Fusion92, a Chicago-based marketing innovation company, announced Doreen Domask joined the firm as Senior Vice President – Media & Activation. She will lead Fusion92’s suite of media services that provide an omnichannel, results-driven approach for clients to bring experiences to their audiences.
Domask assumes the responsibilities held previously by Meghan McCarthy, who will be serving in a newly created position as Senior Vice President-Corporate Development. Domask and McCarthy will report to Fusion92 President Doug Dome. Domask comes to Fusion92 after spending 12 years as the VP of Digital Media at YPM, Inc. where she successfully developed and led a team of certified search experts, web developers, content and social managers across paid, organic, local and mobile search, social media, and content development initiatives for Fortune 500 companies.
The industry veteran previously spent 13 years at Grey Advertising’s digital lead generation and search engine marketing firm Global Directive Marketing Initiatives (GDMI). She served as the SVP-Internet Marketing Services, a division ‘intrapreneur’ responsible for team recruitment, product, pricing and procedure development, in addition to sales and marketing initiatives. In her time at GDMI, Domask managed global campaigns for numerous clients across multiple industries, including Chase, Walmart, AAA, 3M, and Domino’s Pizza.
“We are thrilled to welcome Doreen to Fusion92 and bolster our team with someone that brings a wealth of experience and knowledge,” said Dome. “She will be instrumental in leading creative media solutions that deliver effective results for our clients.”
Joining Chicago-based Fusion92 is a bit of a homecoming for Domask as she is a native to the Chicagoland having attended York High School in Elmhurst, Illinois. She earned a BS in Marketing, Communications and Journalism from the University of Arizona.
“I’m extremely excited to join the exceptional Fusion92 team to deliver integrated omnichannel media, creative, strategy, and technology solutions to advance brand marketers’ goals of reaching and engaging target audiences,” said Domask. “Our proprietary, groundbreaking AdTech platform allows us to help brands precisely target audiences with highly customized real-time, commercial quality TV ads, rendered on-the-fly for a tiny fraction of the cost of producing this level of video content via traditional production processes. In my decades in the media industry, I haven’t seen anything this sophisticated. This is a game changer for brand video advertising and continues to elevate our media solutions.”