Transformation firm Fusion92 has announced the addition of Kevin Dean as Executive Vice President of Data Partnerships, a newly created position within the company.
Dean, who brings extensive experience from his previous roles at Experian and other major data organizations, will be responsible for enhancing Fusion92’s data products, identifying new opportunities for platform integration, and supporting business growth initiatives for the company’s clients.
Dean previously served as president and general manager at Experian, where he oversaw data-targeting operations across North America. At Fusion92, he will focus on developing innovative data solutions that drive marketing strategies and brand growth, working closely with the company’s data and analytics teams.
“Data and analytics are at the core of everything we do at Fusion92, and Kevin’s expertise makes him a natural fit for our team,” said Matt Murphy, Founder and CEO of Fusion92. “His proven track record in scaling data operations and improving marketing results will help us continue to grow and deliver exceptional value to our clients.”
In addition to his role at Experian, Dean has held key leadership positions at other prominent data companies, including chief strategy officer at AnalyticsIQ and chief operating officer at Infutor Data Solutions. Over the course of his career, Dean has specialized in using data to understand consumer behavior and drive business success, making him well-positioned to help Fusion92 enhance its data-driven marketing solutions.
Dean expressed excitement about joining Fusion92, citing the company’s growth and ability to integrate cutting-edge data products and services. “Fusion92’s ability to combine data, cross-channel targeting, and platform-agnostic solutions is impressive,” shared Dean. “I’m thrilled to bring my experience to a company that not only offers consulting but also develops patented solutions to tackle real-world business challenges.”
As part of his new role, Dean will report to Dave Nugent, Executive Vice President of Data & Analytics, and will continue to serve on several advisory boards, including HealthWise Data and the Crohn’s and Colitis Foundation.
Fusion92’s data and analytics division has expanded over the past year through partnerships with major companies like Experian and the launch of key products like DAX, NoMi, and DIOS, positioning the company at the forefront of the marketing transformation industry.
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