Fusion92 acquires Michigan marketing agency DP+

Fusion92, an award-winning marketing innovation company, announced it has acquired DP+, Michigan’s largest independently owned marketing agency, to further expand Fusion92’s capabilities, technology and expertise in delivering best-in-class marketing solutions for client partners.  The deal brings together two independent firms with seasoned executives and creative talent into a single firm. Fusion92 and DP+’s combined strengths … Continue reading “Fusion92 acquires Michigan marketing agency DP+”

Emily Szymczak joins Fusion92 as CFO

Fusion92, a Chicago-based marketing innovation company, announced that Emily Szymczak has been named Chief Financial Officer (CFO) and will lead the firm’s financial strategy and management.  She will report to Fusion92 CEO & Founder Matt Murphy and work alongside President Doug Dome.  Szymczak has over 20 years of experience serving in finance roles, gaining expertise in building organizations, providing strategic financial guidance, and managing through mergers & acquisitions. She has a … Continue reading “Emily Szymczak joins Fusion92 as CFO”

Shonda Nelson Joins Fusion92 as SVP, People Strategy

Fusion92, a Chicago-based marketing innovation company, announced that Shonda Nelson has been named SVP, People Strategy and will lead the firm’s expanded Human Resources Department. She will report to Fusion92 President Doug Dome.  Nelson has more than two decades of HR leadership experience across multiple industries, including marketing & advertising, technology, and public relations. She has driven a wide array of HR initiatives and facilitated organizational change, gaining … Continue reading “Shonda Nelson Joins Fusion92 as SVP, People Strategy”

Liz Murnin named SVP of Client Development at Fusion92

Fusion92, a Chicago-based marketing innovation company, announced that Liz Murnin has been named SVP of Client Development and will lead the firm’s business development efforts.  Murnin will report to Fusion92 President Doug Dome.  Murnin has more than 20 years of extensive marketing experience over her career, including the past 14 years working for some of the top agencies … Continue reading “Liz Murnin named SVP of Client Development at Fusion92”

Doreen Domask joins Fusion92 as Senior VP – Media & Activation

Fusion92, a Chicago-based marketing innovation company, announced Doreen Domask joined the firm as Senior Vice President – Media & Activation. She will lead Fusion92’s suite of media services that provide an omnichannel, results-driven approach for clients to bring experiences to their audiences.    Domask assumes the responsibilities held previously by Meghan McCarthy, who will be … Continue reading “Doreen Domask joins Fusion92 as Senior VP – Media & Activation”

Fusion92 helps IG reach customers with Red Sheep

New spot directed by Julian Acosta “exceeds expectations” while challenging traders IG US, along with its Chicago-based creative agency, Fusion92, released an anthem video featuring an iconic red sheep to introduce their brand into the U.S. forex trading market. Challenging forex traders to join IG and separate from the pack of standard forex trading options, … Continue reading “Fusion92 helps IG reach customers with Red Sheep”

Fusion92 “lunches” new campaign for Buddig

New hyper-targeted marketing push looks to redefine “lunchtime” Lunch is actually my favorite meal of the day. Who doesn’t like a good sandwich? Apparently Carl Buddig and his brand Buddig, along with newly appointed AOR, Fusion92 do. The brand and agency have launched a national integrated campaign aimed at capturing the imagination of lunchmeat eaters … Continue reading “Fusion92 “lunches” new campaign for Buddig”

Fusion92 promotes Meghan McCarthy to Senior VP

Data-driven marketer who pioneered the development of programmatic media has worked with more than 350 global publishers Indie digital agency, Fusion92, announced Meghan McCarthy is being promoted to the newly created position of Senior Vice President, Media & Activation Services. McCarthy served as VP, Media Services, of Fusion92 since the firm’s acquisition of Dean Media … Continue reading “Fusion92 promotes Meghan McCarthy to Senior VP”

Fusion92 launches hilarious RedBox online campaign

Chicago boutique showcases a man with prehensile feet and a date night gone wrong in a pair of new spots Indie innovation marketing agency, Fusion92, has launched Redbox’s first-ever national campaign ever. The brand, best known for their bright red kiosks, dropped two minute-plus spots online on December 19 and ran through December 31, living … Continue reading “Fusion92 launches hilarious RedBox online campaign”

Fusion92 named one of Chi’s best places to work

Apparently working differently not only works but gets you accolades. Fusion92 has been recognized as one of the 2018 Chicago’s Best and Brightest Companies to Work For in the Small Business category. Based on an independent research firm evaluation of key topics in various categories, only the most innovative, thoughtful and resourceful companies receive the … Continue reading “Fusion92 named one of Chi’s best places to work”

Fusion92 hires away FCB Creative Director Josh Hurley

Independent award-winning innovation agency, Fusion92, has named uber-talented FCB Chicago Creative Director Josh Hurley, as its new Executive Creative Director. Prior to joining FCB Chicago, Hurley was a copywriter with Peter A Mayer Advertising and Chicago Creative Partnership. He spent close to a decade at FCB Chicago where he served as Vice President, Creative Director. … Continue reading “Fusion92 hires away FCB Creative Director Josh Hurley”

Coors Light beats the heat with Chillboards energy-efficient campaign

In order to combat Miami’s frequent extreme heat waves, Coors Light debuted Chillboards, a new experiential eco-and social-conscious campaign directed by HELO’s Set Free Richardson via DDB. Helping communities keep cool and lower utility bills, Coors Light installed billboards with minimalist ad messaging on the roofs of 96 apartment buildings in Miami. The Chillboards feature white … Continue reading “Coors Light beats the heat with Chillboards energy-efficient campaign”

rEvolution acquires Centigrade to broaden industry expertise

 rEvolution, the world’s largest independent sports marketing agency, has acquired Detroit-based integrated marketing agency Centigrade. The acquisition bolsters rEvolution’s current roster of global clients, joining others in the automotive, motorsports and lifestyle categories including Continental Tire, General Tire, Lucas Oil and Polaris. Specializing in marketing communications, public relations, experiential activation and motorsports, Centigrade boasts Lamborghini, … Continue reading “rEvolution acquires Centigrade to broaden industry expertise”

Air Bud, Mint Werx and Vivid Labs collaborate to launch first-ever NFT

Air Bud Entertainment (ABE), creators of the iconic Air Bud franchise that became a staple for multiple generations of moviegoers, announces the first-ever digital fan community platform for the company’s overwhelmingly popular family brands with the debut of Air Bud Entertainment Collectibles. It utilizes blockchain and NFT (non-fungible token) technology to create unique collectibles and … Continue reading “Air Bud, Mint Werx and Vivid Labs collaborate to launch first-ever NFT”

Rodrigo Jatene joins DDB Chicago as Chief Creative Officer

DDB North America has announced the appointment of Rodrigo Jatene to Chief Creative Officer, DDB Chicago to lead creative vision, culture, and product at the region’s largest office. Jatene will partner with CEO Andrea Diquez and the Chicago leadership team, including newly appointed Chief Strategy Officer Milo Chao and Sandra Alfaro, Head of Business Leadership to create Unexpected Works for clients including Molson Coors, Mars, McDonald’s, and … Continue reading “Rodrigo Jatene joins DDB Chicago as Chief Creative Officer”

Kartemquin Films names Betsy Leonard as Executive Director

Kartemquin Films, the award-winning Chicago-based documentary nonprofit organization, today named Betsy Leonard as Executive Director. Leonard will begin on December 1st, overseeing all aspects of operations, programs, and serving as Executive Producer on all of Kartemquin’s documentaries. Founded in 1966 as a documentary collective, Kartemquin helps develop filmmakers, produces films, and advocates for the field … Continue reading “Kartemquin Films names Betsy Leonard as Executive Director”

AbelsonTaylor promotes Ashley Hughes and Caroline Wolf to Account Director

AbelsonTaylor continues to reward outstanding leadership by promoting former associate account directors Ashley Hughes and Caroline Wolf to account director. Hughes will expand her deep credentials in dermatology by leading the account team for an anticipated 2022 launch of a new therapy for plaque psoriasis. Wolf will continue leading the team executing a comprehensive program … Continue reading “AbelsonTaylor promotes Ashley Hughes and Caroline Wolf to Account Director”

Tom Pastorelle joins Sarofsky as Senior Editor

One-stop cross-media production company Sarofsky is adding Tom Pastorelle to its full-time staff as Senior Editor. The news was announced by company Principal and Executive Creative Director Erin Sarofsky, and Executive Producer Steven Anderson. “We are so thrilled to be adding Tom to our team,” Erin began. “He has edited a lot of amazing projects over the … Continue reading “Tom Pastorelle joins Sarofsky as Senior Editor”

Jason Peterson hangs new shingle

The controversial former CCO of Havas North America has opened a new agency called The Times Well, that didn’t take very long. According to the Chicago Business Journal, Jason Peterson has opened a new agency called The Times with with two co-founding partners, Greg Weinstein and Pat Corcoran. Weinstein previously worked in the creative department … Continue reading “Jason Peterson hangs new shingle”

Good news, filmmakers! Tax credit extension bill passes the House — now it’s on to the Sentate

THE TAX EXTENSION IS ON ITS WAY! The Illinois House voted 107-7 to extend Illinois’ generous 20% tax credits. The bill was introduced to the House by speaker Michael Madigan .

From there, the bill goes to the Senate and wends its way through committes and ultimately to the Senate floor for a vote ? assuming all goes according to plan. It’s difficult to say when to pop corks — everyone’s hoping before the end of the month — so stay tuned.

Story of Chicago’s lengendary Chess Records to film here, starring Matt Dillon and Jeffrey Wright

ACTOR MATT DILLON will portray Leonard Chess, the legendary founder of the South Side Chicago blues label Chess Records, in Sony/BMG Film’s “Cadillac Records.”

Written and directed by Darnell Martin (“Prison Song”), filming of the 1950’s story is set to begin in January in New Jersey and Chicago. Jeffrey Wright also stars.

Chess, who was inducted into the Rock and Roll Hall of Fame in 1987, scoured the South, checking out the various blues scenes and selling records from the back of his Cadillac.