By the time this story runs, the Super Bowl commercial winners and losers will already have been declared. Rankings finalized. Hot takes archived. But advertising history suggests that immediate reaction
Google reclaimed the No. 1 spot in the 22nd annual Kellogg School Super Bowl Advertising Review, with its Gemini-powered spot “New Home” earning the highest marks from the panel. The
These days, you just can’t escape AI. And now you can’t when it comes to Super Bowl ads either. But hey, there were some good ones. For me, Claude’s spot
Thirty years ago, during the Big Game, a Pepsi loyalty promotion promised something so audacious it became legend: collect enough points and you could get a jet. One man believed
MANSCAPED is officially taking its place on advertising’s biggest stage, and it’s doing so with puppets, power ballads, and a whole lot of unwanted hair. Talk about a hairband! The
Editor’s Note: Barry Burdiak is an award-winning creative director at Chicago-based independent agency Schafer Condon Carter (SCC). With more than three decades in the agency world, Burdiak has built a
Brace yourselves. MANSCAPED is officially entering the Super Bowl conversation. The fast-growing men’s grooming brand is making its first-ever national Super Bowl appearance, partnering with creative agency Quality Meats on
PARAGON has added some serious rocket fuel to its director roster, announcing that Dylan Bradshaw — the breakout winner of the 2025 Doritos Crash the Super Bowl contest- has officially
I was fortunate to be invited to watch the Super Bowl this year with Craig Duncan and Yvette Corbarrubias aka The Duncans. They corralled a mighty group with a
Every year, Super Bowl commercials flood our screens with spectacle, humor, and celebrity cameos, but the best ads are the ones that make us feel something. This year, that honor
Flying saucers, mustaches, and eyebrows. Oh my! Super Bowl LIX didn’t hold back on thecelebrities, the spectacle, and borrowed interest. I was mostly underwhelmed by many of the spots –
After an eight-year hiatus, GoDaddy is making a grand return to Super Bowl advertising with a 30-second spot featuring Walton Goggins—but this time, the focus isn’t on shock value. Instead,
Lay’s is making a grand return to the Super Bowl, and this time, it’s with the cinematic touch of Academy Award-winning director Taika Waititi. Known for his ability to blend
NERDS Candy is making a grand return to the Super Bowl, delivering a multisensory experience that will take viewers on a vibrant ride through flavor, music, and imagination. The brand’s
Four fearless women over 70 hit the open road in a classic 1963 Lincoln Continental convertible, proving that adventure has no age limit in WeatherTech’s latest Super Bowl teaser. The
In a playful nod to Chicago football and pop culture, Matthew McConaughey transforms into legendary NFL coach Mike Ditka for Uber Eats’ highly anticipated Super Bowl 2025 commercial. The 55-year-old
MSC Cruises, the world’s third-largest cruise line, is making waves with its first-ever Super Bowl commercial, starring Hollywood icons Drew Barrymore and Orlando Bloom. This highly anticipated 60-second ad will
Emmy-nominated actor Walton Goggins is stepping into the Super Bowl spotlight this year, not for a new role, but to share how GoDaddy helped him transform an offbeat idea into
After an eight-year hiatus, GoDaddy is making a bold return to the Super Bowl stage with a new campaign highlighting its groundbreaking artificial intelligence platform, GoDaddy Airo. Developed to empower
For the second consecutive year, Google Pixel emerged as the standout winner in the strategic advertising rankings, as revealed by Evanston-based Kellogg School of Management’s 20th Annual Super Bowl Advertising
