Challenging forex traders to join IG and separate from the pack of standard forex trading options, The Red Sheep represents IG’s first brand campaign since their launch into the U.S. forex trading market in February of 2019.
IG Group is a world leader in online forex trading, offering trading and investment services to over 175,000 clients worldwide. With 45 years of global industry experience, the London-based company operates in 16 countries across Europe, Africa, Asia-Pacific, the MiddleEast and the U.S.
THE RED SHEEP IG US
Team exceeds expectations
“We challenged Fusion92 to push the creative limits and truly think outside the box,” says Conor Shea, Head of U.S. Marketing at IG. “The team exceeded expectations, and through this great creative partnership, we were able to craft a campaign as forward-thinking as our brand.”
In collaboration with award-winning director Julian Acosta and Fusion92’s Studio440, the campaign aims to bring awareness and recognition of IG, as well as emphasize IG’s value proposition of providing greater value through low spreads, its award-winning platform, and 24-hour trading support.
“My friends at Fusion92 had such a great idea involving a red sheep. I’m compelled by creatives with passion for their work such as this, so I jumped on a plane to Chicago to help bring the spots to life,” says Acosta. “I couldn’t be more proud of the work and the team.”
The integrated brand campaign will be distributed on social and digital media, including one 30-second spot and two 15-second spots. The brand campaign’s focus is a sheep whose wool is colored a bold red, with the intention of empowering risk-takers, as well as encouraging risk-taking, in the world of forex trading.
“Brand-defining work like The Red Sheep reflects the innovative approach we take to all aspects of our business,” says Doug Dome, President of Fusion92. “The team truly stepped up here, immersed themselves in forex and delivered an anthem as powerful and unique as the IG brand itself.”
About IG US
Based in the heart of Chicago’s financial district, IG US launched at the end of January 2019. IG offers clients competitive pricing, 24-hour customer service and award-winning technology. IG is a winner of Investopedia’s 2019 Best Online Brokers Awards¹ and FX Week’s 2019 e-FX Best Retail Trading Platform.
Founded in 1999, Fusion92 is a Chicago-based independent marketing innovation company that focuses on helping growth-stage and Fortune 500 companies across a number of industries, including financial services, CPG, telecommunications and automotive, among others. As a full-service firm, Fusion92 partners with its clients on business-to-business and consumer engagements that span both traditional and digital media, leveraging the firm’s talents in business transformation, data and analytics, insights, user experience, creative and content design, activation, technology and media. Fusion92’s integrated content lab, Studio440, creates and executes high-volume content across a wide variety of formats, including photography, video and audio. Learn more at www.Fusion92.com.
Red Sheep Credits
Sr. Manager – Head of U.S. Marketing: Conor Shea
Marketing Communications Executive: Nicole Pinero
Digital Marketing Manager: Mark Mahoney
Executive Creative Director: Josh Hurley
Creative Director: Jeremy Berghorst
Creative Technology Director: Eric Wolinsky
Copywriters: Kyle Gunby, JK Lyons, Tony Lazzerertti, Rob Gregory
Art Directors: Rachel Foos, Laura Clesse
Executive Producer: Anwar Khuri
Senior Integrated Producer: Andrea Horn
CEO: Matt Murphy
President: Doug Dome
SVP, Agency Services: John Geletka
SVP, Client Services: Mark Skroch
Account Director: Dahlia Hanin
Account Supervisor: Kelsey Herbst
Production Company: Studio440 (Fusion92)
Director: Julian Acosta
Line Producer: Mia Reggi
Director Of Photography: Sidney Unga
Editor: Tony Lazzeretti
Post Production/Audio/Color/VFX/Finish: Optimus
Senior Producer: Joanna Woods
EP/Managing Director: Brian Hrastar
Assistant Producer: Brad Martin
Senior Audio Engineer: Marina Killion
Audio Assistant: Zach Schietliin
Senior Colorist: Paul Galati
Color Assistant: Kalvin Johnson
Director of Finish: Glen Noren
VFX Supervisor: Ryan Wood
Finish Assistant: Connor Luczak
Finish Assistant: Jason Kerman
Music Company: See Music
Executive Producer: Chuck Bein
Send your campaign updates to Reel Chicago Editor Dan Patton, email@example.com.