gatorade, Propel Fitness Water, Quaker and others.

No surprises at Creative Club Awards

The best of Chicago’s advertising is apparently created by a handful of major ad agencies, if the number of prizes they won at the recent Creative Club Awards is any indication.

The big agencies won almost all of the awards in 34 categories at the recent CCC Awards show held at the United Club at Soldier Field and attended by 400 adpeople.

And if Leo Burnett’s 10 awards and DDB’s four weren’t enough glory for one night, they were also named Agencies of the Year and their respective clients, Altoids and Anheuser-Busch, were declared the Clients of the Year.

Backstreet Boys’ visit wows agency creatives

When Mindy Verson learned that pop sensation Backstreet Boys were going to perform at Ravinia in late August, she picked up the phone and called her old friend, their manager.

The day after Ravinia, where the band played to a sell-out audience of 18,000 screaming fans, the Boys were performing for a smaller, but no less rapt audience.

Verson, partner with David Kaplan in Audio Producers Group (APG), had arranged for the band to spend an hour each the creatives at Leo Burnett and DraftFCB.

Director Joe Pytka in Chicago for Hallmark; commercials, pilot, movie dot the scenery

MIGHTY JOE PYTKA, the brilliant, irascible, multi-honored spot director returns to Chicago this week after a long absence to direct Hallmark spots for Leo Burnett.

ALSO SPOTTED?Dennis Manarchy directing Panasonic TV set spots, one of them 103-inches, or a monstrous 8×5-feet and costs $70,000? Digital Kitchen shoots for Target.Both at Essanay.

FOR A MERE $15 aspiring screenwriters can learn about the craft, art and business of screenwriting Nov. 10 from Paul Peditto, one of Chicago’s best teachers.

Radar’s Somerlot edits fifth “Mighty Kids” spot

Radar editor Greg Somerlot’s fifth spot for McDonald’s Mighty Kids campaign/Leo Burnett widens the spotlight from individual youths to group activities showing the ever-changing definition of a “mighty kid.”

Girls are featured in the fast-paced, double dutch jump rope game in the new “Double Dutch” spot, directed by Lesli Linka Glatter of Venice-based Philsfilm.

Glatter used four different camera formats?35 mm, 16 mm, 8 mm, and a mini DV?to capture the girls in a variety of locations, high-rise rooftops, school gyms and the streets of L.A.

Scott Smith set to direct his debut feature “INK” for Fulton Market Films, Leigh Jones produces

SCOTT SMITH of Fulton Market Films, formerly a creative director at Leo Burnett and Element 79, is in preproduction on his first feature, “INK,” slated to begin in October. Casting is underway.

“INK” tells the story of a desperate Chicago newspaper editor who finds himself in dire straits when his paper folds around him.


continues with “Dojo Kid,” edited by Radar’s Greg Somerlot for Leo Burnett’s fourth spot in the series.

Believe Media of L.A. filmed New York’s Mighty Kid Adjenai Worrell as she goes to karate practice, jogs and meditates along the Hudson River, taking a different approach from the previous Mighty Kids in their sport environments.

“While the treatment and direction for this project were very tight, there were no storyboards or script to speak of,” said Somerlot. “The agency allowed me to experiment and play more than usual because of the format of the spot.

Joe Pytka wins 15th DGA nomination

THE VENERABLE JOE PYTKA scored his 15th nomination from the DGA’s 26th annual Best Commercial Director Awards.

The other nominees were Dante Ariola and Tom Kuntz of MJZ; Bryan Buckley and David Gray of Hungry Man. Winners will be feted at a gala Feb. 3 in L.A.

Buckley is a three-time nominee and 1999 winner; Kuntz and Gray were nominated for the first time.

Pytka’s nod was based on spots that include Chicago work — for Budweiser/DDB and Disney/Leo Burnett, and also the World Trade Center’s Memorial/TBWA/Chiat/Day.

MIA: Chicago work on AICP’s 2005 best spot reel

An audience of 2,000 adfolk attended the 15th annual AICP Show at the Museum of Modern Art last week to applaud the 82-minute reel of the best commercials of 2005.

Unlike in years past, no Chicago agency, a la perennial winners Leo Burnett and DDB, was among the top honorees, ironically, as Chicago is North America’s second largest advertising market.

THE REEL THING: News & Notes

CLINT EASTWOOD AND RYAN PHILLIPPE are in town through next week to wrap “Flags of our Fathers,” the tale of the soldiers who raised the flag at Iwo Jima in WWII.

NAMES IN THE NEWS: Leo Burnett’s production head Jonathan Davies departs the agency in December to assume the same role at Radical Media back in his native London. No replacement named as yet … Ann Brown joins FCB Nov. 3 as director of creative administration, from Element 79 Partners.


McDonald’s/Leo Burnett promotes an expanded Happy Meal Menu in a combination animation and live action spot produced by Radar.

Radar’s Don Hoeg directed the live action at Essanay. DP was Russ Harper. Brian Willard was editor/effects supervisor and Joey Depakakibo, designer and lead animator. Lisa Masseur was executive producer.

Bridget McHugh produced for the agency; commercial created by VP/CDs Keith Hughes and John Hansa.

THE REEL THING: News & Notes

GRANT/JACOBY CLOSES. Mid-size, independent Grant/Jacoby has ridden into the sunset after 62 years on Michigan Ave. The agency employed 25. Inability to lasso new business was its biggest problem. But possibly the most serious blow to the agency was the loss of creatives Bernie Pitzel and Denny Hebson to form their Romani Bros. agency.

Andrea Murphy (an Ad Woman of the Year) had been president since 1997. Fred Smith was a majority owner. He is a one-time spot producer at Leo Burnett and DDB and later cashed in on the now-defunct Leap Partner’s IPO.

Up & Down the Avenue

GLANT COHEN, Leo Burnett’s SVP/associate director of TV production, retired from the agency after “23 spectacular years” at the agency. He joined Burnett in 1981 to work on McDonald’s and was named an executive producer five years later. “My joke for years has been to retire before anyone asks ?is Glant still there?'” he joked.

Led by head of production Jonathan Davis, Burnett has a massive production department; a total of 80 persons include 30 odd producers.

REELSCREEN: News & Notes

AN ENVIABLE PROJECT. A post job for Leo Burnett and client Philips Sonicare dental hygiene that Machete editors started in May and kept growing and growing finally ended two weeks ago.

“Philips is an international player,” notes Machete partner Luis Landgraf, “and the number of spots kept growing and they were sent back and forth to Germany, Holland and Japan.” Everybody edited, he says, meaning: Marty Bernstein, Scott Cohen, new addition Kenan Legg and Mary Roland.

Radar has ?a blast’ with Ronald McDonald on spot that departs from standard fare

Leo Burnett’s new national “Action Ronald” commercial is a departure for the brand in several ways. For one, the spot promotes an active, healthy life ? no stores, no food, no promotions. For another, this is the first time a national Ronald spot has been completely produced in Chicago.

The point of the spot is to convey that “life is an adventure, not a video game,” said Don Hoeg of Radar, which created and produced the “experimental mixed media” spot now airing.

Swell’s promotes Kaneko, adds two

Swell’s newest editor is Masayo Kaneko, who since 2001 was assistant editor in apprentice-like style under ace editor Ed Maroney. Originally from Kawasaki, Japan, Kaneko moved to the U.S. to attend Columbia College, graduating with a film degree.

At the same time, Swell hired creative assistants Matthew Stewart from Leo Burnett and Nikki Mueller of The Whitehouse.

Kaneko joined Swell as an intern and was quickly hired as an assistant editor.

Top prizes to two diverse agencies

PENCILS? DDB and Leo Burnett, high-ranking winners in every competition they enter, were the only Chicago agencies to win prestigious Pencil Awards from New York’s One Show honoring creative excellence in advertising.

DDB won a gold and silver for Anheuser-Busch and Burnett took home a silver and bronze for the U.S. Army. The two Michigan Avenue biggies won out of a field of 12,900 tough competitors from 54 countries.

AND POLLIES. Three Pollie awards from the American Assn.

Up and Down the Avenue

Changing spaces. Popular FCB/Chicago president/CEO Dana Anderson is DDB’s new CEO, reporting to chairman Bob Scarpelli. Former agency president Ray Gillette will head a yet-to-launch Chicago office of Downtown Partners DDB, the Toronto- based agency that has become increasingly visible in the U.S. through its work for Anheuser-Busch.

Swell new people and titles: Producer Christine Johnson, from Cutters; assistant directors Jared Sirota from Optimus, Nicole Mueller from Whitehouse and Matthew Stewart who’d been J.R. Porzel’s assistant at Leo Burnett.

Up and Down the Avenue

THE WAGE TAX CREDIT BILL (HB 5180) is en route to a five-year extension, having passed the Illinois house and is now under consideration by the state senate. Originally a sunset bill, it was due to end Dec. 31.

NOBLE BBDS’ new EVP/CD is Allyson Hunter, who left Leo Burnett after 17 years where she worked on McDonald’s, P&G, Kraft et al.

VP STRIPES for DDB’s Mike Schif, CD on Home Depot.

THE TRIBUNE’S search for a new agency is down to Burnett, DDB, Draft and Y&R.

REELSCREEN: News & Notes – 03/29/04

ARMY ON THE MARCH. Leo Burnett’s Ray Swift produced a five-minute Army Special Forces recruitment video called “Surveillance” and a 60 and 30 that was edited Optimus’ Craig Lewandowski. Earhole’s Eric Lambert and Eric Sproull provided original music for the video and commercials, and Pat Yacona did the sound design, Foley and mix.

WHODUNNIT? Roseanne DiMesio’s Chicago Screenwriters Network has come up with a pip of a guest for the April 4 meeting ? Kara Stefanson, a forensic DNA expert with the Illinois State Police ?

Chicago companies top competition to win six Mobius prizes, four for TV

Lapiz Integrated Hispanic Marketing topped the seven Chicago winners who were among the 68 U.S. winners of top prize Golden Statuette winners in the recent 2003 Mobius Advertising Awards.

Lapiz took a total of eight awards — five Golden Statuettes and three Second Place certificates. Cramer-Krasselt, Another Country and Leo Burnett each brought home two and Campbell Mithun one for TV. Grant-Jacoby won a Golden Statuette for mixed media and The Monogram Group for direct mail. Cramer-Krasselt also was one of six U.S.

Up and Down the Avenue – 02/07/04

JWT wins the $12 million Illinois Tourism account, resigned last year by BBDO.

Tom Bernadin is Leo Burnett’s new president, from Interpublic’s Lowe’s/New York — the first non-Burnetter to have that post in the agency’s 70 year history.

DDB resigned the Lottery account, citing a difference of opinion over marketing and creative.

Marguerite Juliusson has added director Dennis Manarchy and Big Deahl Productions to her representation roster.


Two 10-Second Kellogg’s spots by Radar

Scooby Doo promos created by Radar’s live action and CGI magic, a boy at breakfast pulls off a mask from a box to reveal Scooby Doo cereal in one and a cheese crackers box in the second. Both masks and boxes are computer generated.

The tags for extant 20-second spots promote six collectable Mystery Reveal Game Cards that can be found in the two Scooby Doo boxes.

Don Hoeg directed live action and CGI; Mark Angres created the CGI and Brian Willard edited. For Leo Burnett, Gary Doyle was creative director, Jim Gennel, art director and Juan Woodbury produced.

The Original Up and Down the Avenue

Leo Burnett could see departure of the $40 million Sara Lee account this month. Pitching it are Element 79 and O&M, Chicago, TBWA/Chiat/Day, L.A. and McKinney & Silver, Raleigh.

Rumor has it that Zanies’ next comedy class, starting Feb. 2, will be taped for a TV show.

Musical arrangement, honoring new arrangements of existing songs for commercials, is a new AICP Show category, along with original music and sound design. Feb. 13 is the 2004 AICP Show entry deadline. See www.aicp.com and www.beam.tv.

Up and Down the Avenue

Michigan Avenue has livened up after a too-long hibernation with a spate of creative appointments. Two new from out-of-town:

Big new business for DDB Worldwide: Some $200 million worth of Royal Philips Electronics from Leo Burnett offices around the world, including Chicago.

Element 79 saw the $35 milion Aquafina account go down the drain. More specifically, to BBDO/New York.

OKRP adds creative duo Matt McNulty & Ben Pfutzenreuter 

OKRP is adding award-winning firepower to its creative leadership with the hires of Matt McNulty and Ben Pfutzenreuter as Group Creative Directors. The team was most recently at Leo Burnett where among their many creative achievements was the win this year of the Grand Prix at the Cannes Lions festival for its work on Wingstop. McNulty and Pfutzenreuter join … Continue reading “OKRP adds creative duo Matt McNulty & Ben Pfutzenreuter “

CSU and Illinois Film Office host Film Workforce Training Event

Chicago State University is partnering with the Illinois Film Office and DCEO to host the Illinois Film Industry Workforce Training Conference on August 10th. The event will take place at Chicago State University at the CSU Theater building. It is a morning conference, for approximately 2.5 hours, beginning at 10 am. Parking for the event is … Continue reading “CSU and Illinois Film Office host Film Workforce Training Event”

OKRP launches Putney, an independent Black-owned production company

Leading independent Chicago agency OKRP is launching Putney, an independent production and content studio to be owned and led by current agency Head of Production Elena Robinson and ECD Aubrey Walker, making Putney a Black-owned company. Putney is designed to create culture-defining content that blurs the lines between advertising and entertainment with work that is … Continue reading “OKRP launches Putney, an independent Black-owned production company”