Romani Bros., a small but mighty ad agency run by partners Bernie Pitzel and Denny Hebson since 2003, was acquired by Schafer Condon Carter, a privately held, independent mid-sized local agency.
Pitzel and Hebson become creative directors, along with SCC’s CDs Suzanne Martineau and Ron Sone. Romani art director Christen Young also moved to SCC.
The acquisition comes as SCC enters its 20th year of consecutive growth as a integrated agency.
A memorial service was held Monday for Mark Schafer, co-founder and chairman emeritus of Schafer Condon Carter, who died Thursday of a heart attack at age 58
Mr. Schafer had retired from the agency in 2014 and he and his wife, Katie, had purchased a farm near Mauston, Wisconsin, where they were living at the time of his death.
Mr. Schafer was called by the agency “An exceptional advertising and marketing leader, he was also a kind, calm and rock-solid individual who inspired colleagues and clients alike.”
The most effective TV commercials typically start with a strong, pertinent visual hook. Ideally, that visual is supported by strong copywriting and all the other little details that come together to produce a good commercial.
Schafer Condon Carter’s (SCC) officially launched its “ala carte content creation studio,” MAKE247, offering video, animation, motion graphics and photography to brands that seek specialized multi-platform, social media content.
“The explosive need for brand content is here to stay and we have an incredible amount of talent and resources that have been doing killer work for our AOR clients,” says SCC co-founder Tim Condon.
SEPTEMBER IS NATIONAL PREPAREDNESS MONTH and it kicked off with Schafer Condon Carter (SCC), The Ad Council and FEMA’s Ready Campaign of PSAs and online videos that help families to be prepared before emergencies like earthquakes, tornadoes and hurricanes occur.
This is the second year SCC has been involved with the Ready Campaign, advancing its 2015-produced 30-second “Don’t Wait Communicate” spot from traditional media to social media outlets.
The Chicago Cubs’ 2016 ad campaign, “Kids. They Grow Up Fast,” created by agency Schafer Condon Carter for the fourth season, was designed to help fans get to know the team’s rising young star players, in charming 30-second spots, billboards, social media, radio and out-of-home. The spots end with a repeat of 2015’s “Let’s Go” tagline.
The world’s biggest commercial, produced by Schafer Condon Carter for Rotary Club International, featuring 120,000 on-camera images from every corner of the earth and running for 8 to 10 hours, has a more important claim to fame.
It is the impending triumph in a battle against polio that Rotary has waged since 1985.
It certainly cannot claim to be the world’s largest ad agency. Or even the largest in Chicago. But no matter. Schafer Condon Carter/Chicago can now boast of having had a hand in creating the “world’s biggest commercial.”
We put the claim in quotes, of course, because it is a boast that has nothing to do with the commercial in question being the longest. The most expensive. Or the most talked-about — though one could argue it certainly deserves to be.
Schafer Condon Carter’s president/managing partner David Selby said “something special is happening here,” as he announced the promotion of four creative members of the agency’s creative team.
Everyone knows s**t happens in the ad biz. Sure. But every now and then good stuff does too And sometimes, when the stars are really aligned, several really good things happen at an ad agency at once that pull it off the sidelines and position it center stage.
That is exactly what seems to have happened at Schafer Condon Carter, one of Chicago’s mid-sized shops that had been plugging along (in a good way) for as long as we can remember.
Musical instruments in the conference room. A 24-foot vintage tavern bar. An in-house studio for client video production and editing. A green rooftop with an amazing city view. Not your typical ad agency interior – and that’s just the way Schafer Condon Carter likes it.
Bernie Pitzel has made a move. Yes, word will go out today that Pitzel — a true veteran of the Chicago ad scene — has changed his work address to the Jacobs Agency/Chicago, where he will have the VERY Pitzelian title of “creative in residence.”
That, of course, is a new position, and Pitzel will now work alongside the agency’s executive creative director Flora Caputo.
Pitzel has moved to the Jacobs shop from Schafer Condon Carter, where he was a top creative presence for some three years.
Schafer Condon Carter’s entire staff of 75, along with some clients, friends and busy “Christmas elves,” will share their holiday spirit in song Thursday, Dec. 15, when they pile into two open air Chicago Trolley buses and sing their “Carols for Kids” from their West Loop office to Pioneer Court on Michigan Ave.
We now know which five ad agencies (all in Chicago) have a shot at nabbing the Illinois Lottery account, with the winner expected to be announced in late January.
Those five shops — DDB, DraftFCB, Element 79, Downtown Partners and Young & Rubicam — were tapped to move on from a group of 13 shops that initially submitted proposals a week ago.
For the record, the eight shops that did not make the initial cut are: Euro RSCG/Chicago: Schafer Condon Carter/Chicago; Olson; Gertrude; Blue Chip; Burrell; RPM Advertising and Corn Fed Advertising.
4+ Last Friday, a brave and emotional new spot for the University of Chicago Medicine broke on regional TV. Crafted by independent, digitally driven, creative agency Schafer Condon Carter, the minute-long spot, directed by Sandro Miller, powerfully captures the raw emotions that patients and families feel when confronted with a life-threatening diagnosis. Titled ‘Not Fair,’ … Continue reading “BTS: Miller, Lewandowski on new UCM spot”
0 Schafer Condon Carter (SCC) has acquired 100 percent of the operations of TimeZoneOne (TZO), a multi-faceted PR and digital agency based in Chicago with offices in New Zealand and Canada. TZO serves a global roster of clients in entertainment, hospitality, tourism and consumer goods. In addition to serving as the PR and digital agency of record for … Continue reading “SCC acquires PR and digital agency TimeZoneOne”
2+ Chicago-based independent creative and technology agency, Schafer Condon Carter (SCC) won its second Small Agency of the Year Award in three years taking the Ad Age Silver. The metaphoric icing atop the agency’s 30th birthday cake, Schafer Condon Carter (SCC) has pushed boundaries by taking its mission statement, “We work for humans,” to heart … Continue reading “SCC takes Small Agency of the Year, Silver”
4+ Schafer Condon Carter takes home gold in Advertising Age’s annual agency awards According to Ad Age’s Small Agency Awards landing page one of the biggest advantages of being a small agency is, “One of the biggest advantages of being a small agency is having more hands-on time with clients, less red tape and the … Continue reading “SCC wins big in Ad Age’s Small Agency awards”
8+ Who doesn’t obsess over a Portillo’s hotdog? When I lived in Chicago, I couldn’t wait to have my once-a-year dog from the Midwest mecca known for its Italian beef sandwiches, char-grilled burgers, fresh salads, chocolate cake, and, of course, hotdogs. Apparently, I am not alone, if there is any truth to the amusing new … Continue reading “SCC obsesses over new Portillo’s campaign”
7+ Motion PR & AgencyMSI merge to form Motion Move over new agency Merge, there is another merger happening between two agencies. Yesterday, Chicago-based public relations and digital firm Motion PR announced its merger with AgencyMSI, the 57-year-old, integrated communications agency. Effective immediately, the two companies come together as Motion. According to the landing page … Continue reading “Motion, MSI, SCC, Bennett Jr., Haddish, Incredibles 2”